Nissan pulls out of Detroit and Chicago auto shows
Banned
Joined: Mar 2001
Posts: 1,938
Here is how one publication reported it…
Here is how one publication reported it…
Nissan Pulls Out of Auto Shows in Detroit, Chicago
Nissan Motor Co. is withdrawing from the Detroit and Chicago auto shows because the economic slump has tightened marketing budgets and the company has no major product launches in the near future. The decision "is not a commentary on auto shows or any cities," Alan Buddendeck, a Nissan spokesman, told the Wall Street Journal. "When we looked closely we determined that this is not the best place to put our marketing dollars" given current market conditions, he added. Nissan, based in Japan, launched three products at the Los Angeles auto show last week, including the boxy Cube and the 370Z sports car.
Auto companies are slashing marketing budgets in an effort to counter falling income from sales. Several other auto manufacturers have decided to forgo the Detroit show, including Porsche and Mitsubishi. General Motors on Monday said it was severing its nine-year relationship with golfer Tiger Woods as a pitchman for its Buick brand.
Nissan Motor Co. is withdrawing from the Detroit and Chicago auto shows because the economic slump has tightened marketing budgets and the company has no major product launches in the near future. The decision "is not a commentary on auto shows or any cities," Alan Buddendeck, a Nissan spokesman, told the Wall Street Journal. "When we looked closely we determined that this is not the best place to put our marketing dollars" given current market conditions, he added. Nissan, based in Japan, launched three products at the Los Angeles auto show last week, including the boxy Cube and the 370Z sports car.
Auto companies are slashing marketing budgets in an effort to counter falling income from sales. Several other auto manufacturers have decided to forgo the Detroit show, including Porsche and Mitsubishi. General Motors on Monday said it was severing its nine-year relationship with golfer Tiger Woods as a pitchman for its Buick brand.
Banned
Joined: Mar 2001
Posts: 1,938
You should be able to see (and drive) a new Z at a dealership either by the time the Detroit auto show starts or within a few days of it - the Z goes on sale in January.
Registered User
Joined: Oct 2000
Posts: 2,402
From: Toronto, ON Canada
I think that people would move from other more expensive cars to simpler cars with the economy downturning.
Registered User
Joined: Jul 2001
Posts: 1,808
From: FL/MI
It's likely the manufacturers that have pulled out have weighed the plus and negative side of this.
I suspect that Nissan, by pulling out, will garner more press through their absence than they would by being there.
It's an interesting gamble as I have noted more mainstream press from the USA and Europe covering the autoshows. It's a huge opportunity to pass on.
Auto shows are not just about car releases. The percentages of attendees who are seriously intentional purchasers trying to shop in a low pressure atmosphere is significant.
There is a risk side to such a play... I'm not sure it's a good idea to state you are going to pass on THE MAJOR american auto show as well as another of the majors because you don't have anything "new" to show and you don't think it's worth the money to let folks compare your vehicles to other's under the same roof...
Apparently they see this as a wise choice.
I suspect that Nissan, by pulling out, will garner more press through their absence than they would by being there.
It's an interesting gamble as I have noted more mainstream press from the USA and Europe covering the autoshows. It's a huge opportunity to pass on.
Auto shows are not just about car releases. The percentages of attendees who are seriously intentional purchasers trying to shop in a low pressure atmosphere is significant.
There is a risk side to such a play... I'm not sure it's a good idea to state you are going to pass on THE MAJOR american auto show as well as another of the majors because you don't have anything "new" to show and you don't think it's worth the money to let folks compare your vehicles to other's under the same roof...
Apparently they see this as a wise choice.
Registered User
Joined: Oct 2000
Posts: 2,402
From: Toronto, ON Canada
Actually, how HAS been Nissan doing? I thought they were in financially dire times for a number of years now, and merger with Renault was supposed to help out. I didn't hear any updates since. I was under the impression that Nissan was still not making money even after the merger.
Anyone care to update?
Anyone care to update?
Banned
Joined: Mar 2001
Posts: 1,938
Actually, how HAS been Nissan doing? I thought they were in financially dire times for a number of years now, and merger with Renault was supposed to help out. I didn't hear any updates since. I was under the impression that Nissan was still not making money even after the merger.
Anyone care to update?
Anyone care to update?
Last edited by Robert_Nashville; Nov 25, 2008 at 10:25 PM.
Banned
Joined: Mar 2001
Posts: 1,938
I suspect your guy's son is either a temp or he's talking about the reduction in production days.
Registered User
Joined: Jul 2004
Posts: 3,034
From: Raleigh, NC
Thread Starter
Registered User
Joined: Jan 2000
Posts: 10,285
From: Albany, NY
