Fiat: No Chrysler Merger Unless Union Cuts Costs
Gee.... just think....
...all this began with Bob Eaton taking a perfectly healthy, cash-rich, and very cost concious Chrysler, with plenty of good product in it's pipeline and high stock value.... and merged with a much smaller, highly aggresive, then automotive "bit player", Mercedes Benz.... and Chrysler never recovered.
A short time later, Bob Eaton took a very fat cash buyout and retired leaving Mercedes to do whatever they wanted with Chrysler.
That act depleted Chrysler's cash to rebuild and expand Mercedes Benz's entire lineup, fund Smart, give bonuses to all Mercedes Benz employees, shut down Chrysler's pipeline, & laid off up to 2/3s of the company over the time they ran it.
I can't help wonder where Chrysler would be today if it had never merged with Mercedes Benz.... that act affected the car industry in ways that we might never imagine.
Bob Lutz and Bryan Nesbitt (and a host of other Chrysler refugees) would have never moved to General Motors if it wasn't for Chrysler's Mercedes merger.
So it's not a reach to say that while the merger destroyed Chrysler, the guys that built Chrysler in the 1990s helped GM create their best and most memorable vehicles this decade (HHR, Solstice-Sky, Camaro, the new Malibu, the new CTS, the GTO & the G8), and pretty much created GM's global design and engineering network.
...all this began with Bob Eaton taking a perfectly healthy, cash-rich, and very cost concious Chrysler, with plenty of good product in it's pipeline and high stock value.... and merged with a much smaller, highly aggresive, then automotive "bit player", Mercedes Benz.... and Chrysler never recovered.
A short time later, Bob Eaton took a very fat cash buyout and retired leaving Mercedes to do whatever they wanted with Chrysler.
That act depleted Chrysler's cash to rebuild and expand Mercedes Benz's entire lineup, fund Smart, give bonuses to all Mercedes Benz employees, shut down Chrysler's pipeline, & laid off up to 2/3s of the company over the time they ran it.
I can't help wonder where Chrysler would be today if it had never merged with Mercedes Benz.... that act affected the car industry in ways that we might never imagine.
Bob Lutz and Bryan Nesbitt (and a host of other Chrysler refugees) would have never moved to General Motors if it wasn't for Chrysler's Mercedes merger.
So it's not a reach to say that while the merger destroyed Chrysler, the guys that built Chrysler in the 1990s helped GM create their best and most memorable vehicles this decade (HHR, Solstice-Sky, Camaro, the new Malibu, the new CTS, the GTO & the G8), and pretty much created GM's global design and engineering network.
Last edited by guionM; Apr 19, 2009 at 04:08 PM.
Gee.... just think....
...all this began with Bob Eaton taking a perfectly healthy, cash-rich, and very cost concious Chrysler, with plenty of good product in it's pipeline and high stock value.... and merged with a much smaller, highly aggresive, then automotive "bit player", Mercedes Benz.... and Chrysler never recovered.
A short time later, Bob Eaton took a very fat cash buyout and retired leaving Mercedes to do whatever they wanted with Chrysler.
That act depleted Chrysler's cash to rebuild and expand Mercedes Benz's entire lineup, fund Smart, give bonuses to all Mercedes Benz employees, shut down Chrysler's pipeline, & laid off up to 2/3s of the company over the time they ran it.
I can't help wonder where Chrysler would be today if it had never merged with Mercedes Benz.... that act affected the car industry in ways that we might never imagine.
...all this began with Bob Eaton taking a perfectly healthy, cash-rich, and very cost concious Chrysler, with plenty of good product in it's pipeline and high stock value.... and merged with a much smaller, highly aggresive, then automotive "bit player", Mercedes Benz.... and Chrysler never recovered.
A short time later, Bob Eaton took a very fat cash buyout and retired leaving Mercedes to do whatever they wanted with Chrysler.
That act depleted Chrysler's cash to rebuild and expand Mercedes Benz's entire lineup, fund Smart, give bonuses to all Mercedes Benz employees, shut down Chrysler's pipeline, & laid off up to 2/3s of the company over the time they ran it.
I can't help wonder where Chrysler would be today if it had never merged with Mercedes Benz.... that act affected the car industry in ways that we might never imagine.
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