Lutz's $100K Cadillac creeps toward reality
Thread Starter
Registered User
Joined: Aug 2004
Posts: 1,870
Lutz's $100K Cadillac creeps toward reality
Lutz's $100K Cadillac creeps toward reality, says GM actively pursuing ultraluxury sedan
JASON STEIN | Automotive News
Posted Date: 1/17/05
DETROIT -- Robert Lutz's Cadillac dream might be closer to reality.
General Motors' vice chairman said last week that GM is actively pursuing a high-end, ultraluxury sedan that would sell for more than $100,000.
"One of the things we've got teed up is what we call the ULS, or ultraluxury sedan, that will penetrate up into a higher price position than any previous Cadillac," Lutz told a group of analysts.
One GM insider says Lutz has asked Cadillac to create a business case, but the vehicle has not received approval.
Another source familiar with future product says the vehicle likely will be built within "three or four years."
A luxury Cadillac has been a pet project of Lutz's ever since GM unveiled the dramatic rear-drive Cadillac Sixteen concept car at the 2003 Detroit auto show.
Lutz reaffirmed that GM will not build the Sixteen, which had a V-16 engine. But other options exist, including a V-12 engine GM is developing.
Lutz said a $100,000-plus Cadillac could be "a high-margin proposition."
JASON STEIN | Automotive News
Posted Date: 1/17/05
DETROIT -- Robert Lutz's Cadillac dream might be closer to reality.
General Motors' vice chairman said last week that GM is actively pursuing a high-end, ultraluxury sedan that would sell for more than $100,000.
"One of the things we've got teed up is what we call the ULS, or ultraluxury sedan, that will penetrate up into a higher price position than any previous Cadillac," Lutz told a group of analysts.
One GM insider says Lutz has asked Cadillac to create a business case, but the vehicle has not received approval.
Another source familiar with future product says the vehicle likely will be built within "three or four years."
A luxury Cadillac has been a pet project of Lutz's ever since GM unveiled the dramatic rear-drive Cadillac Sixteen concept car at the 2003 Detroit auto show.
Lutz reaffirmed that GM will not build the Sixteen, which had a V-16 engine. But other options exist, including a V-12 engine GM is developing.
Lutz said a $100,000-plus Cadillac could be "a high-margin proposition."
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
Re: Lutz's $100K Cadillac creeps toward reality
Originally Posted by Gold_Rush
I'd like to see it made. If you're really going to go toe to toe with MB and BMW, you've got to match their offering for offering.
Registered User
Joined: Oct 2003
Posts: 1,276
From: Chattanoga & Franklin
Re: Lutz's $100K Cadillac creeps toward reality
I also would like to see this car made. MB and BMW didn't make their reputation as one of the best luxury cars by being the discount brand. If Cadillac wants to be the "Standard of the World" again, they need to charge prices that reflect it.
Registered User
Joined: Apr 2002
Posts: 2,154
From: All around
Re: Lutz's $100K Cadillac creeps toward reality
Originally Posted by AronZ28
I also would like to see this car made. MB and BMW didn't make their reputation as one of the best luxury cars by being the discount brand. If Cadillac wants to be the "Standard of the World" again, they need to charge prices that reflect it.
Caddy is doing so much better since it's redesign when Lutz came in.
Anyone have actual figures for their market share/volume changes? I know the age of the average buyer has fallen like a brick.
And this superbowl we get the XLR-V on film
Registered User
Joined: Jan 2000
Posts: 10,285
From: Albany, NY
Re: Lutz's $100K Cadillac creeps toward reality
Even though it will be a $100,000, it still needs to be a good value when compared to the competition. V12 and every tech gismo GM has needs to go into this car. heated & cool seats and cup holders all around, ever seat. The need to make $80,000 Audi A8 and BMW 745i customers feel like they are driving a hyundia. Make them feel like it is a better value to spend $20,000 more for a V12 Caddy.
Registered User
Joined: Mar 2004
Posts: 4,306
From: Jersey Shore
Re: Lutz's $100K Cadillac creeps toward reality
EXACTLY!! The CTS and STS offer more for the buck then the BMW and MB counterparts IMO. The "ULS" should be no different. Caddy should offer the most bang for the buck, yet not be a "bargin" type car.
Registered User
Joined: Jun 1999
Posts: 2,368
From: OR
Re: Lutz's $100K Cadillac creeps toward reality
Lutz said a $100,000-plus Cadillac could be "a high-margin proposition."
Thats what scares me... I hope they don't plan on just using parts bin stuff, tape on a few fancy trim pieces, and call it a personalized $100k car..
Registered User
Joined: May 2001
Posts: 858
From: Ft. Lauderdale, FL
Re: Lutz's $100K Cadillac creeps toward reality
I just hope someone at Cadillac steps up and lets this one get around the alphanumeric naming thing. This thing deserves a NAME, marketing research be damned.
Registered User
Joined: Apr 2003
Posts: 799
From: Mass
Re: Lutz's $100K Cadillac creeps toward reality
Originally Posted by guionM
Cadillac already is selling $70,000 rebadged Suburbans. I don't see another $30,000 jump for a luxury sedan much more of a reach.
Actually the escalade is far more appealing then any suburban. Also they sell for 55k loaded. I feel caddy is moveing in the right direction, with the fat cutting of the lesser models like catera etc. You want to be a luxury car maker you have to make luxury cars and not claim other wise. BMW has cars rangeing from 28k to 120k. Nice range to cater to buyers of all potential markets. As it stands right now caddy has the 28-77k when the STS-V comes out. However, caddy still doesnt have enough options or models to compete with BMW or MB on a serious scale. The 760i offers a v12 nearly 450hp navigation, leather, all options rear shade etc. For around 99k dollars. Thats what Caddy needs to have in there lineup to help take on BMW in serious terms. Otherwise they are just going to be takeing the wanna be YUPPIES instead of the brand loyal CEO's that wont ride in anything other then a MB or BMW 5-7 series.
West South Central Moderator
Joined: Oct 2000
Posts: 3,371
From: Kilgore TX 75662
Re: Lutz's $100K Cadillac creeps toward reality
Originally Posted by Big Als Z
EXACTLY!! The CTS and STS offer more for the buck then the BMW and MB counterparts IMO. The "ULS" should be no different. Caddy should offer the most bang for the buck, yet not be a "bargin" type car.
(ulser)
Registered User
Joined: Nov 2000
Posts: 2,712
From: Ontario
Re: Lutz's $100K Cadillac creeps toward reality
Originally Posted by AdioSS
LOL! Imagine if they race a version of the "ULS" in the ALMS. It'd be the ULS-R (ulser)
(ulser)
Registered User
Joined: Mar 2004
Posts: 4,306
From: Jersey Shore
Re: Lutz's $100K Cadillac creeps toward reality
Originally Posted by R377
No worse than the previous generation Catera CTS, or "cateracts"
I still love Caterrible.
and it would be ULS-VR
Thread
Thread Starter
Forum
Replies
Last Post
brothaslide
2016+ Camaro News, Sightings, Pictures, and General Discussion
6
Jan 9, 2016 12:11 PM
PFYC
Supporting Vendor Group Purchases and Sales
0
Jul 17, 2015 02:47 PM
mark0006
Automotive News / Industry / Future Vehicle Discussion
3
Dec 25, 2014 09:50 PM
guionM
Automotive News / Industry / Future Vehicle Discussion
0
Nov 25, 2002 06:17 PM