Return to Greatness - The Interviews
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Joined: Mar 2001
Posts: 3,121
From: Houston
Re: Return to Greatness - The Interviews
Originally Posted by Buickman
Point is, the product is not the problem. GM has many wonderful products, they've suffered from disastrous marketing. Product though, is an evolving thing. The competition is constantly bringing new vehicles and we must keep up by introducing competitive units. Buick in particular has suffered from a dearth of product. Again, this isn't the main issue, it's perceptiopn, image, and a lack of leadership.
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Wouldn’t that mean its lacking? Your going in circles here.
I will agree the marketing is very hit and miss with GM but even good marketing cant make up for lack of product.
Image and perception also comes from an exciting quality product. Once again marketing stems from that.
I agree that in the past GM has had a lack of leadership though I know we will disagree that currently I believe Gm’s leadership is headed in the right direction.
I see overall what your trying to say, I overall once again I just don’t agree.
Last edited by stars1010; Jul 15, 2005 at 03:33 PM.
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Posts: 1,881
Re: Return to Greatness - The Interviews
Originally Posted by Buickman
Point is, the product is not the problem. GM has many wonderful products, they've suffered from disastrous marketing. Product though, is an evolving thing. The competition is constantly bringing new vehicles and we must keep up by introducing competitive units. Buick in particular has suffered from a dearth of product. Again, this isn't the main issue, it's perceptiopn, image, and a lack of leadership.
Will gladly deliver to Ohio, took 2 to S Carolina last month and one to Florida. We can do that. My focus is on the customer and getting the job done, not the price, payment , or rebate.
I tried to explain to LaNeve how to dismount the tiger of inflated pricing. The proper procedure would be to eliminate useless, confusing, incentives with offerings of perceived value. Instead, he chose to listen to MBA's with virtually no experience, or common sense. The repurcussions will surface and the true nature of the incompetent direction provided by borderline corrupt, useless excuses for management will reveal themselves for what they are.
Will gladly deliver to Ohio, took 2 to S Carolina last month and one to Florida. We can do that. My focus is on the customer and getting the job done, not the price, payment , or rebate.
I tried to explain to LaNeve how to dismount the tiger of inflated pricing. The proper procedure would be to eliminate useless, confusing, incentives with offerings of perceived value. Instead, he chose to listen to MBA's with virtually no experience, or common sense. The repurcussions will surface and the true nature of the incompetent direction provided by borderline corrupt, useless excuses for management will reveal themselves for what they are.
Lets be real.......most of GM's current line up stinks. It's no where near wonderful. People were not going to the dealerships because the current product was overpriced, outdated and/or bad. The best marketing machine in the world cant pull people into dealerships for you to work your mojo on in those conditions. GM fixed one of those by implementing the employee program. They will fix the rest with new product.
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Joined: Mar 2001
Posts: 3,121
From: Houston
Re: Return to Greatness - The Interviews
Originally Posted by falchulk
Lets be real.......most of GM's current line up stinks. It's no where near wonderful. People were not going to the dealerships because the current product was overpriced, outdated and/or bad. The best marketing machine in the world cant pull people into dealerships for you to work your mojo on in those conditions. GM fixed one of those by implementing the employee program. They will fix the rest with new product.
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Re: Return to Greatness - The Interviews
Current product is useful. The absence of truly desirable product makes life more difficult than it need be. Improving the marketing fills a temporary void, giving our engineers, stylists, and production people the time they need to win in the marketplace.
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From: Indianapolis, IN
Re: Return to Greatness - The Interviews
I haven't closely followed the exploits and the salvation plan of "Buickman", but I do not agree with falchulk's claim that "most of GM's current lineup stinks."
:blah:
:blah:
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From: South Bend, Indiana
Re: Return to Greatness - The Interviews
Same here, I completely disagree with Falchulks claim and I am not nessarily a Chevy guy, Im just a car guy in general and many of their cars look very good especially after some of these newer models get refined some more.
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Posts: 123
From: S. Indiana, USA
Re: Return to Greatness - The Interviews
Originally Posted by Buickman
Current product is useful. The absence of truly desirable product makes life more difficult than it need be. Improving the marketing fills a temporary void, giving our engineers, stylists, and production people the time they need to win in the marketplace.
Therefore, the PRODUCT IS THE PROBLEM!
You want to reach more people, speak simply. Don't rely on marketing tactics, don't rely on doublespeak, don't rely on confusing.
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Joined: Mar 2001
Posts: 3,121
From: Houston
Re: Return to Greatness - The Interviews
Originally Posted by nightwave
Therefore, the PRODUCT IS THE PROBLEM!
You want to reach more people, speak simply. Don't rely on marketing tactics, don't rely on doublespeak, don't rely on confusing.
You want to reach more people, speak simply. Don't rely on marketing tactics, don't rely on doublespeak, don't rely on confusing.
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Joined: Mar 2001
Posts: 3,376
From: Sarasota FL
Re: Return to Greatness - The Interviews
Originally Posted by 96_Camaro_B4C
I haven't closely followed the exploits and the salvation plan of "Buickman", but I do not agree with falchulk's claim that "most of GM's current lineup stinks."
:blah:
:blah:
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From: Middle of Kansas
Re: Return to Greatness - The Interviews
Originally Posted by Josh452
"I've got GM D.N.A. in my blood, and I'm really not interested in any of the other manufacturers or what they have to offer."
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From: Florida
Re: Return to Greatness - The Interviews
Originally Posted by Buickman
Current product is useful. The absence of truly desirable product makes life more difficult than it need be. Improving the marketing fills a temporary void, giving our engineers, stylists, and production people the time they need to win in the marketplace.
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Re: Return to Greatness - The Interviews
Couldn't agree more. The dealer experience is the greatest opportunity for growth. The first step is elimination of factory interference with push/pull incentives. We must let the dealers have control over their operations. Then we set about convincing them of the most effective practices which develop customer enthusiasm, leading to repeat and referral business.
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From: cinci
Re: Return to Greatness - The Interviews
Originally Posted by Buickman
Couldn't agree more. The dealer experience is the greatest opportunity for growth. The first step is elimination of factory interference with push/pull incentives. We must let the dealers have control over their operations. Then we set about convincing them of the most effective practices which develop customer enthusiasm, leading to repeat and referral business.
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Re: Return to Greatness - The Interviews
Kind of ironic, for years the dealers were the strength of GM. Today they have in many ways become the liability. I have much criticism for GM management, but the dealers must accept their share of the blame for mistreatment of customers.
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Posts: 757
Re: Return to Greatness - The Interviews
Couldn't agree more. The dealer experience is the greatest opportunity for growth. The first step is elimination of factory interference with push/pull incentives. We must let the dealers have control over their operations. Then we set about convincing them of the most effective practices which develop customer enthusiasm, leading to repeat and referral business.
I know the dealers would obviously never agree this - it would mean their destruction - but it is the way it should be.
