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Should Cadillac make a real luxury car?

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Old Aug 20, 2005 | 02:29 AM
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Should Cadillac make a real luxury car?

Like to compete with Bently, Maybach, etc.?

A $150,000 dollar Cadillac could be VERY nice. GM is huge and could have the technology to make the car reliable and technologically advanced at the same time.
Do you think there would be a market for a Continental-killer Caddy?
Old Aug 20, 2005 | 03:33 AM
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Re: Should Cadillac make a real luxury car?

i don't think a 'GM' brand car could bring the prestige of a Maybach, Bently, or Rolls-Royce, so no, i woudl think it be a bad idea for Cadillac to do such a thing..
Old Aug 20, 2005 | 05:14 AM
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Re: Should Cadillac make a real luxury car?

Only if the profits are there... or some technology spinoffs later down the track.
Old Aug 20, 2005 | 05:59 AM
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Re: Should Cadillac make a real luxury car?

Only if they made this for real.
Old Aug 20, 2005 | 06:43 AM
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Re: Should Cadillac make a real luxury car?

I would like to see it, although from a pure profit-and-loss perspective it would be difficult to justify. And I think the Cadillac name has enough clout to pull it off if done right. By keeping the Cadillac name it can cast a halo over the rest of their product line and help justify the cost of the program.

When I say it has to be done right, I mean do it the way Lexus broke into the luxury market: offer value. The car would have to offer more than its rivals and push the envelope in terms of styling, technology, and quality. But even more than that it needs something to make it stand out from the crowd. Just adding more horsepower and more electrical gadgets isn't going to get them noticed. Something like a 750 HP V16, on the other hand, would definitely generate buzz. Then after all that, it still has to be priced less than its competition. This would give people a reason to purchase a relatively untested Cadillac versus a Roller or Bentley.

Now if they try to do it the way they did with Allante (tart up an existing platform and price it into the stratosphere thinking that price equals status without any underlying value), then they might as well stay home.

Last edited by R377; Aug 20, 2005 at 07:32 AM.
Old Aug 20, 2005 | 07:21 AM
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Thumbs up Re: Should Cadillac make a real luxury car?

Originally Posted by R377

Now if they try to do it the way they did with Allante (tart up an existing platform and price it into the stratosphere thinking that price equals status without any underlying value), then they might as well stay home.
you mean like Lexus??

But the Cien or the 16 are the only 2 cars I could see pulling it off for Caddy..they both have that 100K mark o them and would jet the Caddy name back to the upper luxury mark..
Old Aug 20, 2005 | 07:36 AM
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Re: Should Cadillac make a real luxury car?

Originally Posted by Caps94ZODG
you mean like Lexus??
The LS400 was a brand new car. Yes the ES300 was a warmed over Camry, but we're talking flagship cars here, and it was the LS400 that gained Lexus overnight credibility in the luxury market.
Old Aug 20, 2005 | 07:46 AM
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Re: Should Cadillac make a real luxury car?

Jeez, we are having enough trouble bringing back our f-bodies and the GTO might disappear off into the sunset and now you want a high-end Cadillac to be made? j/k
Old Aug 20, 2005 | 07:56 AM
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Re: Should Cadillac make a real luxury car?

Originally Posted by R377
The LS400 was a brand new car. Yes the ES300 was a warmed over Camry, but we're talking flagship cars here, and it was the LS400 that gained Lexus overnight credibility in the luxury market.
funny thing down here in Orlando we were looking at this lexus and I was like somethings not right..lookeing at it through traffic again and looking at the aftermarket chrome rims..nice trim and everything ..the badges and it didnt dawn on me till I saw the ground FX it was a Corolla S brand new with pimp my ride chrome trim and lexus badges..I told my girl ..see thats all that Toyota does to make them a Lexus, just not that car..
Old Aug 20, 2005 | 08:23 AM
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Re: Should Cadillac make a real luxury car?

it would be good for cadillac, they could pull it off, if Benz can make 200k$ cars, so can GM... like one lady who was driving a caddy told me, "I prefer Luxuary, not poverty" when directly comparing her cadillac and the reliablity of the next mans Benz...

All of GM could benifit from Cadillac getting competitive in that end, besides if Cadillac stays marketed where they are, GM is kind of redundant with Buick, Buick has little pourpose.
Old Aug 20, 2005 | 08:43 AM
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Re: Should Cadillac make a real luxury car?

Cien > all... but it sounds like if they were going ot make a Super Caddy, it will be modelled after the Sixteen.
Old Aug 20, 2005 | 09:32 AM
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Re: Should Cadillac make a real luxury car?

Well, Cien=supercar, Sixteen=luxury car like I believe we're talking about. Not that the Cien couldn't be luxurious, but you gain credibility in the racing world more with it than the luxury world.
Old Aug 20, 2005 | 10:05 AM
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Re: Should Cadillac make a real luxury car?

I dont think Cadillac could pull off a $250k+ super-luxo-barge, in the vein of the Maybach. They just dont have the brand value yet. But I think they sure as hell could, and SHOULD go for the upper end of the "normal" sedan range, between $80k and $140k.

Bigger than STS, with a V12 STANDARD.

Cadillac needs to keep it's momentum going. If they do, I can seriously see them reclaiming their title of Standard of the World by 2010 or so.

Assuming that their parent company can hold it together that long.
Old Aug 20, 2005 | 11:22 AM
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Re: Should Cadillac make a real luxury car?

I think they should. And the Cien & Sixteen, are great examples of cars they could do. I think they would sell very well, despite those in the press who would mock them, any chance they get. IMO the other cars in that class, are ugly as sin, and Cadillac could really benefit from that.
Old Aug 20, 2005 | 01:22 PM
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Re: Should Cadillac make a real luxury car?

GM would never be able to sell a $250,000 +Cadillac, and they'd be a bunch of idiots to even remotely think they could IMO. But they can pull off a ultraluxury competitor at a fraction of the price of it's competitors.

Think of the Corvette. It offers FAR better quality than "supercars", equal or better performance than "supercars", and maintence costs that minimum wage earners can afford (no tuneups or coolant service for 100,000 miles and components that typically cost no more than they do on a an Impala) all at a price that's anywhere from half to less than 20% of these "supercars".

Early this decade the CTS was beating up BMW and Mercedes as THE car to have, and now the Chrysler 300C is, proving that a stratospheric price isn't a requirement in competing with heavy hitters such as Maybach, Rolls, Bently, & Aston. Having a car that does what the others do & is well above average in quality all wrapped in a "gotta have" package at a value oriented price is the way to go.



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