I saw this on some show; basically you put your hand on the vehicle and whoever can keep touching the car the longest wins it. IMO it would bring good publicity if it was like a GM thing to do. Lots of people would come to watch and eventually look at the showroom. GM is building good cars but now they need to get a way to bring people in.

Whadya guys think?

 

I've seen it before but i don't think 23 smelly people sitting in a dealership for a week straight would "bring 'em in."

My idea: To promote the "Live Green. Go Yellow." thing, run a limited number of yellow cars (1,000-3,000 depending on projected demand) for each model line that offers E85 capability.