Ford unveils "do or die" marketing strategy
Registered User
Joined: Dec 2005
Posts: 44
Re: Ford unveils "do or die" marketing strategy
I just watched that new commercial on the YES Network. If they call that "BOLD," then WTF is bland. According to the article above it was supposed to showcase those models. Well it showed each one for 2 seconds. Sad to see that they are claiming this commercial "Do or Die." After seeing that, call the coroner and arrange the funeral as Ford will be gone. (Rant Over)
Registered User
Joined: Sep 1999
Posts: 1,873
From: South Jersey
Re: Ford unveils "do or die" marketing strategy
I have a theory and it goes something like this...
If you have to advertise the fact that a car is "Bold" or "Sporty" or "Not boring like every other car" then it isn't. Otherwise you would'nt have to say it. People would just know.
If you have to advertise the fact that a car is "Bold" or "Sporty" or "Not boring like every other car" then it isn't. Otherwise you would'nt have to say it. People would just know.
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
Re: Ford unveils "do or die" marketing strategy
Originally Posted by WERM
I have a theory and it goes something like this...
If you have to advertise the fact that a car is "Bold" or "Sporty" or "Not boring like every other car" then it isn't. Otherwise you would'nt have to say it. People would just know.
If you have to advertise the fact that a car is "Bold" or "Sporty" or "Not boring like every other car" then it isn't. Otherwise you would'nt have to say it. People would just know.
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Joined: Jun 2001
Posts: 4,600
From: Pewee Valley, KY
Re: Ford unveils "do or die" marketing strategy
Originally Posted by guionM
....um... they're basing their entire future on this?? :blah:
What about lineup?
Quick summary:
*Crown Victoria: Redesign downgraded to new interior and exterior touches. Otherwise the same car that was sold at the end of last decade... and longer.
*Five Hundred: So bland that if you discount rental fleet sales, it still didn't quite outsell the Taurus while both ran together.
*Fusion: Good start but again, nothing to generate excitement or enthusiasm in the line. Word is the planned SVT version was killed.
*Focus: Gone the route of Taurus, great car left to wither away. Ford even had an exceptional new version they did for Europe. But instead of at least restyling the US version, they did minor touchups, again killed the exceptionally great handling SVT version, killed the blown version SVT was working on, and now are wondering what happened. Please!
*Freestar: Not only looks the same as the old freestyle, but got outflanked by not only Chrysler, but even GM. Now while GM's minivans are still in the game, positions reversed and the Windstar-Freestar is pretty much useless in the market.
Admittely, Ford has some of the best interior designs in the world. Ford's quality is way up. They are sweating the details. And of all the US car makers, Ford is the most foreign-like in feel & design.
But outside of Mustang, Fusion, Zephyr (they are selling extremely well at least out west), and the soon to be discontinued Ford GT, there isn't an exciting design in the showroom.
Prediction:
If Ford doesn't get exciting designs and models in showrooms by the 2009 model year, Ford is gone. With GM bringing out a slew of exciting designs (the new Impala, Malibu, and GTO are reportedly stunning) and Chrysler set to redo their entire line by then (including revised LX cars), Ford's going to need more than Mustangs, Fusions, and Zephyrs to keep up.
What about lineup?
Quick summary:
*Crown Victoria: Redesign downgraded to new interior and exterior touches. Otherwise the same car that was sold at the end of last decade... and longer.
*Five Hundred: So bland that if you discount rental fleet sales, it still didn't quite outsell the Taurus while both ran together.
*Fusion: Good start but again, nothing to generate excitement or enthusiasm in the line. Word is the planned SVT version was killed.
*Focus: Gone the route of Taurus, great car left to wither away. Ford even had an exceptional new version they did for Europe. But instead of at least restyling the US version, they did minor touchups, again killed the exceptionally great handling SVT version, killed the blown version SVT was working on, and now are wondering what happened. Please!
*Freestar: Not only looks the same as the old freestyle, but got outflanked by not only Chrysler, but even GM. Now while GM's minivans are still in the game, positions reversed and the Windstar-Freestar is pretty much useless in the market.
Admittely, Ford has some of the best interior designs in the world. Ford's quality is way up. They are sweating the details. And of all the US car makers, Ford is the most foreign-like in feel & design.
But outside of Mustang, Fusion, Zephyr (they are selling extremely well at least out west), and the soon to be discontinued Ford GT, there isn't an exciting design in the showroom.
Prediction:
If Ford doesn't get exciting designs and models in showrooms by the 2009 model year, Ford is gone. With GM bringing out a slew of exciting designs (the new Impala, Malibu, and GTO are reportedly stunning) and Chrysler set to redo their entire line by then (including revised LX cars), Ford's going to need more than Mustangs, Fusions, and Zephyrs to keep up.
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