http://www.autoblog.com/2008/12/31/c...-thank-you-ads

 

I see Fox "news" (the source of the "story") is at it again.

Whenever anyone lifts a story from Fox News, it should be mandatory they include a Sourcewatch.org link. Last week it was a UAW resort issue that was brought up by an anti-labor lawyer that represented the "source" for that story. Today, a Newt Gingrigh headed organization made hay via Fox that Chrysler spent money to than the American people for the loan.

Purpose of the organization is to advocate drilling for offshore oil as a way for ending our dependence on foreign oil..... by the way, this organization is also backed by oil industries.

In short, there is no real reason or intrest in this organization being interested in how Chrysler spends it's money.

Unless one considers that Newt's Georgia (which like senator Shelby's Tennesee) is actively attracting foreign automakers to locate in his state.

The amount of money Chrysler spent in those ads may send the wrong message to detractors, but realistically, it's mere cents on everything they sell this year.

They got 4 Billion dollars. 250-300K on ads isn't going to make a puddle of difference. A mid-level auto executive probabally makes more than that annually.

You certainly can't do anything automotive with that, so it's obvious they are trying to drum up opposition to keep the industry from getting the rest of their loans.

 

So many things wrong with this post I am not sure where to begin. I am glad you dont do my budget. Its only $250,000 of tax payer money so who cares, just a drop in the bucket. Guess what? All these drops in the bucket have been overflowing for a long time now. I am betting the flights on their private jets to Washington were alot cheaper than these dumb adds.
I also like how you decide to just hammer the messenger, even though what they said was totally true. Who cares who reports it, as long as the facts are true.
And why in the hell is Chrysler getting any money in the first place. The should have never received a dime from the tax payer, loan or not. Cerbius has plenty of money and they should be doing the bailout, not the taxpayer.
I would suggest you put your political views aside and do whats best for the American taxpayer, and bailing out Chrysler is not. GM on the other hand is a totally different story.

 

Best idea? Prbly not. As bad as people are making it? Prbly not either.

Think of it as an advertisement they would have made anyways. It gets the brand out, and unless faulty logic is used, it has a good chance of getting people into the show room as well.

 

Just more anti-Detroit propaganda from the media...

No surprise there.

 

Huh. I suppose this is to be expected. Just because common-sense won and they got the loans; it doesn't mean some people don't still foolishly believe they're "robbers"...

And it isn't suprising to me that Fox picked this up, either.

 

It is more than $250-$300K, that is the cost of a single one page ad per paper in some circumstaces, and we don't know how many of these were run or the cost of each. The potential spending could have been in the millions.

 

IMHO, this is just a terrible, terrible waste (no matter what the amount), and a PR joke.

It's like loaning your friend $1000 because he can't pay the rent, then at the bar he goes and buys everyone a round of beers.

 

That's what it sounds like to me.

Marketing dept. fail!

 

Except in this case it's more like a beer company buying everyone a round of beer with the hope that tomorrow they'd be back to buy a case. It's called ADVERTISEMENT.

 

But, it's a very badly failed advertisement.

It's not like Chrysler put a new car in people's garage.

They didnt even giveaway a rearview mirror hanging Chrysler brand airfreshener. lol.

They just blew off cash. And few, if anyone, has a better view of the company because of it.

 

What might have helped this arguement is if the ads were actual ads for their products with a portion of the ad saying "Thank you America".

IIRC, the ads in question did not do this.

 

So was "Thank you America" the only thing the add said? They didn't have any cars or anything with it? Seems kind of stupid to me if they didn't at least try to plug their cars but I haven't seen the whole add so I can't judge properly.

 

It's not Cerbius.

It's not Ceberus.

It's Cerberus. C-E-R-B-E-R-U-S.

It's not hard.

 

I haven't seen the full ad's, but it said more than just "Thank You America."

Here's the best picture i could find, but even then I'm not sure if this is EXACTLY what all the ads were.

I've seen better advertisements, but I've also seen worse. In the end it's likely part of the advertisement budget anyways, so it's not like they took money specifically from the bailout for this.