Challenger SRT-10
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
I like it!
There is an orange SRT-8 nearby, brought from the US by local dealer. He's asking $56K CDN for it. I think he may actually end up losing on the deal, with the economy now making people cautious on their expenditures.
Anyhow, I went there with my wife, and she said "wow, i don't like that car". She doesn't like the colour, the shape, its presence, etc... Then it struck me, it must really be a guys' car. A muscle car with power appeal. Men go for that sort of thing, not women though.
Is there any demographic data on Charger buyers at this point?
There is an orange SRT-8 nearby, brought from the US by local dealer. He's asking $56K CDN for it. I think he may actually end up losing on the deal, with the economy now making people cautious on their expenditures.
Anyhow, I went there with my wife, and she said "wow, i don't like that car". She doesn't like the colour, the shape, its presence, etc... Then it struck me, it must really be a guys' car. A muscle car with power appeal. Men go for that sort of thing, not women though.
Is there any demographic data on Charger buyers at this point?
Dodge Charger targets predominately men ages 40-59, middle- to upper-middle-class, who are former sedan or SUV owners looking for a performance sedan with bold style.
Demographics
Gender: 65 percent male
Median Age: 46
Median Annual Household Income: $75,000
Education: 45 percent college graduates
Household: 65 percent married
Occupation: mix of mid-level white-collar workers, skilled tradespeople, and traditional blue-collar workers in high-paying professions
Demographics
Gender: 65 percent male
Median Age: 46
Median Annual Household Income: $75,000
Education: 45 percent college graduates
Household: 65 percent married
Occupation: mix of mid-level white-collar workers, skilled tradespeople, and traditional blue-collar workers in high-paying professions
West South Central Moderator
Joined: Oct 2000
Posts: 3,371
From: Kilgore TX 75662
I sat in a Challenger a few weeks ago. It definitely reminded me of my 96 impala SS, kind of like a truck, and even a 69 Chevelle that a friend of mine used to drive. It is a car that was definitely designed for men.
West South Central Moderator
Joined: Oct 2000
Posts: 3,371
From: Kilgore TX 75662
well, how about this. it was coming from a guy in Texas who drives a truck everyday, so it was meant to be a compliment. I could definitely see myself driving a Challenger. There aren't too many cars that have the room around you that the Challenger does. I haven't sat in many of the other LX cars or the Camaro yet though.
Registered User
Joined: Mar 2001
Posts: 13,713
From: The Golden State
Haven't driven the Challenger yet, though.
Registered User
Joined: Feb 2003
Posts: 658
From: Madisonville, Louisiana
That's the feeling I had driving the 300 and then the Challenger Daytona... it felt like you were driving a small lowered & chopped truck, and you didn't feel comfortable throwing it around. They're more than capable of handling it, it just takes some getting used to.
Haven't driven the Challenger yet, though.
Haven't driven the Challenger yet, though.
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