The fact that this hasn't leaked yet - the meaning of "230" tells me one thing and one thing only:

Lutz is doing a FANTASTIC job.

 

It's how much Lutz weighs!

 

It reminds me of the same buzz being created for successful companies like Apple, Microsoft and Sony (PS3) etc...

That's one way to reach out to the Gen Ys and younger.

 

I've always thought this type of campaign is rather lame and unoriginal. It's been done hundreds of times, and might have been fresh back in, oh, 1965, but now, just seems tired and uninspired. Like maybe something a freshman marketing class might come up with for its final project. It'll especially look bad when the "surprise" is something mundane like the Volt's mileage or cost to recharge.

 

I hope it is for something people can actually buy.

 

Hhhhmmmmm....IF they can sell say 20k+ Volts at 230 mpg....just think of the CAFE average boost they'll get.....might not be such a dumb idea to build this car afterall....

 

To quote the great Winston Wolf: "Lets not start ******* each other's ***** just yet."

Centering a marketing campaign on a certain spec number of a car is good. Especially if the the number is class-leading and really puts the car over the top.

But the means of which they're doing it is a little cliche'. Let's wait and see what they say today.

 

Well played.

 

Number of people involved in creating the new ad campaign?

 

Nice!

 

Volt in 230 days? It has to be something big like this with as much effort and $ they are putting into it.

They did just say they were bumping up a few vehicles. Volt b4 summer would be a good idea IMO. Not sure that it is possible though.

 

Maybe they are going to have a very limited run of 230 cars for the first year?

 

230mpg city Take that Prius

 

 

So remind me again why some of you guys are worried about 35mpg CAFE in 2020