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I thought the Corvette sold itself?

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Old Jun 5, 2003 | 02:49 PM
  #1  
Meccadeth's Avatar
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I thought the Corvette sold itself?

Why am I seeing more and more Corvette advertisements?
Yesturday I saw a Corvette commercial on TV, with a Corvette driving along in a parade at 5 MPH and the guy in it says "This is SO wrong on so many levels" LoL I gotta laugh outta that one.
I'm seeing more Corvette ads in Magazines too.
My question is WHY?
Old Jun 5, 2003 | 02:51 PM
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What else does Chevy have to advertise right now that's even remotely exciting to a performance enthusiast?

They already have enough truck commercials...
Old Jun 5, 2003 | 03:04 PM
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why not, im sure it doesn't hurt the sales.
Old Jun 5, 2003 | 03:11 PM
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It's more of a branding issue than straight advertising. That's like asking why Nike bothers to advertise anymore. Nike doesn't even make their products, they contract them out. All they do is sell the Nike name. So, in a sense, GM is promoting more the Corvette namesake and lifestyle and less the actual product.
Old Jun 5, 2003 | 03:28 PM
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Let's see. Chevy is selling every Corvette it makes, yet it's started a new advertising campaign, but Camaro wasn't selling & that's the reason given for not advertising it?

Uh...ok.
Old Jun 5, 2003 | 11:24 PM
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GM puts the Vette on a pedestal and kisses its @$$.
Old Jun 5, 2003 | 11:41 PM
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Bring back the Camaro and hiatus the Corvette!!
Old Jun 5, 2003 | 11:48 PM
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Originally posted by guionM
Let's see. Chevy is selling every Corvette it makes, yet it's started a new advertising campaign, but Camaro wasn't selling & that's the reason given for not advertising it?

Uh...ok.

But of course.
Old Jun 5, 2003 | 11:56 PM
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Originally posted by CamaroBoy96Z28
GM puts the Vette on a pedestal and
cancels all internal competitors.
Old Jun 6, 2003 | 12:01 AM
  #10  
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omg i loved that commercial.
Old Jun 6, 2003 | 12:47 AM
  #11  
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I have proof that GM is braindead.

Do you have proof that GM is not braindead?
Old Jun 6, 2003 | 07:47 AM
  #12  
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Originally posted by CamaroBoy96Z28
GM puts the Vette on a pedestal and kisses its @$$.
That certainly wasn't the case for a very long time... Corvette was almost dead several times over.

If you haven't read it yet, read "All Corvettes Are Red"... some interesting stuff, and a lot tied to Camaro as well.
Old Jun 6, 2003 | 07:58 AM
  #13  
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Originally posted by Darth Xed
That certainly wasn't the case for a very long time... Corvette was almost dead several times over.

If you haven't read it yet, read "All Corvettes Are Red"... some interesting stuff, and a lot tied to Camaro as well.
Especially that section where the GM design studio stopped everything they were doing to add in that nearly flat windshield to the then completed 4th gen Camaro!
Old Jun 6, 2003 | 08:09 AM
  #14  
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Another interesting fact is that even the Vette now has $2000 in rebate, not including the special regional ones, or 0% for 36mo.
Old Jun 6, 2003 | 11:55 AM
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Wow, lots of smart people in this thread.



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