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Toyota's new ultra-low-cost production process could be SIGNIFICANT!

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Old Jan 21, 2007 | 11:25 PM
  #1  
johnsocal's Avatar
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Toyota's new ultra-low-cost production process could be SIGNIFICANT!

When it comes to beautiful exterior designs, Toyota has a lackluster track record at best (sure there are a few exceptions).

When it comes to improving manufacturing processes there are few that do a better job, and any new method they develope should be taken very seriously.

http://www.forbes.com/markets/feeds/...fx3347163.html


Toyota developing new ultra-low-cost production process - report

01.21.07, 8:44 PM ET

TOKYO (XFN-ASIA) - Toyota Motor Co is developing a radically different carmaking process that will drastically cut costs across the entire chain of production, President Katsuaki Watanabe said in an interview with the Financial Times.

'The focus is on low-cost technology,' Watanabe said. 'Everything from design to production methods will be radically changed and we are thinking of a really ultra-low-cost way of designing, using ultra-low-cost materials, even developing new materials if necessary.'

Watanabe said the company will review each step in the production process to lower costs for a new model and then to apply the lessons across its line-up.
Asked about the price of a car produced via the new process Watanabe said the company has a rough target of being 'at least' cheaper than the Renault.
Old Jan 22, 2007 | 08:20 AM
  #2  
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but can the keep the quality up with this new process?
Old Jan 22, 2007 | 08:36 AM
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using ultra-low-cost materials
Looks like Toyota is failing victim to the curse of being #1. In 10 years Toyota might be in the same position GM was in 2000, both quality (compared to competitors) and relative size.

... of course it looks more like they are getting just as paranoid about the Chinese as ever one else is.

Last edited by Z28x; Jan 22, 2007 at 09:04 AM.
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