Why didn't chevy do what Ford did?
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
Since we are on the subject of what age group buys what, I wanted to post some numbers here for ya:
*Camaro Z28's median buyer age is 41 making $65,000 per year.
*Mustang GT's median buyer's age is 37, with an annual income of $55,000 per year.
*Base Camaro's median buyer age is 36 making $55,000 per year
*Mustang buyer median age is 35 years old and $53,000 annual.
*Nissan G35 coupe's median buyer age is 37 with an annual income of $100,000 per year.
*Honda Civic buyer's median age is now 37 years old.
*Nissan Maxima's is 47 years old with an income of $100,000 annually.
*PT Cruiser median buyer age is 51.
*Thunderbird's is 55, while Focus is 39.
.....meanwhile, the average age of the person who buys a Nissan 350Z is 40 years old with an annual income of $95,000 per year.
The reason I'm posting this is because I want to clear up the false notion that young people are the ones driving the sales of some of the cars we think they are.
This article from Brandon's Ultimate GTO website touches on 2 types of high performance car buyers. The idea (as has been mentioned here for as long as I've been comming here) is that young people simply do not buy new performance cars (including pony cars and sports cars) or if they do they tend to have plenty of their own money:
http://www.ultimategto.com/monaro12.htm
"Well", you ask, "What DO young performance buyers on a budget actually buy?
Most all buy USED cars, typically 3 years old or older.
What about new cars??
The Dodge Neon SRT-4 has a average buyer age of 25 years old and an annual income of just $33,400 per year, and it currently ranks as the industry's performance car with the youngest median buyer age.
Just a little perspective on who actually buys cars before we start throwing the "young buyers" ball around again.
"Another myth busted."
*Camaro Z28's median buyer age is 41 making $65,000 per year.
*Mustang GT's median buyer's age is 37, with an annual income of $55,000 per year.
*Base Camaro's median buyer age is 36 making $55,000 per year
*Mustang buyer median age is 35 years old and $53,000 annual.
*Nissan G35 coupe's median buyer age is 37 with an annual income of $100,000 per year.
*Honda Civic buyer's median age is now 37 years old.
*Nissan Maxima's is 47 years old with an income of $100,000 annually.
*PT Cruiser median buyer age is 51.
*Thunderbird's is 55, while Focus is 39.
.....meanwhile, the average age of the person who buys a Nissan 350Z is 40 years old with an annual income of $95,000 per year.
The reason I'm posting this is because I want to clear up the false notion that young people are the ones driving the sales of some of the cars we think they are.
This article from Brandon's Ultimate GTO website touches on 2 types of high performance car buyers. The idea (as has been mentioned here for as long as I've been comming here) is that young people simply do not buy new performance cars (including pony cars and sports cars) or if they do they tend to have plenty of their own money:
...High Income Performance Enthusiasts and Young Affluent Males.
First we'll start with the High Income Performance Enthusiasts. According to GM consumer research available on the web, the age of a typical male High Income Performance Enthusiast, abbreviated H.I.P.E. is around 45. Combined household income near $120,000. These are younger-minded drivers for whom cars are a passion and a high-priority indulgence. They have the discretionary income to purchase finer things, and will expect a level of refinement in the products they purchase. They love speed, handling and the style of high performance cars, and tend to own a Sport car or an Entry Luxury Coupe. A H.I.P.E. remembers the GTO name from the past, and might have positive associations with its imagery. This buyer will demand more than just legendary "straight-line" performance.
Then there is the Young Affluent Males target market. The median age of this buyer is 30, with a secondary market between 25 to 30 years old. Combined household income is $70,000. A mere 40% of Y.A.M.S are married. As far as education, 75% of these guys are already college graduates. These are successful, highly motivated recent college graduates, who follow the latest trends, especially in technology gadgets, clothing and pop-culture. They make new stuff popular and widely desirable, give it a "must have" status not only among its age group peers but also among younger and older generations. When it comes to cars, Y.A.M.S value outstanding performance and attractive design, expecting a high level of refinement and attention to detail. They prefer vehicles that have a "badge" value, but might be willing to overlook it in favor of a truly cool product.
First we'll start with the High Income Performance Enthusiasts. According to GM consumer research available on the web, the age of a typical male High Income Performance Enthusiast, abbreviated H.I.P.E. is around 45. Combined household income near $120,000. These are younger-minded drivers for whom cars are a passion and a high-priority indulgence. They have the discretionary income to purchase finer things, and will expect a level of refinement in the products they purchase. They love speed, handling and the style of high performance cars, and tend to own a Sport car or an Entry Luxury Coupe. A H.I.P.E. remembers the GTO name from the past, and might have positive associations with its imagery. This buyer will demand more than just legendary "straight-line" performance.
Then there is the Young Affluent Males target market. The median age of this buyer is 30, with a secondary market between 25 to 30 years old. Combined household income is $70,000. A mere 40% of Y.A.M.S are married. As far as education, 75% of these guys are already college graduates. These are successful, highly motivated recent college graduates, who follow the latest trends, especially in technology gadgets, clothing and pop-culture. They make new stuff popular and widely desirable, give it a "must have" status not only among its age group peers but also among younger and older generations. When it comes to cars, Y.A.M.S value outstanding performance and attractive design, expecting a high level of refinement and attention to detail. They prefer vehicles that have a "badge" value, but might be willing to overlook it in favor of a truly cool product.
"Well", you ask, "What DO young performance buyers on a budget actually buy?
Most all buy USED cars, typically 3 years old or older.
What about new cars??
The Dodge Neon SRT-4 has a average buyer age of 25 years old and an annual income of just $33,400 per year, and it currently ranks as the industry's performance car with the youngest median buyer age.
Just a little perspective on who actually buys cars before we start throwing the "young buyers" ball around again.
"Another myth busted."
Last edited by guionM; Apr 16, 2004 at 10:56 AM.
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
BTW: When the Nissan Skyline GTR, the car that seems like the wet dream of the young video game crowd, will most certainly remain that when it gets here. The median age and income group it will be targeting will be over 40 years old and earn in the neighborhood of $200,000+.
Even WRXs median buyer is 34 and an annual income of over $65,000 per year. STis are slightly higher on both counts!
Moral of this lesson:
Just because the under 25 crowd want something doesn't mean they are the ones who will actually be buying it (or the ones actually putting money in the car company's pockets).
A lucky few, yes. But as a rule, not by a long shot.
Mitsubishi is getting a bailout from Mercedes because it's on the verge of going under. Why? Main reason: very liberal finance policies extended to young & 1st time car buyers in an effort to lower their buyer age group. High percentages defaulted, leaving Mitsu in a great deal of trouble.
Even WRXs median buyer is 34 and an annual income of over $65,000 per year. STis are slightly higher on both counts!
Moral of this lesson:
Just because the under 25 crowd want something doesn't mean they are the ones who will actually be buying it (or the ones actually putting money in the car company's pockets).
A lucky few, yes. But as a rule, not by a long shot.
Mitsubishi is getting a bailout from Mercedes because it's on the verge of going under. Why? Main reason: very liberal finance policies extended to young & 1st time car buyers in an effort to lower their buyer age group. High percentages defaulted, leaving Mitsu in a great deal of trouble.
Last edited by guionM; Apr 16, 2004 at 11:15 AM.
Registered User
Joined: Dec 2003
Posts: 98
I'm sure those figures are pretty accurate but lets not forget that people between the ages of 16-24 often have their parents listed as the car's owner/ parent help them pay for it, which would throw the demographic off a bit.
Registered User
Joined: Mar 1999
Posts: 218
I don't really have a problem with retro styling itself, it's more about the bandwagon mentality of automakers. It was unique when the first 100 retro designs came out, now it's time new ideas. Not only will future retro designs seem unoriginal, but GM coming out with a retro "coupe" in ~2007 just seems so very late to the game to me. Retro is pretty much over right now from what I have been reading/hearing.
I'm all about the power and handling though, so we will see.
I'm all about the power and handling though, so we will see.
Registered User
Joined: Mar 2002
Posts: 3,180
From: Yadkinville, NC USA
Originally posted by guionM
Since we are on the subject of what age group buys what, I wanted to post some numbers here for ya:
*Camaro Z28's median buyer age is 41 making $65,000 per year.
*Mustang GT's median buyer's age is 37, with an annual income of $55,000 per year.
*Base Camaro's median buyer age is 36 making $55,000 per year
*Mustang buyer median age is 35 years old and $53,000 annual.
*Nissan G35 coupe's median buyer age is 37 with an annual income of $100,000 per year.
*Honda Civic buyer's median age is now 37 years old.
*Nissan Maxima's is 47 years old with an income of $100,000 annually.
*PT Cruiser median buyer age is 51.
*Thunderbird's is 55, while Focus is 39.
.....meanwhile, the average age of the person who buys a Nissan 350Z is 40 years old with an annual income of $95,000 per year.
The reason I'm posting this is because I want to clear up the false notion that young people are the ones driving the sales of some of the cars we think they are.
This article from Brandon's Ultimate GTO website touches on 2 types of high performance car buyers. The idea (as has been mentioned here for as long as I've been comming here) is that young people simply do not buy new performance cars (including pony cars and sports cars) or if they do they tend to have plenty of their own money:
http://www.ultimategto.com/monaro12.htm
"Well", you ask, "What DO young performance buyers on a budget actually buy?
Most all buy USED cars, typically 3 years old or older.
What about new cars??
The Dodge Neon SRT-4 has a average buyer age of 25 years old and an annual income of just $33,400 per year, and it currently ranks as the industry's performance car with the youngest median buyer age.
Just a little perspective on who actually buys cars before we start throwing the "young buyers" ball around again.
"Another myth busted."
Since we are on the subject of what age group buys what, I wanted to post some numbers here for ya:
*Camaro Z28's median buyer age is 41 making $65,000 per year.
*Mustang GT's median buyer's age is 37, with an annual income of $55,000 per year.
*Base Camaro's median buyer age is 36 making $55,000 per year
*Mustang buyer median age is 35 years old and $53,000 annual.
*Nissan G35 coupe's median buyer age is 37 with an annual income of $100,000 per year.
*Honda Civic buyer's median age is now 37 years old.
*Nissan Maxima's is 47 years old with an income of $100,000 annually.
*PT Cruiser median buyer age is 51.
*Thunderbird's is 55, while Focus is 39.
.....meanwhile, the average age of the person who buys a Nissan 350Z is 40 years old with an annual income of $95,000 per year.
The reason I'm posting this is because I want to clear up the false notion that young people are the ones driving the sales of some of the cars we think they are.
This article from Brandon's Ultimate GTO website touches on 2 types of high performance car buyers. The idea (as has been mentioned here for as long as I've been comming here) is that young people simply do not buy new performance cars (including pony cars and sports cars) or if they do they tend to have plenty of their own money:
http://www.ultimategto.com/monaro12.htm
"Well", you ask, "What DO young performance buyers on a budget actually buy?
Most all buy USED cars, typically 3 years old or older.
What about new cars??
The Dodge Neon SRT-4 has a average buyer age of 25 years old and an annual income of just $33,400 per year, and it currently ranks as the industry's performance car with the youngest median buyer age.
Just a little perspective on who actually buys cars before we start throwing the "young buyers" ball around again.
"Another myth busted."
I asked HIM to do the search and learn, NOT YOU!
Now how are we gonna get these "new gen guys" to understand how us "old dudes" get where we are if we keep doing all the work for them?!?!
Despite YOU doing the work...
Good Post!
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