Who, again, is the true #1 luxury brand in the USA?
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Joined: Jul 1999
Posts: 2,072
From: Lilburn, GA, USA
Originally posted by guess who
With as many products Caddy has in its line up I would think they would be number one...................................No need for rocket science here.
With as many products Caddy has in its line up I would think they would be number one...................................No need for rocket science here.
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Joined: Sep 1998
Posts: 4,320
From: Memphis
This is a good example of how bias and stats combined can mess up the facts.
If they really want to get down to stats I think they should just add up their total new vehicle sales income (not profit, but total income) and see who has the highest total. That to me would be more telling than any of the obscure/halfway stats they pulled into that article.
I have no idea which brand would come out ahead, matter o' fact I don't care actually. I think it's already impressive enough that Lexus is the #1 selling luxury brand (or according to this article at least very close to it depending on which stats you like to focus on), when they have only been on the US market for 13 years.
Another thing to think about when playing this stats game... I know Lexus sells more cars in the US than anyone else, and yes they sell the IS300 which starts at $29,980 which is soooo much cheaper than the CTS' $30,695 base price...
But let us also consider that realistically if you walked into both dealerships, you could get the CTS for much cheaper. Because, you see, Cadillac loves to put huge prices on the stickers, but then offer massive factory rebates and dealer discounts (I see Caddy's more expensive cars advertised in the paper almost every day with $8000-10000 off the sticker price listed!). Whereas with Lexus the price you see on the sticker is pretty much what you should expect to pay. You might get a grand or two off if the dealer is feeling generous.
Anyhow... like I said. I feel even if Lexus is truely only #2, it's still impressive as hell because 13 years ago they didn't even exist, period. But I think the only way the really determine this stat is to add up total income from new vehicle sales in the last year. Does anyone have this stat?
If they really want to get down to stats I think they should just add up their total new vehicle sales income (not profit, but total income) and see who has the highest total. That to me would be more telling than any of the obscure/halfway stats they pulled into that article.
I have no idea which brand would come out ahead, matter o' fact I don't care actually. I think it's already impressive enough that Lexus is the #1 selling luxury brand (or according to this article at least very close to it depending on which stats you like to focus on), when they have only been on the US market for 13 years.
Another thing to think about when playing this stats game... I know Lexus sells more cars in the US than anyone else, and yes they sell the IS300 which starts at $29,980 which is soooo much cheaper than the CTS' $30,695 base price...
But let us also consider that realistically if you walked into both dealerships, you could get the CTS for much cheaper. Because, you see, Cadillac loves to put huge prices on the stickers, but then offer massive factory rebates and dealer discounts (I see Caddy's more expensive cars advertised in the paper almost every day with $8000-10000 off the sticker price listed!). Whereas with Lexus the price you see on the sticker is pretty much what you should expect to pay. You might get a grand or two off if the dealer is feeling generous.
Anyhow... like I said. I feel even if Lexus is truely only #2, it's still impressive as hell because 13 years ago they didn't even exist, period. But I think the only way the really determine this stat is to add up total income from new vehicle sales in the last year. Does anyone have this stat?
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Registered User
Joined: Dec 2000
Posts: 8,504
From: Ohio
Originally posted by Threxx
But let us also consider that realistically if you walked into both dealerships, you could get the CTS for much cheaper. Because, you see, Cadillac loves to put huge prices on the stickers, but then offer massive factory rebates and dealer discounts (I see Caddy's more expensive cars advertised in the paper almost every day with $8000-10000 off the sticker price listed!). Whereas with Lexus the price you see on the sticker is pretty much what you should expect to pay. You might get a grand or two off if the dealer is feeling generous.
But let us also consider that realistically if you walked into both dealerships, you could get the CTS for much cheaper. Because, you see, Cadillac loves to put huge prices on the stickers, but then offer massive factory rebates and dealer discounts (I see Caddy's more expensive cars advertised in the paper almost every day with $8000-10000 off the sticker price listed!). Whereas with Lexus the price you see on the sticker is pretty much what you should expect to pay. You might get a grand or two off if the dealer is feeling generous.
I believe the biggest rebate that's been on it is $1500.
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Joined: Mar 2001
Posts: 13,713
From: The Golden State
Originally posted by Threxx
...But let us also consider that realistically if you walked into both dealerships, you could get the CTS for much cheaper. Because, you see, Cadillac loves to put huge prices on the stickers, but then offer massive factory rebates and dealer discounts (I see Caddy's more expensive cars advertised in the paper almost every day with $8000-10000 off the sticker price listed!). Whereas with Lexus the price you see on the sticker is pretty much what you should expect to pay. You might get a grand or two off if the dealer is feeling generous.
...But let us also consider that realistically if you walked into both dealerships, you could get the CTS for much cheaper. Because, you see, Cadillac loves to put huge prices on the stickers, but then offer massive factory rebates and dealer discounts (I see Caddy's more expensive cars advertised in the paper almost every day with $8000-10000 off the sticker price listed!). Whereas with Lexus the price you see on the sticker is pretty much what you should expect to pay. You might get a grand or two off if the dealer is feeling generous.
All car dealers pay the same price for the same car, which is thousands less than what the dealers in turn sell to the public. GM is offering rebates to keep the cars moving. If a car is selling very very well (which the CTS is), dealers stick on markups or "dealer installed options" on top of the manufacturers suggested retail price, and then give you that rebate, effectively taking it from you while you think you just got a great deal.
No one is getting a $8000-10,000 rebate on a Cadillac nowadays, and you're really mistaken if you think you are going to get one from the dealer for less than what he paid for it.
Finally, if anyone is putting hugh prices on them (beyond what Cadillac is suggesting) it's dealers.
Last edited by guionM; Oct 10, 2003 at 02:49 PM.
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