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Buick Announces Pricing on LaCrosse with eAssist

Old Jun 10, 2011 | 02:48 PM
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Post Buick Announces Pricing on LaCrosse with eAssist

Not a big price increase really. However, 180 HP for that car seems quite low to me, but the people that buy it won't care.

http://www.dailytech.com/article.aspx?newsid=21863

New LaCrosse will start at under $30,000

Technology is allowing automakers to produce vehicles that are fuel efficient while at the same time providing impressive performance. In past years, performance and fuel economy weren't generally found in the same vehicles. One of the latest vehicles to embrace hybrid technology to deliver improved fuel economy and performance is the Buick LaCrosse with eAssist, which we have previously covered on DailyTech.

The 2012 LaCrosse with eAssist uses a new generation BAS hybrid system that was first covered in November of last year. Buick has now confirmed the price on the LaCrosse with eAssist for the 2012 model year with eAssist. The vehicle will start at $29,960 before a destination charge of $860. The eAssist tech allows the car to deliver 25% better highway fuel economy than the current LaCrosse model.

For comparison, the base 2011 LaCrosse without eAssist started at $27,130.


“LaCrosse with eAssist is the smart choice for those who want great fuel economy without sacrificing the driving dynamics and passenger comfort that have made Buick the fastest-growing major automotive brand in the United States,” said Tony DiSalle, U.S. vice president of Buick Marketing.

The eAssist tech allows the LaCrosse with eAssist to achieve 37 mpg on the highway, which is better than the Lexus HS 250h Hybrid and the Lincoln MKZ Hybrid. Its city fuel economy of 25 mpg, however, falls well below that of those two competitors. The 2012 LaCrosse vehicle uses a new lithium-ion battery system and an electric motor-generator that allows for regenerative braking. The light electrification system inside the LaCrosse will also be offered on the 2012 Buick Regal later in the year.

The eAssist tech is paired with an 180hp 2.4-liter inline-4 engine that uses direct injection. An AWD version of the vehicle will also be offered, but the power numbers are not rated at this time.


“LaCrosse with eAssist is the most advanced LaCrosse to date,” DiSalle said. “The winning combination of advanced technology, no-compromise driving performance and luxurious style and passenger comfort stand to make LaCrosse with eAssist a must-have sedan.”

Old Jun 10, 2011 | 03:06 PM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Anyone feel like doing the numbers too see how many miles you have to drive before you break even on the $2830 price increase with the better MPG?
Old Jun 10, 2011 | 03:57 PM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Assumptions:
50/50 City Highway split
eAssist 25/37 = 31mpg combined
Std 22/28 (guess) = 26 mpg combines
200 miles per week driven * 52 weeks = 10,400 miles

10,400/26 = 400 gallons per year
10,400/31 = 336 gallons per year

400-336 = 64 gallons saved

64*$3.50 = $224 saved per year

2830/224 = 12.63 years.......roughly

The individual consumer sees little benefit. It helps ease forces on the supply chain if large numbers are sold.

Last edited by SSCamaro99_3; Jun 10, 2011 at 04:01 PM.
Old Jun 10, 2011 | 03:57 PM
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Re: Buick Announces Pricing on LaCrosse with eAssist

I think the total system power will exceed 180 horsepower. The engine alone is 180 hp... so adding in the electric motor would add some sort of power, right? Or does e-assist not work that way?

The 2.4 currently gets 19/30 so if this gets 25/37, that's a 31.6% increase in the city and a 23% increase on the highway. Let's assume a 50/50 split of highway/city driving, so the regular 2.4 will average 24.5 and the e-assist will average 31.

At $4/gal it's costing $163.27 per 1000 miles without e-assist and $129.03 with e-assist.

A savings of $34.24 per 1000 miles

So at that rate it would take 82,651 miles before you'd break even not accounting for lost interest on the money paid/owed up front for e-assist. Of course fewer miles if you do more city driving and more miles if you do more highway.

It's worth noting that we're comparing the base price of a 2011 to a 2012 model. It's possible that the base LaCrosse for 2012 might actually be going up in price quite a bit. Maybe the CX is going to be less de-contented than it is now. Or at the very least we'll probably see a slight increase even if the content levels don't change at all. Any increase between 11 and 12 would mean the e-assist costs that much less relative to the non-hybrid.

One thing I think a lot of 'do hybrids make sense' calculations negate to factor in, is the increased value of the vehicle. If you go to sell your LaCrosse before you break even (or even after) you will probably get a good chunk more for it because it has e-assist... especially if gas prices continue to stay high.



edit: What might also throw a wrench into this comparison is the 2.5L that the new 2013 Malibu is getting. I don't know if/when the LaCrosse is going to get it, but I do know that the Malibu e-assist is going to get the 2.4 and the non-hybrid Malibu is going to get the 2.5. Assuming the 2.5 is any more efficient and/or powerful, it might make a harder case for the e-assist in the Malibu and possibly the LaCrosse.

Last edited by Threxx; Jun 10, 2011 at 04:02 PM.
Old Jun 10, 2011 | 04:14 PM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Sounds like there's more to the price increase than just the e-assist:
Additional new standard features for 2012 include dual-zone climate control, 17-inch alloy wheels, full-color driver information center, and Bluetooth and USB connectivity.
Later in the year, LaCrosse with eAssist will come with standard Buick IntelliLink, which uses Bluetooth or USB to connect the driver's smartphone to a new 8-inch, high-resolution, full-color touch screen display radio. IntelliLink expands on Buick's current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA%u00AE Internet radio and Stitcher SmartRadio%u00AE.
Also not mentioned is the price of the 3.6 LaCrosse (now using the DI 303 hp version) which is ... the same as the e-assist car! Looks like Buick is using the same pricing technique as Lincoln with their hybrid.

Last edited by routesixtysixer; Jun 10, 2011 at 04:16 PM.
Old Jun 11, 2011 | 07:41 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Originally Posted by SSCamaro99_3
Assumptions:
50/50 City Highway split
eAssist 25/37 = 31mpg combined
Std 22/28 (guess) = 26 mpg combines
200 miles per week driven * 52 weeks = 10,400 miles

10,400/26 = 400 gallons per year
10,400/31 = 336 gallons per year

400-336 = 64 gallons saved

64*$3.50 = $224 saved per year

2830/224 = 12.63 years.......roughly

The individual consumer sees little benefit. It helps ease forces on the supply chain if large numbers are sold.

So, as usual, as the buyer, I'm basically a financial fool to purchase this "greener" version.


Originally Posted by Threxx
It's worth noting that we're comparing the base price of a 2011 to a 2012 model.

I thought about mentioning that, but while likely, it's not guaranteed... even so, you wouldnt think it would be a substantial amount ($200 maybe?), assuming there werent major other changes to the car, which if there were, I am unaware of.
Old Jun 11, 2011 | 07:43 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Originally Posted by routesixtysixer
Sounds like there's more to the price increase than just the e-assist:


Also not mentioned is the price of the 3.6 LaCrosse (now using the DI 303 hp version) which is ... the same as the e-assist car! Looks like Buick is using the same pricing technique as Lincoln with their hybrid.
Looks like they elimiated a few thinsg from the base model... that does have some value, if you are buyign the base model.

If you are going even slightly up the ladder, I wonder if the added cost goes down at all?

With the elimination of the trim line levels (CX, CXL, etc) it makes it a bit harder to determine, I suppose.
Old Jun 11, 2011 | 07:59 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Originally Posted by Darth Xed
Anyone feel like doing the numbers too see how many miles you have to drive before you break even on the $2830 price increase with the better MPG?
Originally Posted by Darth Xed
So, as usual, as the buyer, I'm basically a financial fool to purchase this "greener" version.
In theory resale should also be higher, so it isn't really costing you that much. If gas prices go up then you not only save more money on gas, you will also see much better resale. At $5 a gallon I could see and equally equipped V6 selling for less than the eAssist car.

Don't think of it as being a financial fool, think of it as buying insurance against much higher gas prices, which are likely.
Old Jun 11, 2011 | 08:33 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

If you optioned a 2011 base car to the level of equipment of the 2012 base car, the MSRP would be $29,240. So the apples-to-apples increase is $1,580 (and I doubt many 2011s were sold as complete strippers). The fact that it's a model year newer adds a bit of value as well.
Old Jun 11, 2011 | 09:16 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

A Buick is still, a Buick.
Old Jun 11, 2011 | 09:51 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Originally Posted by routesixtysixer
If you optioned a 2011 base car to the level of equipment of the 2012 base car, the MSRP would be $29,240. So the apples-to-apples increase is $1,580 (and I doubt many 2011s were sold as complete strippers). The fact that it's a model year newer adds a bit of value as well.
That is a great point. Inflation was 2010 to 2011 is 3.1% http://www.usinflationcalculator.com/

So that $29,240 last year would be the equivalent of $30,146 today.
Old Jun 11, 2011 | 10:42 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

So basically with the equipment that was optional before, now being standard, plus inflation factored in, the price increase is basically a wash and you get e-assist for free if you select no option boxes on the 2012. hmmm.

OK, the LaCrosse starts under $30K and is a upmarket epsilon 2 chassis car. Where is this "upmarket" new Impala on epsilon 2 supposed to slot in without overlapping the Malibu price wise and competing with the LaCrosse, and at the same time, be a worthy competitor for the Taurus?
Old Jun 11, 2011 | 02:05 PM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Originally Posted by Z28x
That is a great point. Inflation was 2010 to 2011 is 3.1% http://www.usinflationcalculator.com/

So that $29,240 last year would be the equivalent of $30,146 today.
I swear it's like you don't read my posts or anyone that replies to my posts either. This is the second thread in as many days that you've either reposted something I already posted or acted like somebody else repeating what I said is a new point/idea.

Post 4 in this thread:
Originally Posted by Threxx
It's worth noting that we're comparing the base price of a 2011 to a 2012 model. It's possible that the base LaCrosse for 2012 might actually be going up in price quite a bit. Maybe the CX is going to be less de-contented than it is now. Or at the very least we'll probably see a slight increase even if the content levels don't change at all. Any increase between 11 and 12 would mean the e-assist costs that much less relative to the non-hybrid.

Last edited by Threxx; Jun 11, 2011 at 02:08 PM.
Old Jun 11, 2011 | 02:56 PM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Originally Posted by Threxx
I swear it's like you don't read my posts or anyone that replies to my posts either. This is the second thread in as many days that you've either reposted something I already posted or acted like somebody else repeating what I said is a new point/idea.

Post 4 in this thread:
In the other thread I definitely didn't read your post, in this one I skimmed your post but mostly paid attention to the numbers and the part about the 2.5L.

I've been very busy lately, I'm having a hard time keeping up with my commitment to CamaroZ28.com
Old Jun 13, 2011 | 10:45 AM
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Re: Buick Announces Pricing on LaCrosse with eAssist

Any chance these new eAssist cars will qualify for federal tax credits? They are essentially mild hybrids.

A tax credit would eat up at least a portion of the additional up front cost of eAssist.

It would make it a much easier call to spend the extra $$$

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