Inside Mitsubishi
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Joined: Mar 2001
Posts: 13,713
From: The Golden State
Inside Mitsubishi
How bad is Mitsi behind the scenes? Here's a good idea:
The whole article:
http://www.autoweek.com/news.cms?newsId=100609
I still think the automotive part of company will be dead by 2006, unless it's parent company buys it up.
...Several products under development have been reviewed, revised, canceled, reconsidered or in some cases reinstated. So the pipeline is almost empty, just when Mitsubishi desperately needs to boost sales and revenues...
...But some key Mitsubishi products have been held hostage to the management turmoil. The company hasn't figured out what to do with the Montero, for example, and U.S. Mitsubishi dealers may miss out on a replacement for the full-sized SUV...
...Thus, within a three-week span, Mitsubishi's future designs went from approved to rejected and redrawn to re-approved...
...Then on April 23, the DaimlerChrysler supervisory board voted not to pour any more money into Mitsubishi. Suddenly, Renschler and his team were gone, and so was Rolf Eckrodt, the DaimlerChrysler executive who had been CEO of Mitsubishi. Eckrodt's lieutenants left soon after. Boulay has also gone.
A new management team, led by Chairman Yoichiro Okazaki, was reviewing plans that had been reviewed just weeks before...
..."Program managers were protecting their own turf," one source says. "There was nobody coordinating overall product strategy."
That is why Mitsubishi offers three minivans that vary by less than 8 inches in length in Japan. In fact, Mitsubishi was planning to add yet another three-row minivan to its Japan-market lineup...
...In some cases, repeated reviews over the past three years kept yielding the same conclusions, regardless of what managers were in charge. Eckrodt originally planned to shut down Mitsubishi's plant near Adelaide, Australia, by this year, says Osamu Masuko, Mitsubishi managing director in charge of overseas operations. So it made plans to drop the Australia-built Magna, known in the United States as the Diamante. In the end, the car was killed, but not the plant.
...But some key Mitsubishi products have been held hostage to the management turmoil. The company hasn't figured out what to do with the Montero, for example, and U.S. Mitsubishi dealers may miss out on a replacement for the full-sized SUV...
...Thus, within a three-week span, Mitsubishi's future designs went from approved to rejected and redrawn to re-approved...
...Then on April 23, the DaimlerChrysler supervisory board voted not to pour any more money into Mitsubishi. Suddenly, Renschler and his team were gone, and so was Rolf Eckrodt, the DaimlerChrysler executive who had been CEO of Mitsubishi. Eckrodt's lieutenants left soon after. Boulay has also gone.
A new management team, led by Chairman Yoichiro Okazaki, was reviewing plans that had been reviewed just weeks before...
..."Program managers were protecting their own turf," one source says. "There was nobody coordinating overall product strategy."
That is why Mitsubishi offers three minivans that vary by less than 8 inches in length in Japan. In fact, Mitsubishi was planning to add yet another three-row minivan to its Japan-market lineup...
...In some cases, repeated reviews over the past three years kept yielding the same conclusions, regardless of what managers were in charge. Eckrodt originally planned to shut down Mitsubishi's plant near Adelaide, Australia, by this year, says Osamu Masuko, Mitsubishi managing director in charge of overseas operations. So it made plans to drop the Australia-built Magna, known in the United States as the Diamante. In the end, the car was killed, but not the plant.
http://www.autoweek.com/news.cms?newsId=100609
I still think the automotive part of company will be dead by 2006, unless it's parent company buys it up.
Registered User
Joined: Jun 2000
Posts: 528
From: The land of ice and snow.
Re: Inside Mitsubishi
Does this maybe help explain the ugly a$$, freaky styling of their entire recent new product line? E.g. They recently took a somewhat unremarkable, but inoffensive looking Galant 4 door which always had a hint of the (old, un-Bangle-ized) BMW 5 series about it, and just recently made it a monstrosity of styling.
Registered User
Joined: May 2002
Posts: 5,557
From: Dallas, Texas
Re: Inside Mitsubishi
Everything they make now is ugly. The (several) Eclipse concept cars they have made have all been worse than the current version also. I would like the 3000gt bought back, but if they wanted to put it in the common style of today there would be no huge st. louis arch spoiler and that was my favorite part about the '97-'99 3000gt.
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Joined: Jun 2004
Posts: 112
From: Racine, WI
Re: Inside Mitsubishi
I believe that the American design team is responsible for the crap they've been selling lately.
What was the date on that article? Last I heard they were in for some rough times, but it should work out in the end. They were going to go from 15 platforms down to 7 and focus on the money makers.
What was the date on that article? Last I heard they were in for some rough times, but it should work out in the end. They were going to go from 15 platforms down to 7 and focus on the money makers.
West South Central Moderator
Joined: Oct 2000
Posts: 3,371
From: Kilgore TX 75662
Re: Inside Mitsubishi
Mitsu advertises that they have the best factory warranty on TV. I wonder how people that buy these cars will feel when they have a few years of warranty time available, but the company is bankrupt?
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