http://www.autoweek.com/cat_content...._code=00088789



I found this line interesting:

"Chevrolet sells its highly successful trucks with the tag line "Like a rock" and its less-successful cars with "We'll be there."

 

Chevy hasn't had a good tag line since "The Heartbeat of America".

I remember seeing TONS of shirts and jackets with the "Heartbeat" logo on them back in the day... I owned one of each my self.

I can't picture wearing a "Genuine Chevrolet" (though I did see a few of these, but very very few, like one or two) or "We'll Be There" jacket though...

 

There was an ad campaign in the early-mid '80s that was cool.

I remember someone posted a pic of one of the magazine ads right here.

It was something like "USA-1 Chevrolet, taking charge".


Anyone have a link to that?

 

I still have my "Heartbeat of America" T-shirt - I got it as a birthday present nearly 12 years ago and it's still doing pretty well. I miss that ad theme, for some reason - it seemed stupid then and it still seems a bit corny, but damn if it didn't make me proud to be a Chevy fan.

I vaguely remember the USA-1 ad campaign - a couple plastic model kits that I built in the early-/mid-80s came with license-plate decals with that theme. How's that for a childhood memory?

The whole "Like a Rock" thing just got overplayed - it wasn't bad or good, just everywhere and in-your-face every time a commercial break came on. And the "We'll Be There"? What it that supposed to mean?

 

Baseball, hot dogs, apple pie and Chevrolet...

 

Ah yes.... the 70s!

 

I FOUND IT!


http://www.thirdgen.org/newdesign/br...kingcharge.jpg


It sure beats "we'll be there" or the "road to redemption"

 

Just want to post this ad......in case the topic comes up again.

The Z in IROC-Z does stand for Z/28.


http://www.thirdgen.org/newdesign/br...similarity.jpg

 

Please humor me guys....I think this one is so cool.

Imagine GM actually advertising real race cars.

http://www.thirdgen.org/newdesign/br...ojekylhyde.jpg

 

those ads were kinda cool

And I think this is kinda cool too "It's not business as usual. It's business as unusual." fromt he first link

 

I had the "USA-1 Chevrolet, taking charge" license plate on my 68 RS. It was designed on the 60's era plate and ad campaign "USA-1 Chevrolet, See America 1st".

I wish I'd have kept the "Taking Charge" plate, because you don't see them around any more.

 

Some (if not all, not sure) C4 Corvettes have "USA-1" embossed into the rear license plate holder plastic...

It's hidden when the plate is installed.

 

Interesting reading, that ad - the general message is really damn close to today's "Road to Redemption" campaign; basically "please, take me back - I've changed!" Good thing most advertising campaigns aren't all that memorable, or else people might start noticing that the latest line of BS is really recycled from 20 years ago.