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Quality Problems At Toyota

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Old Dec 13, 2006 | 09:28 AM
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Quality Problems At Toyota

Toyota Review Reveals Need for More Quality Checks

By NORIHIKO SHIROUZU - December 11, 2006 5:32 p.m.

Originally Posted by Wall Street Journal
TOKYO -- Toyota Motor Corp. has concluded after a two-month review of its product-development processes that Toyota engineers in some cases may have rushed out products without conducting enough quality checks, such as building physical prototypes, as they should have, said Toyota President Katsuaki Watanabe.

Skipping those quality checks and relying too much on computer simulations to assure quality might be a factor in a recent rise in quality problems and recalls, Mr. Watanabe said in a recent interview.

"We found out through the study that we outsourced engineering perhaps more than we should have, and we relied on computer-aided engineering and other computer analysis and didn't conduct as many quality checks as we should have," Mr. Watanabe said in a recent interview.

"We are determined to build more physical prototypes" in the future to quell recalls and quality glitches, he added.

According to Mr. Watanabe, Toyota also has decided to tap the brakes on its ambitious growth plans around the world after the study, which also reviewed the company's product plans for the next several years. The move was in response to mushrooming product recalls and other quality problems, he said.

The Wall Street Journal reported earlier this year that the Japanese auto maker was considering delaying introductions of some new models by as much as half a year in an effort to address quality issues. One big reason for the move was the run-up in recalls in major markets around the world: In the U.S., the number of Toyota recalls hit 2.38 million vehicles last year, more than the 2.26 million vehicles the auto maker sold the same year.

In order to improve the engineering and design of vehicles thus their quality, Mr. Watanabe said Toyota now has decided to delay product introductions in order to extend the allotted times it takes to develop products, and in some cases has decided to eliminate planned products altogether, while in some cases introducing new products that had not been in its original plans. He also gave the green light to a move to hire 8,000 engineers globally in part to help conduct more of those checks and produce more physical prototypes to assure vehicle quality.

"We went through and reviewed all of our plans, product by product, market by market," he said. The executive, however, didn't elaborate further, and it was not immediately clear which new and redesigned vehicles are going to be delayed and by how much, among other changes.

The move will likely force Toyota to sell some of its existing products longer than it had planned earlier, but Toyota executives said they believe those delays will have little material impact on its revenue and profit.

Indeed, even as it slows down the pace of new product introductions, Toyota still wants to extend its business in "every segment (of the auto market) in every region of the world," Mr. Watanabe said in an investor meeting in Tokyo earlier this year.

A select group of Toyota's top brass, including Mr. Watanabe, is currently drafting what they describe as a "global master plan" to guide the company over the next 10 years. Mr. Watanabe won't divulge details, but around the world, he sees much of Toyota's growth coming from three key efforts: to transform its Lexus premium brand, a North American-only franchise today, into a more global premium franchise; to launch low-cost $6,000-7,000 cars in emerging markets around the world; and to develop commercial vans that would compete globally, including in Europe and North America.

To fuel its expansion, Toyota has said it plans to sustain capital spending at unprecedented levels -- around the record $13 billion it spent last fiscal year -- over the next several years. The money will go toward building more new plants and expanding capacity of existing manufacturing facilities.

In North America, Toyota is gearing to choose a site to produce more four-cylinder engines and add another vehicle-assembly plant, a No. 8 in the region, to catch up with surging sales, both moves that Toyota is likely to announce next year.
Delaying a product launch; especially several launches is a very big deal for a manufacturer but I wonder if this move will be seen as "brave" or simply seen as them having no choice?
Old Dec 13, 2006 | 09:35 AM
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looks like the cost per vehicle will be going up.
Old Dec 13, 2006 | 03:30 PM
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they will get praised, for fixing the quality before the cars were released. GM never does that. they just rush their products to the market faster so they can pawn their crap off to customers. regardless of quality. Right?
Old Dec 13, 2006 | 04:34 PM
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You'd never know Toyota has quality problems (or, "perceived" quality problems)...they're still eating up market share at an eye-popping rate....
Old Dec 13, 2006 | 08:57 PM
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"In the U.S., the number of Toyota recalls hit 2.38 million vehicles last year, more than the 2.26 million vehicles the auto maker sold the same year."

SPEAKS VOLUMES to those willing to listen...
goes un-noticed to those who refuse to see.

Somebody save this article to your hard drive so we can use it again the next time Toyota gets some great award for best ______ <--fill in the blank.

Old Dec 13, 2006 | 10:40 PM
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Originally Posted by ProudPony
"In the U.S., the number of Toyota recalls hit 2.38 million vehicles last year, more than the 2.26 million vehicles the auto maker sold the same year."

SPEAKS VOLUMES to those willing to listen...
goes un-noticed to those who refuse to see.

Somebody save this article to your hard drive so we can use it again the next time Toyota gets some great award for best ______ <--fill in the blank.

And for those who think I only post articles favorable to the imports; let's remember WHO posted this article.
Old Dec 15, 2006 | 03:15 PM
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Originally Posted by ProudPony
"In the U.S., the number of Toyota recalls hit 2.38 million vehicles last year, more than the 2.26 million vehicles the auto maker sold the same year."

SPEAKS VOLUMES to those willing to listen...
goes un-noticed to those who refuse to see.

Somebody save this article to your hard drive so we can use it again the next time Toyota gets some great award for best ______ <--fill in the blank.

Well put. It sucks, but it's the truth!
Old Dec 15, 2006 | 03:16 PM
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Originally Posted by Robert_Nashville
And for those who think I only post articles favorable to the imports; let's remember WHO posted this article.
Your a nisson guy, not a yota guy right. Would you post up, if it was nisson, that's the real question IMO! Either way, I'm sure it would go completely unnoticed by the sheep!
Old Dec 15, 2006 | 05:18 PM
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Its definitely surprising to see Toyota facing quality control problems themselves. I really doubt these recent recalls will hurt them though, unless it becomes a growing trend.
Old Dec 15, 2006 | 05:19 PM
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Originally Posted by SCNGENNFTHGEN
Your a nisson guy, not a yota guy right. Would you post up, if it was nisson, that's the real question IMO! Either way, I'm sure it would go completely unnoticed by the sheep!
I do hope you have your "wisdom", such as the example above, stored in an easy-access text file...I'd hate to see you give yourself arthritis typing the same thing over and over again.
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