GM spends $1000+ per Saturn vehicle for advertising
07-28-2006, 05:40 PM
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GM spends $1000+ per Saturn vehicle for advertising
GM spent over $1000 on average on advertising for each Saturn sold last year. That's currently twice as much as much Toyota and Honda spend on advertising per vehicle. Of course this high ratio is based on the fact that GM will only sell around 200,000 Saturns in 2006 which is down 1% from 2005 sales.
for more info- http://www.adweek.com/aw/national/ar..._id=1002914494
for more info- http://www.adweek.com/aw/national/ar..._id=1002914494
Last edited by johnsocal; 07-28-2006 at 05:47 PM.
07-29-2006, 11:04 AM
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Re: GM spends $1000+ per Saturn vehicle for advertising
Originally Posted by Jason E
Seems right...I see no ads for Cobalts anymore, but still see TV ads for the stupid Ion that's been out for over 3 years...
GM is cutting around 200 million this year out of their ad budget mostly from Pontiac and Buick.
more info about GM's ad budget and cost cutting @ http://www.autoweek.com/apps/pbcs.dl.../60206001/1041
GM's national ad budget will be about $1.3 billion this year, sources say. Older vehicles and brands such as Buick and Pontiac will suffer as GM concentrates its spending on product launches, including the critical full-sized SUVs and pickups.
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