Holden ute bound for US?
Drive.com.au comes through with with this story on this very subject.
Holden ute set to hit the streets in US
By Danny Rose, AAP, 08/02/07
The Holden ute, that bastion of the Australian bush, appears headed for the streets of downtown USA.
Holden's US parent company General Motors (GM) has had a left-hand-drive version of the new VZ ute for more than a year in Detroit, where it has undergone testing.
Holden chairman and managing director Denny Mooney said the ute could be the next Australian-designed, and built, vehicle to be exported to the massive US car market following the all-new VE Commodore.
"They like their trucks in the US," Mr Mooney told reporters in Melbourne.
"I can tell you we've been working on that for over a year (and) the ute would be very, very unique in the US.
"It has a fair likelihood (of happening)."
By Danny Rose, AAP, 08/02/07
The Holden ute, that bastion of the Australian bush, appears headed for the streets of downtown USA.
Holden's US parent company General Motors (GM) has had a left-hand-drive version of the new VZ ute for more than a year in Detroit, where it has undergone testing.
Holden chairman and managing director Denny Mooney said the ute could be the next Australian-designed, and built, vehicle to be exported to the massive US car market following the all-new VE Commodore.
"They like their trucks in the US," Mr Mooney told reporters in Melbourne.
"I can tell you we've been working on that for over a year (and) the ute would be very, very unique in the US.
"It has a fair likelihood (of happening)."
from here. No El Camino due to the naming problems of the monaro as GTO?
Once bitten, twice shy?
CarPoint's scoop regarding the fast-tracking of the new Holden VE Ute (picked up by other websites late this week) was reluctantly confirmed by Holden staff at the Pontiac G8 announcement.
Though they refused to go 'on the record,' senior execs confirmed that the ute needs to go online to help increase plant efficiencies at Elizabeth ahead of the volume increases to accommodate G8 (and other export) production. Currently the plant builds both VE and VZ (ute and wagon) variants, which adds complexity and slows the line.
The nameplate the Ute will head to the USA under is still a closely-guarded secret, however, Holden boss Denny Mooney (inadvertently or otherwise) threw another brand into the ring this week, GMC.
GM's 'commercial' brand in the USA with a line-up made solely of pick-ups, trucks, SUVs and vans, GMC could benefit from the 'sex appeal' of a performance-oriented V8 'sports pick-up.' Plus labelling the VE Ute GMC would also sidestep the need to attach an iconic badge (El Camino) to the Australian-built hauler as would be the case if it was sold as a Chevrolet.
A case or once bitten twice shy? Mooney did say this week that the only mistake GM made with the Pontiac-branded Monaro-based US model was calling it a GTO.
CarPoint's scoop regarding the fast-tracking of the new Holden VE Ute (picked up by other websites late this week) was reluctantly confirmed by Holden staff at the Pontiac G8 announcement.
Though they refused to go 'on the record,' senior execs confirmed that the ute needs to go online to help increase plant efficiencies at Elizabeth ahead of the volume increases to accommodate G8 (and other export) production. Currently the plant builds both VE and VZ (ute and wagon) variants, which adds complexity and slows the line.
The nameplate the Ute will head to the USA under is still a closely-guarded secret, however, Holden boss Denny Mooney (inadvertently or otherwise) threw another brand into the ring this week, GMC.
GM's 'commercial' brand in the USA with a line-up made solely of pick-ups, trucks, SUVs and vans, GMC could benefit from the 'sex appeal' of a performance-oriented V8 'sports pick-up.' Plus labelling the VE Ute GMC would also sidestep the need to attach an iconic badge (El Camino) to the Australian-built hauler as would be the case if it was sold as a Chevrolet.
A case or once bitten twice shy? Mooney did say this week that the only mistake GM made with the Pontiac-branded Monaro-based US model was calling it a GTO.
A new El Camino will probally sell about 10K annually. Typical Ute buyer is a single traditional male, into cars, has a bit of money and tends to see traditional pickup trucks as a bit... "country". Also, even though he admires the fact a Ute has a bed, just like those people here who buy AWD SUVs and never take it off road, he's unlikely to use the bed for anything more than moving things for a family member, a friend, or a girlfriend. Pretty much like the traditional El Camino buyer.
I know it's almost impossible for anyone to understand the purpose and market position of an El Camino after 30 years of Ford Rangers and Chevy S10s and Colorados just the same way that people after just 25 years of FWD think RWD means flaming death and carnage despite the 330 or so of 365 days of the year where streets are clear even in the worse winter. There's no doubt a market out there for a new El Camino.
Btw, you think it's silly to ignore rwd cars for the 35 days of snow per year, but you find it totally appropriate to buy a car that is half truck for the one or two times a year you need to move furniture for a friend. It's called UHaul and it costs $19.99 + 60 cents per mile.
The El Camino would have a limited market, but if it can be profitable I don't see the problem in bringing it over. I think it's carried away to say the car will have a large audience because of its two-pronged appeal. Also consider this is a nameplate with some negative stereotypes and heavy baggage as a "redneck car." IMHO, it would be a niche market consisting of nostalgics, customizers (I'm sure GM would love to gain some rap community cred), and those that do see the value in an odd-looking car that can do double-duty.
Last edited by jrp4uc; Feb 10, 2007 at 09:17 AM.
What was the name of the GMC version of the El Camino?? That article mentioned that by making it a GMC, GM could sidestep the 'old name on a new car' mess. But if I remember right, there was a GMC version, so we'd still have a potential rename party.
Not a huge fan of the Sprint name, and I never was a fan of Caballero, but I could definitely see the Ute being marketed as a sort of "halo" car/truck for GMC
After all, you can't exactly have a Corvette or a Solstice to get people interested in a truck brand...
After all, you can't exactly have a Corvette or a Solstice to get people interested in a truck brand...
Not marketing the Ute as El Camino would be a much larger mistake than calling the Monaro a GTO ever was. An El Camino, by definition, will always look like an El Camino - no GTO syndrome there.
Best answer: The Crewman becomes a GMC and the Ute an El Camino.
Best answer: The Crewman becomes a GMC and the Ute an El Camino.
That is *if* they build a Crewman ute on the VE platform.
you would think that with the high cost they would want to make all those to recoup all that money.........
The on again off again N/A Zeta program forced Holden to cough up all the development costs. So they are ran out of money to roll out all the variants, well atleast in the short term.
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