Wierd... I was just thinking Ford needed to jettison everything except Mustang and F-150 and make those all the models.

If they approached another vehicle with the same zeal they do mustang and called it something else they couldn't loose.

Every Ford product should be a Mustang... "Ok we need a mustang that can tow 8000 pounds..." Eighteen months later... "Hmmm lets not call that Mustang Super Duty though..."

 

Bad idea. Another nail in Ford's coffin, in my opinion.

 

What's wrong with a four door Mustang or a sport wagon Mustang? For the vast majority who don't obsess over cars (I exclude myself and most readers of this forum from that majority), I just don't think they care. They know Mustang is a sporty Ford. A lot of people like the Mustang, but they need a more practical car. Now they can get a Mustang 4-door (it better be sporty) or a Mustang sport wagon. What's wrong with that?

The BMW lineup that eventually became the 3 series started out as a two door. It now has wagons and sedans. Is there anyone out there who says, "I won't buy that G35 or 330Ci, because there is a sedan with the same name!"?

We really need to realize that we're not in the 60s any more, and two doors are a much smaller part of the market than they were back then.

I'm fine with the Falcon name for the sedan and wagon too, but that name certainly carries less cachet, so should Ford really use it? The last American Falcon was sold in 1969, and the name was dropped, because it had become associated with cheap. At least that's my recollection. Now, almost no one in the target market will know what the Falcon was, so that might not matter....

 

Kinda a trivial note, but the Thunderbird was classically a coupe, but they built 4-door T-Bird sedans for many years. And there may have even been a stationwagon for a while (there was a Cougar wagon, that I'm sure of).

But really, the bottomline is that Ford is broke and needs to move some cars ASAP. The "Mustang" brandname is a huge asset for them -- it makes sense to exploit it as much as possible now before someone buys it on the cheap in bankruptcy court.

 

Very true. However, they had not been building T-Birds exclusively as coupes for FORTY YEARS prior to that.

This is right up there with Porsche trucks and sedans. Sure, they'll probably sell, but the cost to the nameplate in the long run is still yet to be seen.

 

For those who say that a Mustang sedan and wagon might not be too bad of an idea, what would you say to a Camaro wagon? C'mon, this is very rediculus. The problem with using the popular Mustang name and heritage is that it can be ruined much faster than it was built. Not good.

 

The idea is great, but calling these cars Mustang might be trouble. Then again, maybe it wouldn't as time and tastes have changed. I think a two-door sportwagon could wear the Mustang name without penalty. A sedan, though, would kinda turn my stomach if it wore a Mustang badge.

 

They could simply use another horse moniker....Stallion, Mare, Thorobred, etc.....

 

Enthusiast don't give casual buyers enough credit. Mustang is the most recognizable nameplate in this country and I believe is in the world as well.

People know what a Mustang should be and thats why it sells, because Ford produces one to every little niche that fits the basic formula.

Start whoring it out to a bunch of ill fitting models and they'll have a problem.

 

I vote for Mare!

 

Where's ProudPony? I'd love to hear his thoughts.

 

......Pinto....Maverick?

 

Trigger?.......

 

Mr. Ed?

 

Already answered.