You sound like someone who is basing their opinions of Jaguar by the mechanical problems they were plaqued with back in the late 70's - earlier 80's before Ford took them over.

The new XF is an awesome performance sedan.

 

Their exterior design is hit or miss, like Mercedes Benz.

The interior, haven't sat in one since 05, don't remember much.

I do love the XJ220 though.

 

Ford actually did wonders for Jaguar when it bought them. Engines stipped leaking and consuming oil by the gallon, quality was spotty, and it was a car that you actually bought because of name. There really wasn't any other reason.

Ford did pimp out Jag with the X series, and the money spent creating an all aluminum body pretty much made Jaguar a money losing company.

As for Tata owning Jag and LR, most people still don't know Ford owns Jaguar or Land Rover, so unless things go downhill, I don't see it making that big of a difference.

 

That may be true, but it may make Ford money in the long run if they use what they learned in that on future models. Very much like how Chrysler made the Prowler with an aluminum frame. Neither company made much money if any at all on either of these projects, but with the new emphasis on reduced weight for better fuel economy, aluminum frames and body panels will probably be seen in more higher production vehicles.

 

It might be awesome to some but being an awesome car does not guarantee high quality ownership.

Besides, I was being sarcy even if I dislike all things "British" or even remotely "British".

I assume the yanks had good reason to go to war with Britain... they knew their technology sucked.

 

Jaguar is one of those brands where I fail to see the compelling brand promise, and although Land Rover has made some awesome vehicles in the past, I still think of them as a great brand for those people who think that a Hummer isn't a big enough waste of money. I can't see where Ford loses much through this sale (other than the huge amount of money poured down the drain in the last 10+ years turning around Jag). Tata seems to get a decent deal, too - $2B is a rather small amount of money if they can gain more prestige through the purchase, and there's probably minimal downside risk to the purchase.