2009 Chevrolet Cruze

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Jul 14, 2008 | 12:41 PM

#46

jrp4uc

Registered User

Joined: Jan 2002

Posts: 1,724

From: Hebron, KY

Quote:

Originally Posted by Eric77TA

While I have mixed feelings about changing the name again - like Jason E said I don't think that Cobalt has any significant negative brand equity and I think it's a better name than Cruze, to boot - I'd guess that they're making the change due to the fact that this car will be sold worldwide in pretty much the same configurations and they want them all to have the same name. I'd guess for one reason or another they don't want to use Cobalt in some of the foreign markets.

It may be intentional for every major revision. Wasn't this the goal with Scion--to never re-use the same model name? They broke that with the new xB, but followed suit with the xA replacement. Maybe if Cobalt had been a larger hit they would have kept it. To me, the Cobalt is a car that's a notch better than the Cavalier by today's standards.

Last edited by jrp4uc; Jul 14, 2008 at 12:45 PM.

Jul 14, 2008 | 02:25 PM

#47

Eric77TA

Registered User

Joined: Nov 2000

Posts: 1,958

From: Kansas City, MO

Quote:

Originally Posted by Bert02SS

Well, cobalt is an element. Not a very sinister one at that.

I still think about the name "Nova". In Spanish, it means "doesn't go".

This is a long held, much quoted urban legend. "No Va" means "Doesn't Go" in Spanish. But "Nova" means the same thing in Spanish as it does in English. And the Nova sold pretty well in Mexico.

http://www.snopes.com/business/misxlate/nova.asp

Jul 14, 2008 | 03:14 PM

#48

JakeRobb

Super Moderator

Joined: Jul 2005

Posts: 9,507

From: Okemos, MI

Quote:

Originally Posted by jg95z28

Civic = 5 letters
Camry = 5 letters
Cobalt = 6 letters
Cruze = 5 letters

I'm guessing some marketing genius figured out the reason the Cobalt wasn't selling as well as Civic and Camry is because it had too many letters.