Buickman's dealership can choose not to participate.

GM nor any other manufacturer can force a dealer to sell for any price nor make a dealer participate in any incentive offer.

 

If you give GMS to one you must give to all. Guess time will tell if this is a blurb, or trend. Been at this long enough to recognize smoke and mirrors. If we simply drop to transactional pricing, the public will wait it out for the rebate, guaranteed. That's what is beautiful about The Plan, it allows us to dismount the tiger without getting bit. I told Lovejoy to change or face 25, wasn't wrong. Told Smith to change or keep losing, same for LaNeve. These fellas really do not understand retail automotive, believe me. What's next, free health care with every lease?

 

It's also being reported in several place, CHeers and Gears for one... that a very significant percentage of the sales from this promotion are CONQUEST sales.


That in and of itself is a huge dividend!

 

OK..... well, if you think GMS is such a terrible thing, why not just stop offering it at your dealership instead of being hypocritical and complaining about it?

From what I understand of your position at your dealership, you should have the power or influence to pull that off.

Why be a sheep? Isn't that what you are blaming many at GM of being? (Hypocritcal example #2...)

 

Buickman, what you're refusing to see is the fact that, from what I hear, traffic is up in showrooms. If you've got that many people looking at new GM cars, some of them are going to walk away with a better impression. They may buy it now, or they may decide to come back later and check it out then. Either way, you're putting butts in seats, and that's what counts. How many people out there own Toyohondas who've never looked at GM vehicles for at least ten years? This is a traffic increaser, a limited promo. Yeah, they may lose money, but they'll make it up when people see how much we've improved since they looked last.

 

I wouldn't suggest free health care any more than free oil changes for retirees with a car purchase which is at a price which is quite sweet to start with

Of course, if the selling dealer wants to include that out of their profit, I presume thay could justify the expense.

 

Well, I hate to let the cat out of the bag, but you are SOOOOOOOOOOOO full of pure crap here it isn't even funny.

Dealers ARE making a profit, and you and I know it. We profit from the trade in, and we profit from the KICKBACK GM GIVES US FOR SELLING A CAR AT THE GMS PRICE!!!!!!!!!!!!!!!!!!!!!!!

There, the jig is up. No, people, a dealer will not negotiate the GMS. But, WE STILL MAKE $$$$$$$$$$$$$$$$$$$$$$$$.

You can pull the wool over some people's eyes, but don't act like this is a bad thing for dealers...its great. Face it, you and I both know that with the kickback, for us its still a decent deal that we would have done ANYWAY.

 

Why not sell at 50% off and get 50% share? Fools and their money are soon parted.

 

Don't walk around what I just said. I know you love to do that. Don't act like the crying dealer. YOU are being taken care of FINE by GM.

GM's margins may suffer from this, but you sure as hell will get fatter....I'm just trying to weave right through that BS line you always have.

 

Example email. Salesman orders new car for customer, full MSRP, with deposit. Vehicle arrives, so does GMS. Commission is $100 instead of $500. He's enthused. You may not feel sorry for a car salesman, but can you imagine how he and the dealer feel about GM's interference?

 

Buddy, I AM a car salesman. And I love GMS pricing FOR ME. Its great. You know what we get, and it isn't bad at all. And how many BUICKS are you selling for MSRP? Seriously...gimme a break.

If dealers were selling tons of ordered cars for MSRP, then we wouldn't NEED GMS pricing to help sell cars...would we?

 

And BTW, a GM dealer can elect to NOT do the GMS, so no...I don't feel bad for GM's "interference" as you call it. You still get paid well, they do the advertising, and you sit back and ring in orders. How hard is that?

To the rest of you, my apologies...but this rhetoric is getting me all fired up

 

It's not that simple really. Keep disheartening the better salepeople and see what happens. Think dealer service is lacking now? Force out the pros and we'll have big trouble.

 

You addressed zero of what I said. Nice work. I'll stop hi-jacking Charlie's thread now. Thanks for playing.

 

I'm with you more than 100% my friend. I spent my time on the point at one of the oldest GM dealers on the planet before I moved on to what I do now.
AFAIK a dealer gets an decent piece of the deal if they respect the parameters outlined in the latest deal.

C'mon Buickman... you might be tossing a mini deal to the salesman, but it isn't a "mini" for the dealership.

Do you pay anything to the sales staff on holdback or advertising, or, when applicable, dealer money? Do you hit your folks for pack? Does the F&I get all of the backend or is it share and share alike?

IMO you are a good guy for your present position. I'm sure you can roll steel. I doubt you get the big picture. I base my opinion on seeing your "plan".