Does anyone know what the buyer demographics are for the 4th gen Camaro? Even better yet, does anyone know what they are compared to the Mustang? I have my preconcieved ideas of what the typical Camaro or Mustang owners are but have never really known for sure.

 

I don't know about 4th gens in general, but I do remember the T/A's average buyer was a guy in his early to mid 40's. The Camaros was a younger age, but not as young as you would think it would be.

 

Here are the exact demographics. You're just lucky I'm an advertising major .

1996:
Camaro:

* Median age is 35 years
* Household income of $55,000
* Appeals to young singles and females
* About 50% college educated.

Camaro Z28:

* Domestic-committed loyalists
* Older males looking for a muscle car with a high-performance image
* Predominantly college graduates
* Import-minded singles and young married couples
* Ages from under 35 to between 35 and 54 years
* Looking for exterior styling, quality/reliability/dependability, price and safety features.

1997:
Camaro and Camaro RS:

* Median age is 35 years
* Household income of $55,000
* Appeals to young, single males and females (50/50)
* About 54% college-educated.

Camaro Z28:

* Domestic-committed loyalists
* Older males looking for a muscle car with a high- performance image
* Predominantly college graduates
* Import-minded singles and young married couples
* Ages from under 35 to between 35 and 54 years
* Looking for exterior styling, quality/reliability/ dependability, price and safety features.

2001:
Customer Profile

The Chevrolet Camaro and Camaro Z28 provide Coupe and Convertible model choices that appeal to rear-wheel-drive, V6 or V8, car-loving customers desiring attention-getting power and style.

Buyer Demographics

Camaro/Camaro Z28
Median age: 36 years/41 years
Median household income: $55,000/$65,000
College graduates: 45%/50%
Principal driver (male/female): 40%/60%/70%/30%

Competition

Camaro
• Ford Mustang
• Honda Prelude
• Hyundai Tiburon
• Mercury Cougar
• Mitsubishi Eclipse
• Toyota Celica

Camaro Z28
• Ford Mustang GT and Mustang Cobra
• Toyota Celica GT



Doesn't look like Chevy anticipated the gigantic popularity of the Camaro in highschool crowds huh? I remember everybody being jealous of my car in highschool. Now that I'm in college and there are so many BMWs, Mercedes, Volvos, Corvettes, and Acuras, very few people are still jealous .

 

I fall on an extreme limit of the "demographic"...

...I was 20 when I bought my 2002 Z28 in June of '02. Now I'm 23. I'm a college graduate, single, no kids, no mortgage, and I don't think my "household" income is relevant because I live with my parents, so I'm paying for my stuff, independent of what they're paying for. Since I got the car, my income has progressively gone up each year, from mid ~$30's to ~$60 (CDN $$). I guess without guys like me, the median age would be about ~50!

 

Exterior styling? Maybe.

However I guaranty you reliability, dependability, price and safety features were never a factor for me.

 

Exterior Styling? Definitely
Price? Definitely
Quality? Maybe
Power? Not as big of a factor for me as many of you gear-heads

We wouldn't have bought the 4th gens if they didn't look as good as they do. There still isn't a car that beats them in looks my opinion. An engine's an engine to me, I can't afford to have a 500 hp monster that sucks gas like a Hummer right now. We just wanted them to be fun to drive, decent gas suckers, extremely good looking, and good for daily drivers. To me, that's the essence of a Camaro. I suppose those of you who don't also own a Mustang would agree with that basically... however, with power as #1 or #2.

 

That's great, I appreciate it. I am a little surprised that the Celica is a competitor of the Z28. I wouldn't think that those 2 vehicles would be crossed-shopped. I guess it shows how little competiton the Z28 has. Since those figures are a little old, there is more competition in the marketplace if you want to count the high-end compacts like the WRX, SRT-4, Cobalt SS, and so on. There still is really only one competitor, and it is still the Mustang.

 

Can you pull the SS data out of the Z28 data from, say, 1998 on and list it separately? My hunch is that the median age of the buyer, income and educational level are going to be higher. Just like to know if that's true.


Interesting about the Celica... did anyone else notice that the cars listed as competitors, Camaro is BY FAR the largest physically (apart from the Mustang)??? AND, apart from Mustang, there aren't any RWD cars? The Eclipse is FWD and AWD, but the RWD architecture wasn't used.

 

Are we talking new or used sales..

Used would be any trailor park or section 8 housing

 

I posted all the data I could get. There isn't anything on the SS strangely. I would imagine the income would be a little higher and also the age.

The competitors category is for "sporty cars" predominately. I believe to be considered, they had to be within about $5000 of each other and have 4 seats. You might remember that the '93 base Camaro started at just a few dollars more than $14,100 and in '96 and '97 they were just over $16,000. That is way way way lower than the Camaro's physical (meaning horsepower and drivetrain) competition (Mazda RX-7, Mitsubishi 3000GT, Nissan 300ZX, Subaru SVX, Toyota Supra) all of which started at over $35,000. Even the Z28 has always been just around $22,000 new, which is much lower than $42,000 for a brand new RX-7.

These demographics are new car data straight from Chevrolet. These are the EXACT demographics they came up with.

I tried finding the demographics for Firebirds but came up empty. Since the Firebirds cost more and have a few more bells and whistles, I would imagine the income level for the target market would be a little higher.

 

ok, we've gotten the GM side of the demographic, how bout ford? i think for mustang the age of the BUYER of a mustang is prolly about 35-40 same as camaro. the age of the DRIVER is prolly more like 16-25 b/c daddy bought it for his little girl.

 

When I bought my 2000 Z28 (which I sold in March 04) I was single, no kids, 46 y/o so i guess I fall into the demographic fairly well.

Since GM has abandoned me I'm now considering a 350Z (mostly because I can't see the sense of paying $50kplus for a 'vette) but no matter what I might end up buying I'll all be a Camaro/Firebird guy at heart.

 

about the same averages. MSNauto had figures like that a couple of years back and i remember comparing camaro to mustang. I believe the mustang demographics pointed at a *slightly* younger crowd (by a year or so) with a household income a few grand less. Overall, both cars were very close. But the difference is the sheer sales volume. The sample size or whatever is much larger in the mustang camp since they outsold camaro something like 4:1. You'll see more young people in mustangs, but that is probably due to the larger consumer base.

 

MSRP for a base Vette is under $45,000...

It'll eat a 350Z for lunch, and won't make everyone thing you're an interior decorator for driving around in one.

http://www.chevrolet.com/corvette/

Z51 is a mere $1500 more and runs within a hair of a 2004 Z06.

 

Actually Mustangs only outsold Camaros at a ratio of 2:1. I believe the Z28:GT ratio is pretty even, perhaps even more Z28s than Mustang GTs. I would say maybe 8:7.

I'll see if I can get the demographics for Mustangs later. I've never looked for it, so don't know if it is available. I'd imagine the demos are nearly the exact same as Camaro demos, except with the addition of "buyer must appreciate an inferior looking and slightly more expensive automobile"

EDIT: LOL That is one of the most accurate statements I've ever seen