Chrysler to put Viper brand up for sale
It seems like there must be other higher end cars with low sales like this... if those companies can make a business case for it, why can't Dodge?
In fact I'd tend to think a big company like Chrysler stands to gain more from a slow selling expensive halo car since the product developments from the Viper program could in theory filter down to the rest of their line, as could the prestige and reputation of the Viper help boost other product sales.
In fact I'd tend to think a big company like Chrysler stands to gain more from a slow selling expensive halo car since the product developments from the Viper program could in theory filter down to the rest of their line, as could the prestige and reputation of the Viper help boost other product sales.
So what do you get if you buy it? Just the right to use the viper name?
I mean does the plants that make the drivetrain and frame come with it?
Would you be able to buy the engine anyway without the name since it's probably made by a 3rd party.
What's the point of buying a name, if you can create the same thing and call it something different, who cares.
I mean does the plants that make the drivetrain and frame come with it?
Would you be able to buy the engine anyway without the name since it's probably made by a 3rd party.
What's the point of buying a name, if you can create the same thing and call it something different, who cares.
Call me crazy, but I think Ford should buy "Viper". Other than Mustang, they don't have a true "supercar" or "sportscar"; they already have a developed V10 engine; and let's face it, the whole "snake" thing started with Ford.
So how would this work? Lets say some rich Arab buys the brand, would the cars still be sold at Dodge dealerships? Maybe the guys who bought Aston Martin would like to buy Viper. Then they could platform share. The new Viper owner could also buy engines from Chrysler.
Or Shelby, they could then use Ford V10's and V8's.
Or Shelby, they could then use Ford V10's and V8's.
Carroll Shelby was one of the inspirations behind the Viper and was on the original design and engineering team. Why wouldn't he be proud of his own design?
shelby also did several other cars with dodge: Lance, Omni, dakota, charger, and the CSX. Hell, i think shelby worked more with dodge than he did with ford lol
It seems like there must be other higher end cars with low sales like this... if those companies can make a business case for it, why can't Dodge?
In fact I'd tend to think a big company like Chrysler stands to gain more from a slow selling expensive halo car since the product developments from the Viper program could in theory filter down to the rest of their line, as could the prestige and reputation of the Viper help boost other product sales.
In fact I'd tend to think a big company like Chrysler stands to gain more from a slow selling expensive halo car since the product developments from the Viper program could in theory filter down to the rest of their line, as could the prestige and reputation of the Viper help boost other product sales.
From the article
Chrysler spokesman Todd Goyer said about 11 Viper cars are built daily at Chrysler's Conner Avenue assembly plant in Detroit. Chrysler has sold 682 Vipers so far this year, up 111 percent from the previous year.



