Another one was the blue '69 in 2 Fast 2 Furious, a good place for GM to put it because they knew alot of people would see that movie.

 

 

I think a large part of the trend of 1st gens making TV and advertising spots is the fact that they are skyrocketing in desirablity. You'd be hard pressed to find a recent issue of Hot Rod without a 1st Gen featured.

As their popularity continues to grow among collectors and rodders, so does the recognizability by the general public for which the spots are intended. The recent publicity has more to do with the 1st Gens turning into more and more of an American icon and less to do with any future vehicle, IMO.

-Jason