San Diego – For the second straight year, General Motors scored the most wins on Strategic Vision’s Total Quality Index™ (TQI), leading in five segments out of the eight won by domestics. The San-Diego-based research firm today announced 2006 results, based on the ratings of new vehicle owners.

No one corporation dominated, with Toyota leading four segments, BMW and American Honda three each and Chrysler Group two. BMW repeated as the top scoring brand, the seventh time in eight years, and Volkswagen of America reemerged as the best full-line corporation. Ford’s only win was significant, as its much-heralded Fusion took top honors.

“We’re seeing many new or redesigned vehicles at the top of their segments, “ says Strategic Vision CEO Darrel Edwards, Ph.D. “These vehicles typically deliver more tangible and intangible emotional elements which are relevant to buyers. That measured importance should be part of any quality measurement today though it is often missing. When importance is included in the calculation, BMW does not suffer from innovation. Actually, the BMW 7-Series receives the highest scores from its owners compared to any other model.”

Of the 20 vehicle award segments, the domestics captured 8, or 40 percent. Japanese firms won the same number, with European marques taking the remaining 4, or 20 percent. Though scoring well in TQI, Korean companies were shut out of top spots this year. Perennial winner Honda Odyssey (five years in a row), and small specialty leaders Mini Cooper (three out of four years) and Chevrolet Corvette (three years in a row) were again at the top of their class.

The Total Quality Index™ is the premier measure of new vehicle owner satisfaction. It asks buyers to rate all aspects of the ownership experience, from buying and owning to driving. This is how buyers gauge quality, including attributes and the emotional response to vehicle.