2009 Chevrolet Cruze
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Joined: Sep 2002
Posts: 9,705
From: Oakland, California
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Joined: Sep 2002
Posts: 9,705
From: Oakland, California
Could you imagine the marketing potential though?
You could do sexy Spy vs. Spy ad campain featuring Tom Cruise and Penelope Cruz chasing each other around in the new Chevy and end it with a catchy slogan like "The new Cruze by Chevrolet... the "Cruze" you really want." or ..."Catch the new Cruze at your Chevy dealer." Heck come to think of it, they could build a whole movie around it as one giant ad campain.
You could do sexy Spy vs. Spy ad campain featuring Tom Cruise and Penelope Cruz chasing each other around in the new Chevy and end it with a catchy slogan like "The new Cruze by Chevrolet... the "Cruze" you really want." or ..."Catch the new Cruze at your Chevy dealer." Heck come to think of it, they could build a whole movie around it as one giant ad campain.
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Joined: Oct 2000
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From: Toronto, ON Canada
Coming in mid 2010
This is from Car & Driver:
The rollout begins in Europe, where the Cruze will begin production early in 2009 for sale in the spring as a 2010 model. North America must wait until a mid-2010 start of production at the Lordstown, Ohio, plant that makes the Cobalt and G5. It will be sold as a 2011 model in the U.S.
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Joined: Sep 2002
Posts: 9,705
From: Oakland, California
This is from autobloggreen:
Does this mean the Volt has shrunk in size?
Chevrolet's next new compact car will make its debut in October at the Paris Motor Show with a new name. The Chevy Cruze is the Chevrolet brand version of GM's global compact car platform known as Delta. The Cruze will be built in a number of locations around the world including Lordstown, Ohio beginning in spring 2009. When the Cruze launches in the U.S. it will initially be built alongside the existing Cobalt, which will likely be offered only in cheaper low content versions for another year or two. The Cruze will be powered by GM's new turbocharged 1.4L four cylinder that will eventually see use in a variety of GM small cars. The platform of the Cruze will also form the underpinnings of the next generation Opel/Saturn Astra and the Chevrolet Volt. The GM press release is after the jump.
Does this mean the Volt has shrunk in size?
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Joined: Sep 1998
Posts: 4,320
From: Memphis
Could you imagine the marketing potential though?
You could do sexy Spy vs. Spy ad campain featuring Tom Cruise and Penelope Cruz chasing each other around in the new Chevy and end it with a catchy slogan like "The new Cruze by Chevrolet... the "Cruze" you really want." or ..."Catch the new Cruze at your Chevy dealer." Heck come to think of it, they could build a whole movie around it as one giant ad campain.
You could do sexy Spy vs. Spy ad campain featuring Tom Cruise and Penelope Cruz chasing each other around in the new Chevy and end it with a catchy slogan like "The new Cruze by Chevrolet... the "Cruze" you really want." or ..."Catch the new Cruze at your Chevy dealer." Heck come to think of it, they could build a whole movie around it as one giant ad campain.
"Like totally gag me with a spoon!"
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Joined: Sep 2004
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From: Irving, TX
I really wasn't suggesting to name it Cruz, just saying that when people hear Cruze, they may think, Cruise or Cruz as well.
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Posts: 9,705
From: Oakland, California
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Posts: 1,958
From: Kansas City, MO
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Joined: Mar 2001
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From: Sarasota FL
WHY HAVE A NEW NAME, AGAIN, THAT NEEDS TIME AND $$$ THROWN AT IT TO ESTABLISH A NEW IDENTITY, WHEN THE CURRENT NAME WORKS JUST FINE??????????????
(Caps lock on due to the poster being sick to **** of watching decent models with decent brand equity lose their names for new names no one's heard of. How many different new compacts has Chevy alone had since Honda launched the Civic??????????????)
I love GM like no other, but some of this **** is getting ridiculous...
(Caps lock on due to the poster being sick to **** of watching decent models with decent brand equity lose their names for new names no one's heard of. How many different new compacts has Chevy alone had since Honda launched the Civic??????????????)
I love GM like no other, but some of this **** is getting ridiculous...
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Joined: Sep 2002
Posts: 9,705
From: Oakland, California
Civic = 5 letters
Camry = 5 letters
Cobalt = 6 letters
Cruze = 5 letters
I'm guessing some marketing genius figured out the reason the Cobalt wasn't selling as well as Civic and Camry is because it had too many letters.
Camry = 5 letters
Cobalt = 6 letters
Cruze = 5 letters
I'm guessing some marketing genius figured out the reason the Cobalt wasn't selling as well as Civic and Camry is because it had too many letters.
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Joined: Nov 2000
Posts: 1,958
From: Kansas City, MO
While I have mixed feelings about changing the name again - like Jason E said I don't think that Cobalt has any significant negative brand equity and I think it's a better name than Cruze, to boot - I'd guess that they're making the change due to the fact that this car will be sold worldwide in pretty much the same configurations and they want them all to have the same name. I'd guess for one reason or another they don't want to use Cobalt in some of the foreign markets.
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While I have mixed feelings about changing the name again - like Jason E said I don't think that Cobalt has any significant negative brand equity and I think it's a better name than Cruze, to boot - I'd guess that they're making the change due to the fact that this car will be sold worldwide in pretty much the same configurations and they want them all to have the same name. I'd guess for one reason or another they don't want to use Cobalt in some of the foreign markets.
I still think about the name "Nova". In Spanish, it means "doesn't go".
Last edited by Bert02SS; Jul 14, 2008 at 01:01 PM.