Measuring GM's Success by Looking at Marketshare..
This again?
What Rolls Royce could not be a Bentley? What Chrysler could not be a Dodge? What Acura could not be a trim level for Honda? What Maytag washer could not Kenmore.
Branding is everywhere...Pontiac existed, and was GM's second best selling brand because people wanted cars more expressive than a run of the mill Chevy.
What Rolls Royce could not be a Bentley? What Chrysler could not be a Dodge? What Acura could not be a trim level for Honda? What Maytag washer could not Kenmore.
Branding is everywhere...Pontiac existed, and was GM's second best selling brand because people wanted cars more expressive than a run of the mill Chevy.
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