Honda to cut Ridgeline production again
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
Re: Honda to cut Ridgeline production again
Originally Posted by Bud M
It amuses me how often I read or hear that a different marketing angle is the solution to poor sales in various industries. (Usually this explanation comes from marketing types. Hmmm...) Couldn't it be that the problem is not that buyers need to be led by the nose to the Honda dealership in order to realize that this is the perfect vehicle for them? Maybe, just maybe, for most people, at that price point, it isn't.
The marketing point I want to make is that IMO the whole marketing aspect of the Ridgeline is flawed.
It's marketed as a pickup truck, when it really isn't.
It's marketed to men, though this size SUV class is dominated by women buyers.
It's styled in Honda's view as "macho" when even a Mitsubishi Raider looks like it could eat it alive.
This (again, IMO) is Honda miscalculating US buyers with an effort that comes across as half baked. I think what the package offers is actually pretty good. But it's not going to convince a Nissan Frontier buyer, let alone any other truck buyer, that Ridgeline is a better pickup.
Registered User
Joined: Aug 2002
Posts: 3,650
From: Indianapolis, IN
Re: Honda to cut Ridgeline production again
Originally Posted by R377
The flying buttresses on the Avalanche's C pillar are plastic and wouldn't add much to the strength of the chassis. Maybe on the uni-body Ridgeline it might help tho.
Registered User
Joined: Dec 2000
Posts: 8,504
From: Ohio
Re: Honda to cut Ridgeline production again
Originally Posted by 96_Camaro_B4C
Actually, I am 95% sure those buttresses on the Avalanche are actual structural members to make up for chopping the rear portion of the Suburban body away, but they are simply covered in plastic to make a smooth look.
Yes, this is true.
Registered User
Joined: Nov 2000
Posts: 2,712
From: Ontario
Re: Honda to cut Ridgeline production again
Originally Posted by 96_Camaro_B4C
Actually, I am 95% sure those buttresses on the Avalanche are actual structural members to make up for chopping the rear portion of the Suburban body away, but they are simply covered in plastic to make a smooth look.
. I could have sworn I saw where they came right off. I guess I don't spend enough time crawling around Avalanches 
Registered User
Joined: Feb 2005
Posts: 121
Re: Honda to cut Ridgeline production again
Originally Posted by guionM
No amount of marketing is going to change anything about the Ridgeline's sales without other solutions.
The marketing point I want to make is that IMO the whole marketing aspect of the Ridgeline is flawed.
It's marketed as a pickup truck, when it really isn't.
It's marketed to men, though this size SUV class is dominated by women buyers.
It's styled in Honda's view as "macho" when even a Mitsubishi Raider looks like it could eat it alive.
This (again, IMO) is Honda miscalculating US buyers with an effort that comes across as half baked. I think what the package offers is actually pretty good. But it's not going to convince a Nissan Frontier buyer, let alone any other truck buyer, that Ridgeline is a better pickup.
The marketing point I want to make is that IMO the whole marketing aspect of the Ridgeline is flawed.
It's marketed as a pickup truck, when it really isn't.
It's marketed to men, though this size SUV class is dominated by women buyers.
It's styled in Honda's view as "macho" when even a Mitsubishi Raider looks like it could eat it alive.
This (again, IMO) is Honda miscalculating US buyers with an effort that comes across as half baked. I think what the package offers is actually pretty good. But it's not going to convince a Nissan Frontier buyer, let alone any other truck buyer, that Ridgeline is a better pickup.
Thread
Thread Starter
Forum
Replies
Last Post
PFYC
Supporting Vendor Group Purchases and Sales
0
Aug 17, 2015 09:50 AM
PFYC
Supporting Vendor Group Purchases and Sales
0
Aug 7, 2015 08:52 AM
PFYC
Supporting Vendor Group Purchases and Sales
0
Aug 5, 2015 08:35 AM
