Why is the Ute not being called the Chevy El Camino? Consider this.....
I'd rather see a proper RWD wagon in GM's line-up, but my desire for that is probably just as weird as yours for a car-truck
But they both share the same drawback (at least if we're talking about a regular-cab Silverado) - they lack secure storage, and they lack the ability to comfortably carry more than two people. This is the reason why the sales of extended-cab and crew-cab trucks have boomed for private owners, and frankly, I just don't see there being a whole lot of buyers for an El Camino.
I'd rather see a proper RWD wagon in GM's line-up, but my desire for that is probably just as weird as yours for a car-truck
I'd rather see a proper RWD wagon in GM's line-up, but my desire for that is probably just as weird as yours for a car-truck

I miss the low driving position, handling, power to weight ratio, and gas mileage of a car, but often need the utility of a truck bed or something similar. The Dodge Magnum has been VERY temping since it was introduced. I miss the old Caprice wagon! The closest thing to what I want from GM is the Trailblazer SS, but those aren't cheap.

And you make a key point. You are looking specifically for a truck. You want a Silverado because it fits your needs.
Me, I've often carried things in the back of my Camaro that I would rather have not. At the same time, I don't see or want the drawbacks of a pickup truck, nor do I need a pickup bad enough or use it often enough to tolerate those drawbacks over a car.
I don't want the bulkiness, the-far-worse-than-a-car fuel economy, and the above traffic perch. also, regardless as to how modern engineering makes them feel like they can handle like cars, physics won't be denied. Plenty of people found out the hard way.
If you want to haul big things and need alot of room, you're going to buy a pickup truck. If you're going to haul 4 people around comfortably, you're going to buy a roomy sedan. But how many are ready to say that because of roomy sedans, coupes & 2 seat sports cars shouldn't exist?
Same holds true with the Ute.
Using a Silverado as a yardstick to measure a Ute just because it has a bed is like using a G6 droptop to measure a Solstice simply because both are convertibles.
Like a Corvette or Camaro, a Ute is not going to be for everybody.
And there's nothing wrong with that.
Me, I've often carried things in the back of my Camaro that I would rather have not. At the same time, I don't see or want the drawbacks of a pickup truck, nor do I need a pickup bad enough or use it often enough to tolerate those drawbacks over a car.
I don't want the bulkiness, the-far-worse-than-a-car fuel economy, and the above traffic perch. also, regardless as to how modern engineering makes them feel like they can handle like cars, physics won't be denied. Plenty of people found out the hard way.
If you want to haul big things and need alot of room, you're going to buy a pickup truck. If you're going to haul 4 people around comfortably, you're going to buy a roomy sedan. But how many are ready to say that because of roomy sedans, coupes & 2 seat sports cars shouldn't exist?
Same holds true with the Ute.
Using a Silverado as a yardstick to measure a Ute just because it has a bed is like using a G6 droptop to measure a Solstice simply because both are convertibles.
Like a Corvette or Camaro, a Ute is not going to be for everybody.
And there's nothing wrong with that.

I see your point though. Before I had the Tahoe and after I sold my truck, I hauled a lot of stuff around in my Camaro that I'd have rather had a truck for.
For that purpose the Ute serves the individual that wants a performance car and a truck, but cannot afford both. While that may be a huge market down under, I don't think it is the case here in the States. That's why for the Ute to be successful here, it would almost have to be labled "El Camino" to capture sales from the enthusiasts.
I don't think El Camino carries the same historical weight as GTO (or is even close). In fact, I'd guess there's a good number of people that have a negative picture in their head when they hear "El Camino." I'm not quite sure there's a market for it even.
There are plenty of non-off-roading trucks out there, but people still like them to look tough and off-road-ready. If you think the car drivability is the strong suit, then you're talking about the mountain of crossover vehicles already available. If muscle is the angle, well, I think you're dividing a one niche into an even smaller one. Why not just get a Camaro?
Comparisons come up to the SSR and disputed because they are different cars, but I really don't think you'd have anymore buyers for an El Camino than an SSR, even if it's half the SSR's price.
There are plenty of non-off-roading trucks out there, but people still like them to look tough and off-road-ready. If you think the car drivability is the strong suit, then you're talking about the mountain of crossover vehicles already available. If muscle is the angle, well, I think you're dividing a one niche into an even smaller one. Why not just get a Camaro?
Comparisons come up to the SSR and disputed because they are different cars, but I really don't think you'd have anymore buyers for an El Camino than an SSR, even if it's half the SSR's price.
I don't think El Camino carries the same historical weight as GTO (or is even close). In fact, I'd guess there's a good number of people that have a negative picture in their head when they hear "El Camino." I'm not quite sure there's a market for it even.
There are plenty of non-off-roading trucks out there, but people still like them to look tough and off-road-ready. If you think the car drivability is the strong suit, then you're talking about the mountain of crossover vehicles already available. If muscle is the angle, well, I think you're dividing a one niche into an even smaller one. Why not just get a Camaro?
Comparisons come up to the SSR and disputed because they are different cars, but I really don't think you'd have anymore buyers for an El Camino than an SSR, even if it's half the SSR's price.
There are plenty of non-off-roading trucks out there, but people still like them to look tough and off-road-ready. If you think the car drivability is the strong suit, then you're talking about the mountain of crossover vehicles already available. If muscle is the angle, well, I think you're dividing a one niche into an even smaller one. Why not just get a Camaro?
Comparisons come up to the SSR and disputed because they are different cars, but I really don't think you'd have anymore buyers for an El Camino than an SSR, even if it's half the SSR's price.
It'll sell twice the volume of the SSR without breaking a sweat. An El Camino can actually be useful, unlike the SSR which was pure toy.
Bringing this thing over is a mistake. I can not remember one car person I know saying "I would kill for a new El Camino". On the other hand, you have people who would kill for a Camaro, GTO, Challanger. Take the El Camino name away, and there goes and brand equity and history. Basically, you have a large car that only seats two people...and has a bed that you can't really haul in. Only reason I could think it was cool back in the day is that you could have truck utility without the nasty truck ride of 20-30 years ago. Now you can buy an Avalanche that driver as easy as a big sedan, and will carry 5 around in luxury, while filling any truck need a family has. Honestly, when I was a kid I always thought El Caminos were weird looking when I saw them.
GTO did not sell because it was impractical as a daily driver for a family. If you had small kids, it is impossible to get a car seat in the back, if you has big kids, they bitched about getting the back. I also think the trunk turned a lot of people off. We leave the GTO home whenever we do any shopping or traveling because you cannot fit anything in it. When wives have the veto card in families, things like trunk space and rear seat access are important. The relegated the car to being bought either as a) a third car, or b) by young males, or young couples with no kids.
That being said, the UTE is even more useless..because it has no backseats. Most people will need back seats and a trunk before they need a bed. Lastly, the other thing that has changed from 20-30 years ago is that most families already have a truck or crossover already that can handle any hauling needs.
If they import the Ute and name it El Camino, it will be a niche vehicle that will sell on the level of the SSR. A few hard core El Camino fans will buy it, and that's about it. Not because it is bad car...but because there will be many other more compelling options on the market. I don't see many people here turning down a New Camaro, GTO, G8, Impala for an El Camino. Taking it a step future, if they take the El Camino name away and name it a Pontiac or GMC, you kill heritage card. If you do that, you might as well not bother...it simply will not sell.
That being said...I want a new GTO with the proper trunk, and flip down back seats of the G8. That WILL sell.
GTO did not sell because it was impractical as a daily driver for a family. If you had small kids, it is impossible to get a car seat in the back, if you has big kids, they bitched about getting the back. I also think the trunk turned a lot of people off. We leave the GTO home whenever we do any shopping or traveling because you cannot fit anything in it. When wives have the veto card in families, things like trunk space and rear seat access are important. The relegated the car to being bought either as a) a third car, or b) by young males, or young couples with no kids.
That being said, the UTE is even more useless..because it has no backseats. Most people will need back seats and a trunk before they need a bed. Lastly, the other thing that has changed from 20-30 years ago is that most families already have a truck or crossover already that can handle any hauling needs.
If they import the Ute and name it El Camino, it will be a niche vehicle that will sell on the level of the SSR. A few hard core El Camino fans will buy it, and that's about it. Not because it is bad car...but because there will be many other more compelling options on the market. I don't see many people here turning down a New Camaro, GTO, G8, Impala for an El Camino. Taking it a step future, if they take the El Camino name away and name it a Pontiac or GMC, you kill heritage card. If you do that, you might as well not bother...it simply will not sell.
That being said...I want a new GTO with the proper trunk, and flip down back seats of the G8. That WILL sell.
Last edited by formula79; Sep 1, 2007 at 01:31 AM.
How...we a bed cover it's the exact same thing as the SSR...just on a lighter duty car platform? Without a bed cover, you have no place to secure anything. Only thing it would have on the SSR is price. That ebing said...even if the SSR is cheaper..I am not sure it would sell better.
Bringing this thing over is a mistake. I can not remember one car person I know saying "I would kill for a new El Camino". On the other hand, you have people who would kill for a Camaro, GTO, Challanger. Take the El Camino name away, and there goes and brand equity and history. Basically, you have a large car that only seats two people...and has a bed that you can't really haul in. Only reason I could think it was cool back in the day is that you could have truck utility without the nasty truck ride of 20-30 years ago. Now you can buy an Avalanche that driver as easy as a big sedan, and will carry 5 around in luxury, while filling any truck need a family has. Honestly, when I was a kid I always thought El Caminos were weird looking when I saw them.
GTO did not sell because it was impractical as a daily driver for a family. If you had small kids, it is impossible to get a car seat in the back, if you has big kids, they bitched about getting the back. I also think the trunk turned a lot of people off. We leave the GTO home whenever we do any shopping or traveling because you cannot fit anything in it. When wives have the veto card in families, things like trunk space and rear seat access are important. The relegated the car to being bought either as a) a third car, or b) by young males, or young couples with no kids.
That being said, the UTE is even more useless..because it has no backseats. Most people will need back seats and a trunk before they need a bed. Lastly, the other thing that has changed from 20-30 years ago is that most families already have a truck or crossover already that can handle any hauling needs.
If they import the Ute and name it El Camino, it will be a niche vehicle that will sell on the level of the SSR. A few hard core El Camino fans will buy it, and that's about it. Not because it is bad car...but because there will be many other more compelling options on the market. I don't see many people here turning down a New Camaro, GTO, G8, Impala for an El Camino. Taking it a step future, if they take the El Camino name away and name it a Pontiac or GMC, you kill heritage card. If you do that, you might as well not bother...it simply will not sell.
That being said...I want a new GTO with the proper trunk, and flip down back seats of the G8. That WILL sell.
GTO did not sell because it was impractical as a daily driver for a family. If you had small kids, it is impossible to get a car seat in the back, if you has big kids, they bitched about getting the back. I also think the trunk turned a lot of people off. We leave the GTO home whenever we do any shopping or traveling because you cannot fit anything in it. When wives have the veto card in families, things like trunk space and rear seat access are important. The relegated the car to being bought either as a) a third car, or b) by young males, or young couples with no kids.
That being said, the UTE is even more useless..because it has no backseats. Most people will need back seats and a trunk before they need a bed. Lastly, the other thing that has changed from 20-30 years ago is that most families already have a truck or crossover already that can handle any hauling needs.
If they import the Ute and name it El Camino, it will be a niche vehicle that will sell on the level of the SSR. A few hard core El Camino fans will buy it, and that's about it. Not because it is bad car...but because there will be many other more compelling options on the market. I don't see many people here turning down a New Camaro, GTO, G8, Impala for an El Camino. Taking it a step future, if they take the El Camino name away and name it a Pontiac or GMC, you kill heritage card. If you do that, you might as well not bother...it simply will not sell.
That being said...I want a new GTO with the proper trunk, and flip down back seats of the G8. That WILL sell.
Also, another big difference between the two would be price. You can't touch an Avalance for under $35k. If they brought the Ute here, I would think that it would start around 25k.
We leave the GTO home whenever we do any shopping or traveling because you cannot fit anything in it. When wives have the veto card in families, things like trunk space and rear seat access are important. The relegated the car to being bought either as a) a third car, or b) by young males, or young couples with no kids.
That being said, the UTE is even more useless..because it has no backseats. Most people will need back seats and a trunk before they need a bed. Lastly, the other thing that has changed from 20-30 years ago is that most families already have a truck or crossover already that can handle any hauling needs.
That being said, the UTE is even more useless..because it has no backseats. Most people will need back seats and a trunk before they need a bed. Lastly, the other thing that has changed from 20-30 years ago is that most families already have a truck or crossover already that can handle any hauling needs.
Yes, the disadvantage with the Ute is the lack of rear seats. That's why it would be a 2nd car. When you need to haul the family or friends, then take the primary car.
I think the Ute is perfect for the guy that needs a commuter that has decent fuel mileage, and wants something fun to drive. He can't afford or doesn't have the room for a 3rd vehicle, but he also needs a vehicle with some utility for weekend projects or to haul the toys (ATVs, dirt bikes, jet skis).
The Avalanche is still a truck. The Ute is still a car. I think there is a world of difference in driving characteristics between the two.
Also, another big difference between the two would be price. You can't touch an Avalance for under $35k. If they brought the Ute here, I would think that it would start around 25k.
Also, another big difference between the two would be price. You can't touch an Avalance for under $35k. If they brought the Ute here, I would think that it would start around 25k.
The Ute is not more useless than a GTO. The GTO has no trunk. At least with the Ute, you can haul things in the bed or attach a small trailer.
Yes, the disadvantage with the Ute is the lack of rear seats. That's why it would be a 2nd car. When you need to haul the family or friends, then take the primary car.
I think the Ute is perfect for the guy that needs a commuter that has decent fuel mileage, and wants something fun to drive. He can't afford or doesn't have the room for a 3rd vehicle, but he also needs a vehicle with some utility for weekend projects or to haul the toys (ATVs, dirt bikes, jet skis).
I am sure there are El Camino enthusiasts out there who love the idea and will preorder one at $7K over sticker. The GTO had the same thing on a larger scale. That being said, after the enthusiasts make their purchases based on emotions, this thing has to stand on it's desirability and usefulness...which I think will doom it. I will go on record as saying that the UTE will fail in America on a greater level than the GTO.
GM will be hard pressed to find people who will turn down a Camaro, G8, GTO (maybe), rwd Impala for an El Camino. I am really hard pressed to believe that the El Camino community is so big and hard core that they will bash GM for putting a Chevy nose on the UTE. I really can't think of anything specific to the El Camino that the UTE does not have design wise. Also, if you don't name it El Camino and loose the heritage card it will sell even less.
I would like a Wagon G8 though
I agree this is not a family car. It has been pointed out that this is a vehicle more targeted towards young single men. The million dollar question is whether enough there are many buyers out there that want the mix of compromises of the Ute... You are trading a rear row of seats for a bed. Which are you more likely to need? For most people I bet it's the seats. A sporty sedan will end up being more "sporty" than a ute as well if that is a buyer priority. I agree that the typical truck is comfortable enough nowadays for casual drivers although they are less than sporty.
I suppose time will tell.
I suppose time will tell.




