guionM
08-17-2004, 12:30 PM
How bad is Mitsi behind the scenes? Here's a good idea:
...Several products under development have been reviewed, revised, canceled, reconsidered or in some cases reinstated. So the pipeline is almost empty, just when Mitsubishi desperately needs to boost sales and revenues...
...But some key Mitsubishi products have been held hostage to the management turmoil. The company hasn't figured out what to do with the Montero, for example, and U.S. Mitsubishi dealers may miss out on a replacement for the full-sized SUV...
...Thus, within a three-week span, Mitsubishi's future designs went from approved to rejected and redrawn to re-approved...
...Then on April 23, the DaimlerChrysler supervisory board voted not to pour any more money into Mitsubishi. Suddenly, Renschler and his team were gone, and so was Rolf Eckrodt, the DaimlerChrysler executive who had been CEO of Mitsubishi. Eckrodt's lieutenants left soon after. Boulay has also gone.
A new management team, led by Chairman Yoichiro Okazaki, was reviewing plans that had been reviewed just weeks before...
..."Program managers were protecting their own turf," one source says. "There was nobody coordinating overall product strategy."
That is why Mitsubishi offers three minivans that vary by less than 8 inches in length in Japan. In fact, Mitsubishi was planning to add yet another three-row minivan to its Japan-market lineup...
...In some cases, repeated reviews over the past three years kept yielding the same conclusions, regardless of what managers were in charge. Eckrodt originally planned to shut down Mitsubishi's plant near Adelaide, Australia, by this year, says Osamu Masuko, Mitsubishi managing director in charge of overseas operations. So it made plans to drop the Australia-built Magna, known in the United States as the Diamante. In the end, the car was killed, but not the plant.
The whole article:
http://www.autoweek.com/news.cms?newsId=100609
I still think the automotive part of company will be dead by 2006, unless it's parent company buys it up.
...Several products under development have been reviewed, revised, canceled, reconsidered or in some cases reinstated. So the pipeline is almost empty, just when Mitsubishi desperately needs to boost sales and revenues...
...But some key Mitsubishi products have been held hostage to the management turmoil. The company hasn't figured out what to do with the Montero, for example, and U.S. Mitsubishi dealers may miss out on a replacement for the full-sized SUV...
...Thus, within a three-week span, Mitsubishi's future designs went from approved to rejected and redrawn to re-approved...
...Then on April 23, the DaimlerChrysler supervisory board voted not to pour any more money into Mitsubishi. Suddenly, Renschler and his team were gone, and so was Rolf Eckrodt, the DaimlerChrysler executive who had been CEO of Mitsubishi. Eckrodt's lieutenants left soon after. Boulay has also gone.
A new management team, led by Chairman Yoichiro Okazaki, was reviewing plans that had been reviewed just weeks before...
..."Program managers were protecting their own turf," one source says. "There was nobody coordinating overall product strategy."
That is why Mitsubishi offers three minivans that vary by less than 8 inches in length in Japan. In fact, Mitsubishi was planning to add yet another three-row minivan to its Japan-market lineup...
...In some cases, repeated reviews over the past three years kept yielding the same conclusions, regardless of what managers were in charge. Eckrodt originally planned to shut down Mitsubishi's plant near Adelaide, Australia, by this year, says Osamu Masuko, Mitsubishi managing director in charge of overseas operations. So it made plans to drop the Australia-built Magna, known in the United States as the Diamante. In the end, the car was killed, but not the plant.
The whole article:
http://www.autoweek.com/news.cms?newsId=100609
I still think the automotive part of company will be dead by 2006, unless it's parent company buys it up.