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Buyer demographics of a 4th gen?

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Old Jan 23, 2005 | 03:11 PM
  #31  
Brangeta's Avatar
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Re: Buyer demographics of a 4th gen?

Yeah, I'm just concerned with it looking cool driving down the street . Let me rephrase that question then... "How many people buy a car just for autocross?"
Old Jan 23, 2005 | 03:50 PM
  #32  
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Re: Buyer demographics of a 4th gen?

Originally Posted by Brangeta
Yeah, I'm just concerned with it looking cool driving down the street . Let me rephrase that question then... "How many people buy a car just for autocross?"

More than you might think buy a car just for autocross although many more have a car they've dedicated to autocross even if they didn't "buy" in initially for that purpose.

SCCA Solo2 is intended to be "low cost" and safe form of competition...you can literally compete in almost anything that's in good mechanical condition so you don't have to spend thousands in modifications/racing equipment but lot's of guys (and girls for that matter) do spend quite a bit in modifications and wheels and racing rubber, etc.
Old Jan 23, 2005 | 04:37 PM
  #33  
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Re: Buyer demographics of a 4th gen?

I don't mean to knock it or anything, I'm just saying... actually... I forgot what I was really saying... ah just forget about it . Buy a car you like to drive or like the look of, don't buy one just because other people like it. That was my main message.

If you like the way a Cavalier looks better than any other $11,000 or whatever car, yet you know it was the worst rated car in its class, who cares? If you like it, you like it, if you don't, then you don't.

Back on topic though, I couldn't find the demographics for the Mustang. I emailed Ford about it and expect a response by Tuesday.
Old Jan 24, 2005 | 04:18 PM
  #34  
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Re: Buyer demographics of a 4th gen?

Here's the demographics. The guy didn't give me any more information than this. I did email him back asking about competitors though. I know Ford considers the Mitsubishi Eclipse as a competitor still, but not what else.

Mustang appeals to everyone over the age of forty and everyone under the age of forty. Mustang demographics don't change much from generation to generation.
40% female, 60% male
median age 44
56% are married
43% have a college degree
Median income $65,000.00

Female buyers prefer the V-6, especially the convertible. Males like the GT and Cobra models.
Old Jan 25, 2005 | 07:31 PM
  #35  
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Re: Buyer demographics of a 4th gen?

Okay, the guy emailed me back, here are the competitors of the Mustang.

Mustang does not have a direct competitor, but here is a list of vehicles we watch.


Mitsubishi Lancer Evolution
Hyundai Tiburon
Toyota Celica
Acura RSX
Stratus R/T
Mitsubishi Eclipse
Subaru Impreza WRX
Chrysler Sebring*

Mustang GT
Honda S2000
Nissan 350Z
Chevy Corvette
Old Jan 26, 2005 | 11:53 AM
  #36  
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Re: Buyer demographics of a 4th gen?

That's an interesting list.

I just (last night as a matter of fact) bought a new 350Z and the only other car I considered enough to drive was a C6.

Withe the F-body out of the picture, there really isn't anything else in the same category as the Mustang...of course part of the point of the "Pony car" was that it really defined a whole new category of car (Damm I miss the Camaro/Firebird!)
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