GM to keep Camaro buzz going....and a new book....
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GM to keep Camaro buzz going....and a new book....
http://www.autoweek.com/apps/pbcs.dl...02/1024/EVENTS
Keep Camaro Buzz Alive
Can GM keep the public's interest in this car for two more years?
By RICK KRANZ | AUTOMOTIVE NEWS
AutoWeek | Published 01/18/07, 2:46 pm et
DETROIT - While sales of the Camaro are at least two years away, Chevrolet kicks off a two-year campaign this spring to generate buzz for the car.
The campaign includes a primary role for the Camaro in an upcoming movie, tie-ins with Major League Baseball, music videos, fashion shows and movie stars, a Web site that will include the words Camaro Nation, and a long list of other activities.
Said General Manager Ed Peper: "We are going to have loads of things going on. My ultimate goal would be to get at least three months' or more worth of orders before we get to build the first one."
Orders will be accepted once prices are announced, sometime near the production of the first model.
Other tie-ins are planned with the Grammy Awards, Country Music Awards and the New Year's Eve celebration Chevrolet sponsors on network TV.
"There is an enormous amount of things that we will try to do in the next two years to keep the buzz going," said Peper.
The Camaro coupe goes on sale in early 2009, followed several months later by the convertible.
A hardcover book that chronicles the car's development will be released when the Camaro goes on sale.
Peper said the new Camaro has a featured role in the science-fiction thriller Transformers, which opens July 4.
Steven Spielberg is the film's executive producer.
"That will be a huge deal for us," Peper said.
"We are going to get a lot of play off that this summer into the early fall."
Keep Camaro Buzz Alive
Can GM keep the public's interest in this car for two more years?
By RICK KRANZ | AUTOMOTIVE NEWS
AutoWeek | Published 01/18/07, 2:46 pm et
DETROIT - While sales of the Camaro are at least two years away, Chevrolet kicks off a two-year campaign this spring to generate buzz for the car.
The campaign includes a primary role for the Camaro in an upcoming movie, tie-ins with Major League Baseball, music videos, fashion shows and movie stars, a Web site that will include the words Camaro Nation, and a long list of other activities.
Said General Manager Ed Peper: "We are going to have loads of things going on. My ultimate goal would be to get at least three months' or more worth of orders before we get to build the first one."
Orders will be accepted once prices are announced, sometime near the production of the first model.
Other tie-ins are planned with the Grammy Awards, Country Music Awards and the New Year's Eve celebration Chevrolet sponsors on network TV.
"There is an enormous amount of things that we will try to do in the next two years to keep the buzz going," said Peper.
The Camaro coupe goes on sale in early 2009, followed several months later by the convertible.
A hardcover book that chronicles the car's development will be released when the Camaro goes on sale.
Peper said the new Camaro has a featured role in the science-fiction thriller Transformers, which opens July 4.
Steven Spielberg is the film's executive producer.
"That will be a huge deal for us," Peper said.
"We are going to get a lot of play off that this summer into the early fall."
Wonder who's writing/consulting on it?
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Joined: Jul 1999
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From: Stafford, Va
http://www.autoweek.com/apps/pbcs.dl...02/1024/EVENTS
"That will be a huge deal for us," Peper said.
"We are going to get a lot of play off that this summer into the early fall."
"That will be a huge deal for us," Peper said.
"We are going to get a lot of play off that this summer into the early fall."
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Joined: Oct 2006
Posts: 336
From: Indianapolis
I think I agree. GM has a difficult situation to face in trying to maintain interest, but not over doing it to a point that it is no longer fresh. I think if they are not careful they can easily create a situation where, like you said, people just get tired of hearing about a car that they can not even buy. Then, when the car is available people are over exposed to it to the point that they feel like it has been out alreay for the past 2 years becasue of all the exposure. Hopefully this doesn't happen, but we will see. Honestly, i think they should have either released it a year earlier (not possible) or held off on announcing its return a year later. A three year time gap is an awfull lot.
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Posts: 188
Especially if the Challenger beats it to market.
Also, I don't see too many people putting money down on a car they have no idea what the final product will be (especially the interior design/details). Well, not three months worth anyway. So, this begs the question -- when will we see the production version?
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Joined: Feb 1999
Posts: 2,947
From: Springfield,OH. U.S.A.
I really think people will get a little tired of the car if they try to keep the hipe up too long like this...It needs to come sooner if possible. Two years of "Sponsored by the upcomming Chevy Camaro" is going to get old.
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Joined: Oct 2006
Posts: 336
From: Indianapolis
+1.
Especially if the Challenger beats it to market.
Also, I don't see too many people putting money down on a car they have no idea what the final product will be (especially the interior design/details). Well, not three months worth anyway. So, this begs the question -- when will we see the production version?
Especially if the Challenger beats it to market.
Also, I don't see too many people putting money down on a car they have no idea what the final product will be (especially the interior design/details). Well, not three months worth anyway. So, this begs the question -- when will we see the production version?
Assuming they are still shooting for a late '08 arrival, then you can pretty much guarantee that they will have the production version unveiled at the '08 NAIAS. People will then have 6+ months to decide if they like the production version.
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Joined: Sep 2002
Posts: 9,705
From: Oakland, California
It may be over-exposure for the enthusiasts who have been talking about the new Camaro for a while now. This last Christmas my brother and his wife were asking me, "have you seen the new Camaro? Its really cool and looks like your old one". They couldn't believe that I had known about if for over a year.
There are a lot of people out there that still don't know GM stopped building Camaros in 2001. Actually of those folks its probably a 50/50 split that some thought Camaro was killed off before that, and some that thought they were still being built.
I guarrantee, sometime 6-12 months from now, someone will approach me and say, "did you see the new Camaro" in reference to the silver concept. That's why I don't think they won't do any serious harm with over-exposing it. There will be a few that say, "just build the damn thing already", but for the most part, I get more excited each and every day.
There are a lot of people out there that still don't know GM stopped building Camaros in 2001. Actually of those folks its probably a 50/50 split that some thought Camaro was killed off before that, and some that thought they were still being built.
I guarrantee, sometime 6-12 months from now, someone will approach me and say, "did you see the new Camaro" in reference to the silver concept. That's why I don't think they won't do any serious harm with over-exposing it. There will be a few that say, "just build the damn thing already", but for the most part, I get more excited each and every day.
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Joined: Oct 2006
Posts: 336
From: Indianapolis
That is a very valid point. I think that the few of us who have been drooling over this car for over a year now have a very skewed perception of how the rest of the public sees the new camaro. I know that i personally forget that sometimes.
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From: Oshawa - Home of the 5th-gen
The campaign includes a primary role for the Camaro in an upcoming movie, tie-ins with Major League Baseball, music videos, fashion shows and movie stars, a Web site that will include the words Camaro Nation, and a long list of other activities.
I wonder what became of that? (or what's to "become" of that?? 
)
A hardcover book that chronicles the car's development will be released when the Camaro goes on sale.
Peper said the new Camaro has a featured role in the science-fiction thriller Transformers, which opens July 4.
Steven Spielberg is the film's executive producer.
Steven Spielberg is the film's executive producer.
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Joined: Jul 2004
Posts: 253
Even being a Mustang fan,
I wish the Camaro success...
And I too worry about overexposure.
3 years from first concept to purchase on a car like this could be too long.
I honestly think they should have shown the coupe/vert this year together...
08 autoshow ..the production... and early 09 sales.
The issue could be that if infact the car IS so close to production, than really the concept... isn't much of a concept. And we'll have seen it 3 years prior to production.
It'll leave nothing to the imagination other than 'oh they threw in a handle there...' or 'so the exhaust tips are a bit different'
Obviously to the faithful like you guys that are determined to buy one, sure... it won't matter. The tension is gone, you know the car is coming back, you know its going to be awsome and competitive.
The hard part..really is over.
Fear of the unknown has turned into relief... which in turn is now...anticipation.
To 'Average Joe' that could be a potential buyer, who doesn't surf the internet or know how to find info... 3 years is a LONG time, especially when there is at least one competing product.
I think in their advertising, they need to give firm dates (or at least model years) ...and stress it.
You don't want the car to be the image of 'vapourware/uncertainty' in the publics view. (don't undereastimate the stupidy of the human race)
I wish the Camaro success...
And I too worry about overexposure.
3 years from first concept to purchase on a car like this could be too long.
I honestly think they should have shown the coupe/vert this year together...
08 autoshow ..the production... and early 09 sales.
The issue could be that if infact the car IS so close to production, than really the concept... isn't much of a concept. And we'll have seen it 3 years prior to production.
It'll leave nothing to the imagination other than 'oh they threw in a handle there...' or 'so the exhaust tips are a bit different'
Obviously to the faithful like you guys that are determined to buy one, sure... it won't matter. The tension is gone, you know the car is coming back, you know its going to be awsome and competitive.
The hard part..really is over.
Fear of the unknown has turned into relief... which in turn is now...anticipation.
To 'Average Joe' that could be a potential buyer, who doesn't surf the internet or know how to find info... 3 years is a LONG time, especially when there is at least one competing product.
I think in their advertising, they need to give firm dates (or at least model years) ...and stress it.
You don't want the car to be the image of 'vapourware/uncertainty' in the publics view. (don't undereastimate the stupidy of the human race)
Registered User
Joined: Jul 1999
Posts: 455
From: Stafford, Va
It may be over-exposure for the enthusiasts who have been talking about the new Camaro for a while now. This last Christmas my brother and his wife were asking me, "have you seen the new Camaro? Its really cool and looks like your old one". They couldn't believe that I had known about if for over a year.
There are a lot of people out there that still don't know GM stopped building Camaros in 2001. Actually of those folks its probably a 50/50 split that some thought Camaro was killed off before that, and some that thought they were still being built.
I guarrantee, sometime 6-12 months from now, someone will approach me and say, "did you see the new Camaro" in reference to the silver concept. That's why I don't think they won't do any serious harm with over-exposing it. There will be a few that say, "just build the damn thing already", but for the most part, I get more excited each and every day.
There are a lot of people out there that still don't know GM stopped building Camaros in 2001. Actually of those folks its probably a 50/50 split that some thought Camaro was killed off before that, and some that thought they were still being built.
I guarrantee, sometime 6-12 months from now, someone will approach me and say, "did you see the new Camaro" in reference to the silver concept. That's why I don't think they won't do any serious harm with over-exposing it. There will be a few that say, "just build the damn thing already", but for the most part, I get more excited each and every day.