WTF! Ford's now planning to sell.... VOLVO?!
http://www.businessweek.com/autos/co...ge_top+stories
"Ford Chief Executive Officer Alan Mulally has defended ownership of the three brands, including endorsing their future product plans. But executives inside Ford who spoke off the record regard that stance as mere posturing to keep potential buyers interested. Mulally, said one Ford executive close to the CEO, views the luxury brands as "expensive hobbies for Ford." Mulally, who came to Ford from Boeing (BA) last September, has talked consistently about building up the Ford brand globally, creating huge money-saving efficiencies, and instituting a single worldwide brand strategy as the best means for taking on Toyota (TM)."
I agree with Mulally. Get rid of the luxury brands and concentrate on Ford.
"Ford Chief Executive Officer Alan Mulally has defended ownership of the three brands, including endorsing their future product plans. But executives inside Ford who spoke off the record regard that stance as mere posturing to keep potential buyers interested. Mulally, said one Ford executive close to the CEO, views the luxury brands as "expensive hobbies for Ford." Mulally, who came to Ford from Boeing (BA) last September, has talked consistently about building up the Ford brand globally, creating huge money-saving efficiencies, and instituting a single worldwide brand strategy as the best means for taking on Toyota (TM)."
I agree with Mulally. Get rid of the luxury brands and concentrate on Ford.
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