Dodge Charger sales: A mixed bag..... but still good.
12-13-2005, 02:12 PM
#1
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Dodge Charger sales: A mixed bag..... but still good.
The Charger is a good news-OK news type of car. It's no doubt a success, but it's an unusual sucess to say the least.
*There's been over 69K of them this year compared with 69K 300s over the 1st 7 months of production last year, but typically takes 36 days to sell compared with the 300's 16.
*88% of Chargers were sold with a rebate (the segment average is 52%), but the average Charger rebate was a mere $1100 compared to the segment average of nearly $1500!
The undeniably good stuff:
*The average Charger buyer is 40 years old, compared with an industry average of 44. Charger has successfully brought Dodge's average buyer age down.
*Finally, though the numbers charger sells at won't impress Chevrolet, unlike many GM cars, the Charger is a verifiable cash cow. The average transaction price of a car in this class is $23,500. Charger's?...... $29,300!
*There's been over 69K of them this year compared with 69K 300s over the 1st 7 months of production last year, but typically takes 36 days to sell compared with the 300's 16.
*88% of Chargers were sold with a rebate (the segment average is 52%), but the average Charger rebate was a mere $1100 compared to the segment average of nearly $1500!
The undeniably good stuff:
*The average Charger buyer is 40 years old, compared with an industry average of 44. Charger has successfully brought Dodge's average buyer age down.
*Finally, though the numbers charger sells at won't impress Chevrolet, unlike many GM cars, the Charger is a verifiable cash cow. The average transaction price of a car in this class is $23,500. Charger's?...... $29,300!
12-13-2005, 04:49 PM
#2
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Re: Dodge Charger sales: A mixed bag..... but still good.
Originally Posted by guionM
*Finally, though the numbers charger sells at won't impress Chevrolet, unlike many GM cars, the Charger is a verifiable cash cow. The average transaction price of a car in this class is $23,500. Charger's?...... $29,300!
12-13-2005, 05:21 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
Ooooh, Ooooh, I beat you............... I've seen two. 
The local Chevy/Dodge/Chrysler/Jeep dealership (small town USA) had a Charger R/T sitting on its elevated corner platform for 3 months before it sold............. and that was in the summer.
I've seen one up here, and one in the Valley (Phoenix metro area).
The local Chevy/Dodge/Chrysler/Jeep dealership (small town USA) had a Charger R/T sitting on its elevated corner platform for 3 months before it sold............. and that was in the summer.
I've seen one up here, and one in the Valley (Phoenix metro area).
12-13-2005, 05:30 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
heh, my wife was eating her lunch in the Avalanche, in the company parkinglot.
She saw a brand new Dodge Charger, pull right up into the unmercingly "charged" in and scraped the lower front end on top of a high parking curb all the way up the front tires. Look on the drivers face (a woman) was of pure shock!
Which was replace by a absolute look of horror when she slowly tried to pull back, with various scraping sounds could be heard..
Obviously she's never driven a f-bod.. You learn real quick not to do that..
She saw a brand new Dodge Charger, pull right up into the unmercingly "charged" in and scraped the lower front end on top of a high parking curb all the way up the front tires. Look on the drivers face (a woman) was of pure shock!
Which was replace by a absolute look of horror when she slowly tried to pull back, with various scraping sounds could be heard..
Obviously she's never driven a f-bod.. You learn real quick not to do that..
12-13-2005, 06:01 PM
#6
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Re: Dodge Charger sales: A mixed bag..... but still good.
i've seen a handful in my travels. what gets me is, all the ones i've seen were base cars. i still have yet to see an R/T or SRT-8 on the streets.
12-13-2005, 07:46 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
Originally Posted by unvc92camarors
Who is buying these ugly things, I don't know. I've seen a total of one since they went on sale.
12-13-2005, 08:10 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
I don't think the sales of the Police Pkg. Hemi Charger started out to great, they just dropped the price $3K to $23K. Its still more expensive than the Ford Police Interceptor (Crown Vic) which is around $21-22K and the Impala 9C1 which is $17-18K. I guess a lot of govt. beancounters don't think the Charger is worth it.
12-13-2005, 08:19 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
One more thing to add to all this.
On a more personal note, my sister in Tolleson Arizona (the one with the black 96 T-topped Camaro "stud magnet" as she calls it) came within a whisker of buying a Black Hemi Charger this past week.
The thing had the competition package, and was loaded up to $34K. God bless her, she got them down to $27K before she left!
Guess I gotta take her with me when I buy my next car.
(In case you're wondering, dad advised her to wait, mom was against it, and I told her if she NEEDED a new car, and she wanted a Charger R/T, then to get this one. She decided she didn't NEED a new car, but knowing her, it isn't her final decision.
)
On a more personal note, my sister in Tolleson Arizona (the one with the black 96 T-topped Camaro "stud magnet" as she calls it) came within a whisker of buying a Black Hemi Charger this past week.
The thing had the competition package, and was loaded up to $34K. God bless her, she got them down to $27K before she left!
Guess I gotta take her with me when I buy my next car.
(In case you're wondering, dad advised her to wait, mom was against it, and I told her if she NEEDED a new car, and she wanted a Charger R/T, then to get this one. She decided she didn't NEED a new car, but knowing her, it isn't her final decision.
)
Last edited by guionM; 12-13-2005 at 08:23 PM.
12-13-2005, 08:28 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
Originally Posted by guionM
The thing had the competition package, and was loaded up to $34K. God bless her, she got them down to $27K before she left!
Guess I gotta take her with me when I buy my next car.
Guess I gotta take her with me when I buy my next car.
12-13-2005, 08:29 PM
#11
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Re: Dodge Charger sales: A mixed bag..... but still good.
Originally Posted by guionM
The thing had the competition package, and was loaded up to $34K. God bless her, she got them down to $27K before she left!
Guess I gotta take her with me when I buy my next car.
Guess I gotta take her with me when I buy my next car.
12-14-2005, 08:50 AM
#13
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Re: Dodge Charger sales: A mixed bag..... but still good.
Originally Posted by turbo96z28
i've seen a handful in my travels. what gets me is, all the ones i've seen were base cars. i still have yet to see an R/T or SRT-8 on the streets.
12-14-2005, 09:35 AM
#14
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Re: Dodge Charger sales: A mixed bag..... but still good.
I'm starting to see more around Dallas. I think my count of total spottings is now cracking 12. Most have been R/Ts.
But far from the number of 300s or even Magnums I spotted in the same time period after those cars came out. I think the Charger is going to get a hefty discount in the next year because I honestly don't see their sales picking up any if at all.
But far from the number of 300s or even Magnums I spotted in the same time period after those cars came out. I think the Charger is going to get a hefty discount in the next year because I honestly don't see their sales picking up any if at all.
12-14-2005, 12:55 PM
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Re: Dodge Charger sales: A mixed bag..... but still good.
Originally Posted by 91_z28_4me
Guy remember one thing a woman's cleavage helps make everything easier.
. Saying "NO" just gets harder it seems.