While researching the upcoming Dodge Charger...I keep coming across the recurrent discussion that Plymouth may be coming back....and by 2007.

Alot of these rumors (AND THESE ARE JUST RUMORS), seem to revolve around the return of the Plymouth 'Cuda.
These rumors run the gamot . From a cheap two door LX platform RWD V6/V8... to a Stratus/Sebring coupe/convertible type car with FWD, that Plymouth will turn into a Mustang fighter.

Or maybe.....

The next gen SRT-4 will be a Plymouth 'Cuda SRT-4? At Chicago...the Dodge stand had a modified SRT-4 painted like a '70 AAR 'Cuda.


These new Plymouths...would reportedly be sold through existing Dodge and Chrysler dealers.

 

This was discussed not long ago in another thread.

I just dont see how or why this would happen.

Have there been a ton of people clammoring for a Plymouth return?

Were there a ton of people super loyal to the brand that brought you the Breeze, and Neon (didnt even bother to have a different name, let alone a different look from the Dodge)

They spent a lot of cash to close down Plymouth, and bringing it back (especially so fast) makes zero sense.

Not to mention the reaction that former dealers, who lost their franchises, would have!

 

Why would DC spend Millions to kill Plymoth, and then 6 years later bring them back? There doesn't seem to be any good reason to start another brand under DC, they still have plenty of work to do on Dodge and Chrysler.

 

Well, like I said these are just rumors.....but they make for interesting conversation.

Why would DCX want to bring back some old Plymouth names? Well.... they certainly wouldn't be trying to bring back the Plymouth of afew years ago. They'd be aiming more at the "exciting" Plymouth names from the mid-60's to early '70's. And this would not be strictly restricted to the 'Cuda....other Plymouth names have been mentioned...like Road Runner.

DCX has been alittle surprised at how successful their "HEMI" marketing campaign has been. "HEMI" has now become an extremely recognized DCX sub-brand.

So why bring back Plymouth? DCX may want to dip into the magic well....that has brought so much success to the HEMI name/branding.

DCX is in the process of replacing it's "cloud car" line of sedans/coupes/convertibles.These cars are pretty much the automobile core of Dodge and Chrysler. Apparently names like Stratus/Sirrus/Sebring /Breeze......don't have the same impact as 'Cuda/Road Runner/Super Bee/ Duster.

I don't know about you guys....but I find this all pretty fascinating.

 

This Thing!?!? x999999999999999999999999. Having an uncle who owns a REAL AAR ( ) that is the biggest disgrace to that name ever. ...And people call the GTO a disgrace to the legend My uncle is a 110% dodge guy... I bet just seeing that car at the auto show would be enough to turn him into a chevy guy. the AAR paint scheme looks cool... it belongs on a cool car... NOT A FOUR DOOR, ECONOBOX NEON.

On the other hand... if plymouth came back, along with cuda, and the AAR paint scheme was on that... I would be all for that

 

Maybe they'll call it a Dodge instead..Dodge 'Cuda...

 

Why not just sell those cars under the Dodge brand name?

- 'Cuda is the only one I think is worth bringing back as it's own model.

- Duster = not cool, just think of the Duster cars in the past 25 years.

- Road Runner, kids don't watch that cartoon anymore, It wouldn't have the same impact as it did 35+ years ago. If they want a Cartoon character, call it the "Cartman" and make the horn go [cartman voice]GOD DAMN IT[/cartman voice]. It is more relevant to today’s culture.

- Super Bee, This would make a good appearance package for Dodge performance cars. exp: Rumble Bee Hemi RAM

 

Let me throw this piece of red meat out for discussion.

FACT: The next Avenger/Stratus/Sebring coupe will be based off of Mistubishi's next gen Galant platform.

RUMOR: DCX may want to re-enter the Pony Car segment.

These DCX "Pony Cars" would certainly hit the market before a "Chevy Coupe" would. DCX has officially expressed interest in swaying Mustang/Camaro enthusiasts into their camp.

What if one of these coupes came with the 300+ hp powertrain, lifted completely from the next gen Mitsu EVO...complete with AWD and Brembo brakes....and priced at well under $30K.

What if this car were branded Plymouth AAR 'Cuda....and sold through Dodge dealers.

It could very easily be called SRT Challenger too.

 

The rumors I have heard are saying that Plymouth, if it comes back, wouldn't make a debut until the end of the decade. Apparently, these rumors are coming from people that said that the Magnum would only be out intially in wagon form and said that the Charger was real, so take it for what its worth.

 

I said this a long time ago..about Oldsmobile..under the Saturn Badge..as the high end of Saturn.."the Olds 442 by Saturn" or something like that..

NOW I think the heritage of DCX is what they are capitilazing on and I could see a Plymouth Cuda..BY DODGE!

I could see plymouth as a performance branded devision sold through Dodge dealers almost like SLP...I mean realistically its not that hard to do..it would just be like a SVT taking exsiting products and turning them into fast cars..with a new badge..SVT..

take a dodge muscle car..make it a little special and do the stickers and call it a Plymouth cuda..by dodge..

hell if you could do it ..I would

 

I hope you don't seriously think that could ever happen. I'm not even going to list the reasons why it wouldn't. That is sooooo gay.

 

Although your "That is soooo gay" argument is powerful and compelling , I think a DCX "Pony Car"with Evo mechanicals would add interest to the segment.....and....it would be very easily doable.

 

There already is a Mitsubishi EVO so I don't think anyone is going to need a Mitsubishi Plymouth Cuda.

 

Even thought that would be doable, do you remember how well the fwd Charger went over? I think this would have the same effect. Nobody that owns a Camaro wants the name to show up on a Cobalt car do you?

 

Well..for starters, the EVO is a quite abit more serious piece than the Cobalt. The next gen Stratus/Sebring coupes will share the Lancer platform....so these coupes have the potential to be plenty serious pieces too.

As far as the '80s FWD Charger...as far as I know... they did great. Especially after Shelby and turbochargers became involved. In fact Turbo Charger GLHS's are quite collectible nowadays....and very fast.