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GM denies any more brands under review

Old Jul 7, 2008 | 02:37 PM
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GM denies any more brands under review

From Automotive news- http://www.autonews.com/article/2008...524119774/1078

GM denies any more brands under review


Automotive News
July 7, 2008 - 1:15 am ET
UPDATED: 0/07/08 12:33 p.m. EDT



DETROIT -- A General Motors spokesman today denied the automaker is reviewing any more brands besides Hummer for possible sale.

The Wall Street Journal, citing people familiar with the matter, reported today that GM could shed thousands of white-collar jobs and sell or cease producing certain brands as part of a strategy reevaluation.

The job cuts are likely to be approved when GM's board of directors meets in early August. The reduction would be in addition to earlier announced cuts. The management may also suggest options for raising additional cash to help GM make it through the downturn, and may discuss cutting certain brands, the sources said.

Both moves are part of a broader re-evaluation of GM's strategy and of its ability to meet an internal projection of returning to profitability in 2010, these people said.

GM denied the report.

"No other GM brand (besides Hummmer) is under strategic review, GM spokesman Tony Cervone said in an e-mail to Automotive News today.

GM's sales chief Mark LaNeve, made similar comments to journalists last week
.GM sells under eight different brands, but most, including Buick, Saturn and Saab, struggle to attract buyers. The company has already decided to put its Hummer division up for sale and prospective buyers are thought to include Mahindra & Mahindra.

On the job cuts, GM employs 76,000 white-collar workers globally, with the bulk of the force based in North America, said the report.

All but Cadillac and Chevrolet, which GM considers core to its business, are undergoing close scrutiny, other people said.

In the past few years, as GM has run up massive losses, some board members and some executives have on occasion raised questions about its plethora of brands, only to be rebuffed by CEO Rick Wagoner, the paper said.

The company, hit by rising oil and raw material prices, the credit crunch and the housing downturn, will need to raise as much as $15 billion (9.6 billion euros) in cash to shore up liquidity and bankruptcy is "not impossible" if the U.S. auto market continues to slump, Merrill Lynch said last week.

Thomson Financial and Reuters contributed to this report
Old Jul 7, 2008 | 02:40 PM
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That's not a wishy-washy "we're considering all options". That's a NO. Could it be any clearer?
Old Jul 7, 2008 | 03:19 PM
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Well their stock is in the dumper, shouldn't they be at least considering "all options"? Denying they are doing anything can't help investor confidence in GM's management.
Old Jul 7, 2008 | 03:51 PM
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Personally, I don't believe in "changing something just to change something". If its a real solution then go ahead and do it. But at this point there are only two things we know about shuttering a division from the Oldsmobile experience-

1. It costs BILLIONS
2. It kills market share-you don't keep those orphaned customers.

Last edited by Hoodshaker; Jul 8, 2008 at 12:24 AM.
Old Jul 7, 2008 | 04:20 PM
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http://www.mahindra.com/

Cool, an Indian company looking to buy Hummer.

Anyone who thinks SUVs are on the way out needs to check this company out. I've ridden in one of their SUVs in India. Basically a Jeep YJ type interior but great fuel economy.

Last edited by Gripenfelter; Jul 7, 2008 at 04:23 PM.
Old Jul 7, 2008 | 04:26 PM
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The only divisions currently sacrosanct are Chevrolet and Cadillac. Absolutely everything else is under the microscope.
Old Jul 7, 2008 | 04:39 PM
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GMC = low cost cash cow
Pontiac = make them the US Holden, keep the Vibe and add a unique delta coupe.
Saturn = Opel
Buick = Chinese Buicks
Saab = sell it
Hummer = sell it

As gasoline prices continue to go up and the dollar goes down you can expect what Americans drive and what Asians/Europeans drive to get more similar.
Old Jul 7, 2008 | 05:00 PM
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Originally Posted by Z28x
GMC = low cost cash cow
Pontiac = make them the US Holden, keep the Vibe and add a unique delta coupe.
Saturn = Opel
Buick = Chinese Buicks
Saab = sell it
Hummer = sell it

As gasoline prices continue to go up and the dollar goes down you can expect what Americans drive and what Asians/Europeans drive to get more similar.
Saab is worth more to GM than their sales. GM's 4-cylinder engine has made lots of stride since Saab engineers came on board, and now it looks like these engines are going into everything from G8's to Camaros.
Old Jul 7, 2008 | 05:11 PM
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Originally Posted by dav305z
Saab is worth more to GM than their sales. GM's 4-cylinder engine has made lots of stride since Saab engineers came on board, and now it looks like these engines are going into everything from G8's to Camaros.
You are exactly right. The 4 cylinder, turbo know-how which Saab brought to the GM table alone, was almost worth the price of admission.
Old Jul 7, 2008 | 05:27 PM
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WTF are they going to say? We're going to kill Buick? If not sold, the next brand to leave GM will be very quiet as GM will refuse to invest more money into future products to keep dealer lawsuits at a minimum.
Old Jul 7, 2008 | 05:58 PM
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Originally Posted by GTOJack
WTF are they going to say? We're going to kill Buick? If not sold, the next brand to leave GM will be very quiet as GM will refuse to invest more money into future products to keep dealer lawsuits at a minimum.
LOL, exactly what I was thinking. GM's flak isn't going to come out and say, "Hey guess what! We're panicking and thinking about closing some of our brands!"
Old Jul 7, 2008 | 06:07 PM
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Originally Posted by flowmotion
Well their stock is in the dumper, shouldn't they be at least considering "all options"? Denying they are doing anything can't help investor confidence in GM's management.
It's easier - and cheaper! - to kill brands after declaring bankruptcy. Just sayin'...
Old Jul 7, 2008 | 09:37 PM
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Originally Posted by Z28x
GMC = low cost cash cow
Pontiac = make them the US Holden, keep the Vibe and add a unique delta coupe.
Saturn = Opel
Buick = Chinese Buicks
Saab = sell it
Hummer = sell it

As gasoline prices continue to go up and the dollar goes down you can expect what Americans drive and what Asians/Europeans drive to get more similar.
The only thing I disagree w/ is SAAB. Lets just make it a Euro only marque. It sells fine there and it could turn into rebadged Chinese/US Buicks quite easily.
Old Jul 7, 2008 | 10:02 PM
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If GM closes down Hummer, I can see big problems with dealers. Look at how many dealers spent a ton of money and built very big stand-alone Hummer dealerships with off road tracks test tracks, etc.

Old Jul 7, 2008 | 11:44 PM
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Saw a news bit on either CNN or MSNBC this morning that had a little graphic that showed how much each division contributed to GMs bottom line.
Chevy, Cadillac, Pontiac, and GMC were GM's best performers in this respect.
Hummer, Buick, Saturn, and Saab were the bottom four.
I think Saab only contributes like 0.5% of GM's revenue or profit.

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