A bit of Lincoln news
A bit of Lincoln news
Don't know how many Lincoln fans are here at the site, but here is the first hint that the Mark will be back as well as a Continental replacement (smaller version of the LS?).
from www.thecarconnection.com :
"LINCOLN CUTS? DEFINE CUTS
Have the investment plans for Lincoln been sharply curtailed? It depends on what plans you’re talking about. Ford has clearly curtailed the aggressive and extremely costly product program proposed by former PAG chief Wolfgang Reitzle. But that was never a formal, approved plan, cautioned Ford President Nick Scheele in response to a question from TheCarConnection. Reitzle’s proposal “would never have been capable of delivering business results,” he said. “We sent it back and said ‘Give us a plant that will deliver the results,’ and that’s what we’ve got.”
Scheele declined to discuss the size of the investment Ford plans to make in its troubled brand, though sources say it is significantly less than the $4.5 billion General Motors has announced it will pump into the Cadillac brand. Nonetheless, there should be a number of new Lincoln products coming in the not-too-distant future. Eventually, Scheele said, the American luxury brand will feature a Town Car, a Navigator, the smaller Aviator SUV, an updated LS sedan, and replacements for both the Continental and Mark lines. “A convertible would be nice,” and there could be room, Scheele hinted, for “another vehicle somewhere.”
from www.thecarconnection.com :
"LINCOLN CUTS? DEFINE CUTS
Have the investment plans for Lincoln been sharply curtailed? It depends on what plans you’re talking about. Ford has clearly curtailed the aggressive and extremely costly product program proposed by former PAG chief Wolfgang Reitzle. But that was never a formal, approved plan, cautioned Ford President Nick Scheele in response to a question from TheCarConnection. Reitzle’s proposal “would never have been capable of delivering business results,” he said. “We sent it back and said ‘Give us a plant that will deliver the results,’ and that’s what we’ve got.”
Scheele declined to discuss the size of the investment Ford plans to make in its troubled brand, though sources say it is significantly less than the $4.5 billion General Motors has announced it will pump into the Cadillac brand. Nonetheless, there should be a number of new Lincoln products coming in the not-too-distant future. Eventually, Scheele said, the American luxury brand will feature a Town Car, a Navigator, the smaller Aviator SUV, an updated LS sedan, and replacements for both the Continental and Mark lines. “A convertible would be nice,” and there could be room, Scheele hinted, for “another vehicle somewhere.”
Dang, well its about time. Lincoln except for the LS doesn't have much to thrill in their lineup. Good competition for the rest of the luxury world. The collective efforts of Ford and GM might take back a lot of the import market share that has been lost since the 70's.
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