I thought the Corvette sold itself?
Originally posted by Mervz
Wow, lots of smart people in this thread.
Wow, lots of smart people in this thread.
As others have said, I think it's more just brand advertising. If they're gonna show off Chevy, make it a Vette, what else do they have to show off?
On that note, I noticed in a Dodge ad recently that they were showing all of the Dodge cars, but they didn't show the Viper. I thought that was interesting.
Originally posted by MunchE
Thank you for your interesting and productive contribution to this forum.
As others have said, I think it's more just brand advertising. If they're gonna show off Chevy, make it a Vette, what else do they have to show off?
On that note, I noticed in a Dodge ad recently that they were showing all of the Dodge cars, but they didn't show the Viper. I thought that was interesting.
Thank you for your interesting and productive contribution to this forum.
As others have said, I think it's more just brand advertising. If they're gonna show off Chevy, make it a Vette, what else do they have to show off?
On that note, I noticed in a Dodge ad recently that they were showing all of the Dodge cars, but they didn't show the Viper. I thought that was interesting.
I'm just sickened by the pure ignorance of some of the comments expressed on this forum.
Re: I thought the Corvette sold itself?
Originally posted by Meccadeth
Why am I seeing more and more Corvette advertisements?
Yesturday I saw a Corvette commercial on TV, with a Corvette driving along in a parade at 5 MPH and the guy in it says "This is SO wrong on so many levels" LoL I gotta laugh outta that one.
I'm seeing more Corvette ads in Magazines too.
My question is WHY?
Why am I seeing more and more Corvette advertisements?
Yesturday I saw a Corvette commercial on TV, with a Corvette driving along in a parade at 5 MPH and the guy in it says "This is SO wrong on so many levels" LoL I gotta laugh outta that one.
I'm seeing more Corvette ads in Magazines too.
My question is WHY?
How many folks remember the discussion at GM a few years ago when they thought about putting the Corvette brand on certain powerplants, in an effort to capitalize on all the goodness of that name? Similar stuff here, but to a lesser degree.
Originally posted by Eric Bryant
How many folks remember the discussion at GM a few years ago when they thought about putting the Corvette brand on certain powerplants, in an effort to capitalize on all the goodness of that name? Similar stuff here, but to a lesser degree.
How many folks remember the discussion at GM a few years ago when they thought about putting the Corvette brand on certain powerplants, in an effort to capitalize on all the goodness of that name? Similar stuff here, but to a lesser degree.

A little extreme and whacky there, but I've always felt Chevrolet had done a poor job of using Corvette as an image car... they should show Corvette more... use that vested interest.
Look how often Dodge shows Viper in their corporate commercials!
Originally posted by Mervz
Oh c'mon. I've added more to this forum than you ever will.
I'm just sickened by the pure ignorance of some of the comments expressed on this forum.
Oh c'mon. I've added more to this forum than you ever will.
I'm just sickened by the pure ignorance of some of the comments expressed on this forum.
If you feel something needs correction, correct it. That would be a contribution. Insulting people is not a contribution, thus making you a troll.
And if it makes you feel better, I'll bow out of the e***** waving contest and let you feel like a big man.
Originally posted by MunchE
Someone's a bit full of themselves. Go back to trying to lord around whatever "inside information" you think you have, and stop trolling.
If you feel something needs correction, correct it. That would be a contribution. Insulting people is not a contribution, thus making you a troll.
And if it makes you feel better, I'll bow out of the e***** waving contest and let you feel like a big man.
Someone's a bit full of themselves. Go back to trying to lord around whatever "inside information" you think you have, and stop trolling.
If you feel something needs correction, correct it. That would be a contribution. Insulting people is not a contribution, thus making you a troll.
And if it makes you feel better, I'll bow out of the e***** waving contest and let you feel like a big man.
I'm just sick and tired of people bashing GM for no reason, and then doing so ignorantly. It's to the point where nothing i could ever write could convince some people on this board, so i don't even try much anymore.
Out of anyone on this board (besides Red and other GM employees), i've most likely driven more of GM's new vehicles than most. I take the time to made educated opinions on what GM is doing, why they do it, and the reason why it is done the way it is done. Most here do not use this logic, and simply spout off why they think GM is wrong in one way or another.
If by chance you make it to this years F-Body bash in September, PLEASE seek me out.
Originally posted by Mervz
I don't need anyone to make me feel like a "big man".
I'm just sick and tired of people bashing GM for no reason, and then doing so ignorantly.
I don't need anyone to make me feel like a "big man".
I'm just sick and tired of people bashing GM for no reason, and then doing so ignorantly.
If you're tired of people bashing GM, maybe give some facts to support you're position, instead of personally attacking everyone for their comments.
Who knows....we might even get an intelligent debate going.
quote:
--------------------------------------------------------------------------------
Originally posted by Mervz
I'm just sick and tired of people bashing GM for no reason, and then doing so ignorantly.
--------------------------------------------------------------------------------
I see where you are coming from Mervz, but there are better ways to get your point across. Yeah, the people on this board are pretty negative, but we need to give them the reasons why not to be this way, rather than insult them. I too have driven every single GM product except Hummer and Saab, and conclude similiar thoughts to your own. But lets distribute these thoughts in a manner that we don't bash another's.
--------------------------------------------------------------------------------
Originally posted by Mervz
I'm just sick and tired of people bashing GM for no reason, and then doing so ignorantly.
--------------------------------------------------------------------------------
I see where you are coming from Mervz, but there are better ways to get your point across. Yeah, the people on this board are pretty negative, but we need to give them the reasons why not to be this way, rather than insult them. I too have driven every single GM product except Hummer and Saab, and conclude similiar thoughts to your own. But lets distribute these thoughts in a manner that we don't bash another's.
Originally posted by Z284ever
Mervz......you've got to admit....you are pretty rude.
If you're tired of people bashing GM, maybe give some facts to support you're position, instead of personally attacking everyone for their comments.
Who knows....we might even get an intelligent debate going.
Mervz......you've got to admit....you are pretty rude.
If you're tired of people bashing GM, maybe give some facts to support you're position, instead of personally attacking everyone for their comments.
Who knows....we might even get an intelligent debate going.
Its not my intent to be rude in the least.
The fact that GM is finally making some kick *** commercials is great. I LOVE the new Grand Prix commercial, and the parade vette commercial made me laugh out loud. It's just perfect.
But, to then ask "why??" and rag on the fact that GM never advertised the Camaro is understandable, but needs reason.
But, in the same way that I act like an idiot not providing facts, so do most who bash GM. I guess we're equal.
Now, people understand. The corvette is an image car. Obviously we all know why Chevy would want to promote the car all it can. But, that leads to "why not the camaro? The camaro would have sold if they would have advertised it... etc.."
Now, I'm trying to think of the best way of presenting this. Anyone who wanted a Camaro, knew what a Camaro was. No-one mistook it for a probe, or a mustang, or a corvette. And, as we all know, the V8 vastly outsold the V6.
But well, that's not the case for Mustang, which obviously got more marketing $$ than Camaro. Why? Was GM nuts??
Not really. 40% of Mustang sales are fleet sales (rental car, company car, etc..) Most of those being to Ford itself (Hertz). Only 40% total of Mustang was V8, with very very few being a Cobra.
Taking a look at marketing demographics, we see more insight to why Chevrolet wouldn't have to market Camaro as much, and why more marketing wouldn't have made a difference.
When polled, a group of Camaro and Mustang owners were asked "If (Camaro/Mustang) wasn't made, which car would you most likely choose next?". You'd think that each would pick the other, correct? Not exactly.
The Camaro group showed a heavy bias to buying a Mustang if the Camaro wasn't around. The Mustang group on the other hand chose smaller cars like probe or Cavalier. Waiiiiit one stinking second. Hold the phone.
"So, you're telling me that Mustang buyers wouldn't buy a Camaro, but Camaro buyers would buy a Mustang??". Well, or so the studies have suggested.
Then you have to think, "Ok, so if there was advertisements, who would it effect??". Well, that's the point. If everyone who wants to buy a Camaro knows about one, then what are you doing other than waste money?
The Camaro was a focused, 4 person sports car. No compromises. Obviously not for everyone. Unlike Mustang, which as we all know, does pretty good as a V6 everyday car, but lacks when it really comes down to true performance all around (I'm talking about GT).
Camaro is a car that, in its latest iteration, didn't appeal to as wide of a group of people as other cars did. So, the only way to make a future car viable is to do one of two things. Either make the car more appealing to a wider audience, or made the platform profitable at lower numbers. the best outcome is a combo of each. Thus is the struggle inside GM right now.
Last edited by Mervz; Jun 10, 2003 at 10:54 AM.
I have a hard time swallowing the "All potential Camaro buyers know about Camaro" reason for not advertising the car...
What about those who didn't know they still made the car? We hear this fairly often.
What about those potential buyers who do not own a Mustang, and wouldn't be involved in that one survey (though I am sure that is but one of many surveys)
What about those who visualize the Camaro as a car that is totally incompitant in the snow? They have no clue about ASR. A feature that even Scott himself said makes Camaro actually BETTER in the snow than some FWD cars!
What about those who see the Camaro as the "Mullet-Mobile"? Without fresh marketing, how are they supposed to push past this image?
What about those who visualize the car as 'unsafe' for whatever reason? GM needs to advertise the top-level frontal crash rating!
I could list a bunch more, but you get the idea.
What about those who didn't know they still made the car? We hear this fairly often.
What about those potential buyers who do not own a Mustang, and wouldn't be involved in that one survey (though I am sure that is but one of many surveys)
What about those who visualize the Camaro as a car that is totally incompitant in the snow? They have no clue about ASR. A feature that even Scott himself said makes Camaro actually BETTER in the snow than some FWD cars!
What about those who see the Camaro as the "Mullet-Mobile"? Without fresh marketing, how are they supposed to push past this image?
What about those who visualize the car as 'unsafe' for whatever reason? GM needs to advertise the top-level frontal crash rating!
I could list a bunch more, but you get the idea.


