Chevy Volt Worst Marketing Ever
When asked about the jingle, newly appointed vice president for sales, service and marketing Susan Docherty told a web chat today she hadn't heard of or seen the little number.
I am not gonna say the name of the famous exec at who at GM who was in charge of marketing when this was devised, and also was around in the 60's when something like this would have been cool. I will just say his last name shares the same first and last letters as Lolz.
Docherty wasn't even responsible for this but fear not TheGMSource went STRAIGHT to the person that calls the shots -NOW- Susan Docherty:
http://www.thegmsource.com/index.php...articleid=1305
http://www.thegmsource.com/index.php...articleid=1305
sounds to me like it drew a little bit of a crowd, its being talked about on that other web site and now we are talking about it on here. even if you hate it, its getting the word out a little bit. it looks like it has 12k views
Docherty wasn't even responsible for this but fear not TheGMSource went STRAIGHT to the person that calls the shots -NOW- Susan Docherty:
http://www.thegmsource.com/index.php...articleid=1305
http://www.thegmsource.com/index.php...articleid=1305
If it happened on her watch, she is responsible. Also, Anyone who uses the phrase "Game Changer" needs to be punched in the face repeatedly.

Ford got a lot of attention with the Firestone recall and so did Toyota with the floormat thing.


