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How much equity is there in the GM brand name?

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Old Apr 15, 2009 | 06:58 PM
  #1  
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How much equity is there in the GM brand name?

Autoextremist seems to think the GM brand name is 'damaged goods'.

http://www.autoextremist.com/

As much as I hate to admit it, I agree 100%.

I'm thinking the GM brand name will disappear along with the 'bad GM' assets.

So what should the 'good GM' car group be called?
Old Apr 15, 2009 | 08:22 PM
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Ed 2001 SS's Avatar
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...Chevrillac?
Old Apr 15, 2009 | 08:46 PM
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General Cars?
http://www.generalcars.com
Old Apr 15, 2009 | 09:51 PM
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It's the 'General' part that might put some off, I feel.

Not that I mind the name, GM, but I think it's time to put the old entity's past behind it.
Old Apr 16, 2009 | 12:06 AM
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Turn out the lights, the party’s over for the “old” General Motors. But does a “new” GM really stand a chance if it’s still called General Motors?

By Peter M. De Lorenzo

Detroit. The article that appeared in yesterday’s New York Times was telling in that it reported how the product presenters working the display stands for GM and Chrysler were being heckled and harassed by showgoers at the New York auto show because the two companies had received government money and were asking for more. One female show attendee even accused GM of being responsible for the death of American soldiers in Iraq, according to the Times, because “if GM made more fuel-efficient cars, the country would not need so much oil, and if the country did not need oil, United States troops would never have invaded.”
what a dumb bitch...
Old Apr 16, 2009 | 01:29 AM
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Originally Posted by Zigroid
what a dumb bitch...
You think that's bad? What about journalist, Thomas Friedman's, attack on GM... as 'dangerous to America'?

http://newsbusters.org/node/5640

Yes, that's an award winning journalist, I might add.

Ahh the media have a lot to answer for for the drivel they spew out.

Btw, people should also use some commonsense and take responsibility for their own actions as well.
Old Apr 16, 2009 | 07:24 AM
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Originally Posted by Zigroid
what a dumb bitch...
Originally Posted by SSbaby
You think that's bad? What about journalist, Thomas Friedman's, attack on GM... as 'dangerous to America'?

http://newsbusters.org/node/5640

Yes, that's an award winning journalist, I might add.

Ahh the media have a lot to answer for for the drivel they spew out.

Btw, people should also use some commonsense and take responsibility for their own actions as well.
Sounds like two morons who need to remove their heads from their asses once in a while. They're obviously delerious from the fumes.
Old Apr 16, 2009 | 07:36 AM
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Green Motors
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