Heard on the news today: Ford to sell Volvo and bag Mercury
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Joined: Sep 2002
Posts: 9,705
From: Oakland, California
http://www.theaustralian.news.com.au...-36375,00.html
Planned, hopes, nothing actually happend... yet.
According to people close to Mulally, he is looking at selling Volvo despite Ford's repeated statements that it intends to hang on to the brand. He also hopes to kill off the ailing Mercury brand.
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Joined: Dec 2006
Posts: 1,406
From: Philaduhphia
Maercury doesn't need to be around anyway, they have Volvo for euro trash cars, they should keep that, and Lincoln for luxury models. if you want "unique" demographically oriented vehicles, you're not runnign your company right.
They're just never going to get it.
She is the only reason to pet Mercury on anyone’s list.
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Joined: Dec 2000
Posts: 101
From: Fresno, California USA
By getting rid of Volvo and Mercury it seems to me Ford would be adopting the Toyota model, with one mainline brand (Ford) and one luxury brand (Lincoln). Where is the downside when looking at the success Toyota has with that model?
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Joined: Jul 2001
Posts: 3,132
From: Santa Clara, CA
You won't be able to read about how much Mercury sales have dropped over the previous 12 months?
How much better would it be if you could buy an Atoyot Corona at the Lexus dealer that was actually a Camry with a different badge and grille, priced $400 higher?
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Joined: Jun 2001
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From: Pewee Valley, KY