Next Buick LeCrosse: 2010..... designed in China. Yes, OUR LeCrosse as well.
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Joined: Mar 2001
Posts: 13,713
From: The Golden State
Next Buick LeCrosse: 2010..... designed in China. Yes, OUR LeCrosse as well.
Key paragraph:
http://www.fastcompany.com/subscr/11...TOKEN=83239287
Discuss.
The redesign was pitch perfect, so well targeted that the Chinese LaCrosse is on track to sell nearly 110,000 units in its second year in production. (In the United States, the LaCrosse isn't expected to approach the 100,000-unit mark, ever.) Now, with that success still fresh, Qiu and the China design team face a critical test. They will design the next Buick LaCrosse, due out at the end of the decade, for the entire world.
....Finally, Welburn chose a winner. Or rather, he didn't. He told the two teams, which had been competing so fiercely, that they would have to work together. China would create the LaCrosse's interior and take responsibility for the overall flow. North America would design the exterior--with input from Shanghai, since by the time the new LaCrosse appears, China is expected to be Buick's biggest single market.
....Finally, Welburn chose a winner. Or rather, he didn't. He told the two teams, which had been competing so fiercely, that they would have to work together. China would create the LaCrosse's interior and take responsibility for the overall flow. North America would design the exterior--with input from Shanghai, since by the time the new LaCrosse appears, China is expected to be Buick's biggest single market.
Discuss.
Last edited by guionM; Mar 19, 2007 at 01:05 PM.
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Joined: Mar 2004
Posts: 4,306
From: Jersey Shore
W body, I belive. So basicly, it that sheetmetal could be shipped here and slapped onto the current one.
Buick will just be DESIGNED in China...not BUILT in China.
Buick is China's biggest market, so thats where Buick must make its biggest impact and continue to make great cars and be #1...so why not bring that magic here instead of dropping off the dead-weights on the Chinese.
Buick will just be DESIGNED in China...not BUILT in China.
Buick is China's biggest market, so thats where Buick must make its biggest impact and continue to make great cars and be #1...so why not bring that magic here instead of dropping off the dead-weights on the Chinese.
