Did anyone see Toyotas new Tundra commercial?
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Joined: Mar 2004
Posts: 4,306
From: Jersey Shore
They did compare the exterior dimensions of the engines and the transmissions. In all reality, the 6.2 is smaller then Toyota's new 5.7, but makes more power.
GM's new 6L80E is maybe 2 inches longer then the 4L70E, but the 6spd Toyota trans was just huge!! All that wasted room.
This truck is a big threat. Toyota learned from there mistakes, Nissans mistakes, Honda's mistakes, and the Big 3's mistakes and created a competitive pick up truck. Pricing was announced, and its right there with everyone else.
GM's new 6L80E is maybe 2 inches longer then the 4L70E, but the 6spd Toyota trans was just huge!! All that wasted room.
This truck is a big threat. Toyota learned from there mistakes, Nissans mistakes, Honda's mistakes, and the Big 3's mistakes and created a competitive pick up truck. Pricing was announced, and its right there with everyone else.
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Joined: Jun 2001
Posts: 4,600
From: Pewee Valley, KY
Some facts I looked up for those trashing the commercial, and this is for half ton trucks. Oh and these are the claims I can remember from the commercials.
Auto Tran
GM: 4 Speed
Toyota: 6 Speed
Sierra Denali: 6 Speed
Best Output
GM: 367 Hp / 375 Ft*lb
Toyota: 381 Hp / 401 Ft*lb
Sierra Denali: 400 Hp / 417 Ft*lb
Brake Dia
GM: 11.8 in
Toyota: 13.9 in
Sierra Denali:
Ring Gear
GM: 9.5" (Not sure on this one)
Toyota: 10.5" (for the 5.7L)
So before you start ripping on the Tundra too much, these are simple facts.
Couldn't find swept data for both brakes, so dia is what you get. For those who say braking doesn't matter in trucks must be one of those wimps that never tows anything with their truck. Power output matters in everything. Say what you want about the 4 or 6 speed, but personally I'd rather have the wide range of a 6 speed (all else held equal). And I don't think I need to express the importance of a strong rear-end to anyone that has a 10 bolt in their f-body.
Auto Tran
GM: 4 Speed
Toyota: 6 Speed
Sierra Denali: 6 Speed
Best Output
GM: 367 Hp / 375 Ft*lb
Toyota: 381 Hp / 401 Ft*lb
Sierra Denali: 400 Hp / 417 Ft*lb
Brake Dia
GM: 11.8 in
Toyota: 13.9 in
Sierra Denali:
Ring Gear
GM: 9.5" (Not sure on this one)
Toyota: 10.5" (for the 5.7L)
So before you start ripping on the Tundra too much, these are simple facts.
Couldn't find swept data for both brakes, so dia is what you get. For those who say braking doesn't matter in trucks must be one of those wimps that never tows anything with their truck. Power output matters in everything. Say what you want about the 4 or 6 speed, but personally I'd rather have the wide range of a 6 speed (all else held equal). And I don't think I need to express the importance of a strong rear-end to anyone that has a 10 bolt in their f-body.
Also this was posted on C&G:
ENGINE BODY STYLE TRANSMISSION MSRP
4x2 TUNDRA
V6 Reg Cab 5ECT $22,290
V6 Reg Cab LB 5ECT $22,620
V8 4.7 Reg Cab 5ECT $23,430
V8 5.7 Reg Cab 6ECT $24,380
V8 4.7 Reg Cab LB 5ECT $23,760
V8 5.7 Reg Cab LB 6ECT $24,710
SR5 V6 Double Cab 5ECT $26,105
SR5 V8 4.7 Double Cab 5ECT $26,850
SR5 V8 5.7 Double Cab 6ECT $28,110
SR5 V8 4.7 Double Cab LB 5ECT $27,180
SR5 V8 5.7 Double Cab LB 6ECT $28,440
LTD V8 4.7 Double Cab 5ECT $34,240
LTD V8 5.7 Double Cab 6ECT $35,490
SR5 V8 4.7 CrewMax 5ECT $29,675
SR5 V8 5.7 CrewMax 6ECT $30,935
ENGINE BODY STYLE TRANSMISSION MSRP
LTD V8 4.7 CrewMax 5ECT $37,540
LTD V8 5.7 CrewMax 6ECT $38,790
4x4 TUNDRA
V8 4.7 Reg Cab 5ECT $26,480
V8 5.7 Reg Cab 6ECT $27,440
V8 4.7 Reg Cab LB 5ECT $26,810
V8 5.7 Reg Cab LB 6ECT $27,770
SR5 V8 4.7 Double Cab 5ECT $29,900
SR5 V8 5.7 Double Cab 6ECT $31,160
SR5 V8 4.7 Double Cab LB 5ECT $30,230
SR5 V8 5.7 Double Cab LB 6ECT $31,490
LTD V8 4.7L Double Cab 5ECT $37,290
LTD V8 5.7L Double Cab 6ECT $38,550
SR5 V8 4.7L CrewMax 5ECT $32,725
SR5 V8 5.7L CrewMax 6ECT $33,985
LTD V8 4.7L CrewMax 5ECT $40,590
LTD V8 5.7L CrewMax 6ECT $41,850
[Source: Toyota Motor Sales]
http://www.cheersandgears.com/forums...opic=15044&hl=
Last edited by 91_z28_4me; Jan 25, 2007 at 06:35 AM.
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Joined: Feb 2002
Posts: 2,428
I saw them, but didn't have the volume up very high. From what I could hear, it sounded like the stupid voice-over said something like, "In the past, this is what a half ton truck front brake rotor looked like. We knew you wanted something bigger."
Point being, they don't call out a specific model or year. They could have held up a rotor from a 1988 Dodge Ram for all we know. Or even an old T100 or previous gen Tundra.
GM did a similar ad (in print, IIRC) with the Allison Transmission input shaft, except they actually called out by name and showed an input shaft from the Dodge automatic behind the Cummins and the Ford automatic behind the Powerstroke.
The fact that Toyota didn't call out a specific model makes it look like they are IMPLYING that their new truck stuff is "bigger" than the competition, but it could just be bigger than trucks from a while back... Or, maybe they did mention specific trucks and I just didn't hear them. But it sure didn't show up as text in the ad (like having the words "Ford F150 front brake rotor" on one side and "2007 Toyota Tundra front brake rotor" on the other). Which, IMO, is a little misleading, but I expect nothing less from the likes of Toyota.
Point being, they don't call out a specific model or year. They could have held up a rotor from a 1988 Dodge Ram for all we know. Or even an old T100 or previous gen Tundra.
GM did a similar ad (in print, IIRC) with the Allison Transmission input shaft, except they actually called out by name and showed an input shaft from the Dodge automatic behind the Cummins and the Ford automatic behind the Powerstroke.
The fact that Toyota didn't call out a specific model makes it look like they are IMPLYING that their new truck stuff is "bigger" than the competition, but it could just be bigger than trucks from a while back... Or, maybe they did mention specific trucks and I just didn't hear them. But it sure didn't show up as text in the ad (like having the words "Ford F150 front brake rotor" on one side and "2007 Toyota Tundra front brake rotor" on the other). Which, IMO, is a little misleading, but I expect nothing less from the likes of Toyota.
Alot of you guys are trying to nit-pic and break this commercial down. None of the points they made mean too much to an engineer. You can have smaller brakes stopping faster, a smaller tow hitch towing more, and and smaller ring gear pulling more. It is all advertising. I think we are forgetting that.
Last edited by number77; Jan 25, 2007 at 06:58 AM.
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Posts: 323
From: SK, Canada
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Posts: 662
From: albany, ny
Alot of you guys are trying to nit-pic and break this commercial down. None of the points they made mean too much to an engineer. You can have smaller brakes stopping faster, a smaller tow hitch towing more, and and smaller ring gear pulling more. It is all advertising. I think we are forgetting that.
i personally will only buy american vehicals so no matter what toyota advertises i dont care, but i wont bash on any one that choses to buy imports.
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Joined: Apr 2004
Posts: 1,610
From: Holland, NY
Alot of you guys are trying to nit-pic and break this commercial down. None of the points they made mean too much to an engineer. You can have smaller brakes stopping faster, a smaller tow hitch towing more, and and smaller ring gear pulling more. It is all advertising. I think we are forgetting that.
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Joined: Mar 2002
Posts: 77
From: Denver, CO
Yeah, I kinda left the Denali out, for the reasons that you stated (limited model and most likely priced higher than Tundra). But it does show that GM has the goods to made the Silverado and Sierra exceeded the specs of the Tundra. I guess either they don’t have the capacity to make these options available for all models at this time, or want to give the Denali something special. Also, I should have noted that the 6 speed in the Tundra only comes with the 5.7L. And in reality the Ram SRT-10 is totally tops in power output. 
And to address another issue raised, while bigger doesn’t always mean better, in general, yes it does. It’s kinda like the idea that there’s no replacement for displacement. You could make smaller brakes better by using exotic materials, etc, but it general, it’s easier and often more cost effective just to make them bigger. All things held equal, making something bigger almost always makes it stronger, tougher, etc.
In the end, this is just benchmark racing, but that is what most people do when they’re looking for a new car. Personally, I really don’t care what Toyota does with the Tundra, I’m not going to buy one. My dad worked for GM for 41 years, I think he’d kill me if I bought anything that wasn’t domestic, unless I ever get rich enough to a certain Italian. Yes, I am scared of a 61 year-old man and not ashamed of it. I guess my point in replying to this thread was it’s all true, and I even tried to compare it as much as possible to the brand new Silverado.
And to address another issue raised, while bigger doesn’t always mean better, in general, yes it does. It’s kinda like the idea that there’s no replacement for displacement. You could make smaller brakes better by using exotic materials, etc, but it general, it’s easier and often more cost effective just to make them bigger. All things held equal, making something bigger almost always makes it stronger, tougher, etc.
In the end, this is just benchmark racing, but that is what most people do when they’re looking for a new car. Personally, I really don’t care what Toyota does with the Tundra, I’m not going to buy one. My dad worked for GM for 41 years, I think he’d kill me if I bought anything that wasn’t domestic, unless I ever get rich enough to a certain Italian. Yes, I am scared of a 61 year-old man and not ashamed of it. I guess my point in replying to this thread was it’s all true, and I even tried to compare it as much as possible to the brand new Silverado.
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From: Kilgore TX 75662
As a die-hard Chevy guy and Silverado driver, I am interested in the Tundra. there's a 99% chance that I won't get one, but I want to see them in person and see how they behave from behind the wheel.
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Joined: Dec 2000
Posts: 323
From: SK, Canada
They're doing a good job of setting up the chess pieces.
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Joined: Dec 2000
Posts: 323
From: SK, Canada
What scenery? The commercials were focused entirely on comparing toyotas parts with domestic parts.
Commercial 1-they show a GM engine, then they show a toyota engine
Commercial 2- they show a 4 Speed tranny, they show a toyota 6 speed
Commercial 3- They show a ring & pinion, then a toyota ring & pinion.
The whole "Our product is bigger and better than theirs" (aka us vs. them) theme of the commercials supercedes any "american industrial" background scenery.
Commercial 1-they show a GM engine, then they show a toyota engine
Commercial 2- they show a 4 Speed tranny, they show a toyota 6 speed
Commercial 3- They show a ring & pinion, then a toyota ring & pinion.
The whole "Our product is bigger and better than theirs" (aka us vs. them) theme of the commercials supercedes any "american industrial" background scenery.
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