Buick adopts new advertising tag line
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Buick adopts new advertising tag line
DETROIT -- Buick will launch a new advertising tag line Monday: “The new class of world class.”
Bob Lutz, General Motor Co.’s vice chairman for marketing, revealed the new line to Automotive News at a media event here today. The tag line will be used in new advertising for the Buick LaCrosse sedan.
The current tag line, “Take a look at me now,” was first used in June.
After he took over GM’s advertising and marketing in July, Lutz set out to rework Buick advertising. He said he wanted commercials that properly project the design and features of the brand’s new products.
Buick’s lead ad agency, Leo Burnett, did the new spots for the LaCrosse. A batch of Buick commercials that Lutz rejected had been outsourced to the firm of Gary Topolewski, a former Burnett creative director.
Lutz calls the new Buick advertising “aggressive stuff.”
Meanwhile, GM has launched a billboard campaign in Los Angeles for the LaCrosse that pokes fun at Lexus.
The series of billboards, with a photo of the LaCrosse, say: “Another thing for Lexus to relentlessly pursue,” “EX your Lexus” and “Goodbye, road rage. Hello, road envy.”
Bob Lutz, General Motor Co.’s vice chairman for marketing, revealed the new line to Automotive News at a media event here today. The tag line will be used in new advertising for the Buick LaCrosse sedan.
The current tag line, “Take a look at me now,” was first used in June.
After he took over GM’s advertising and marketing in July, Lutz set out to rework Buick advertising. He said he wanted commercials that properly project the design and features of the brand’s new products.
Buick’s lead ad agency, Leo Burnett, did the new spots for the LaCrosse. A batch of Buick commercials that Lutz rejected had been outsourced to the firm of Gary Topolewski, a former Burnett creative director.
Lutz calls the new Buick advertising “aggressive stuff.”
Meanwhile, GM has launched a billboard campaign in Los Angeles for the LaCrosse that pokes fun at Lexus.
The series of billboards, with a photo of the LaCrosse, say: “Another thing for Lexus to relentlessly pursue,” “EX your Lexus” and “Goodbye, road rage. Hello, road envy.”
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Cadillac . . . The New Class of THE UNIVERSE!
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C'MON!
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Advertising plays a key role in the success or failure of a product. Cars need a lot of advertising as there are many companies offering different models and makes of cars. There are thousands of cars being sold every day throughout the world. Advertising helps the company to get market share in a particular sector.
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I still have NO idea where Buick is going. The only OLD part about Buick these days is the advertising. Silver cars with blah chrome pictured on overcast silver days. Blah, makes me want to go jump off the roof of a retirement home.
Quite frankly the new Lacrosse is sexy as hell and is wood-inspiring in aggressive colors. If Buick doesn't want to flaunt its sexy new car, fine, but I think there are a zillion other ways to capture it's "high class" aim rather than trying to coordinate everything with grandma's sterling silver candy dish on a white marble table.
People in their mid and upper 50's and even early 60's aren't boring and old these days. They're horny bastards and clawing cougars, they go to the gym with people 40 years younger than them, and they know how to have a great time. People in this demographic are generally established and know how to have fun in some of the most bastardly ways involving money, quality events, and and wit. That's absolutely lost on this advertising scheme.
Quite frankly the new Lacrosse is sexy as hell and is wood-inspiring in aggressive colors. If Buick doesn't want to flaunt its sexy new car, fine, but I think there are a zillion other ways to capture it's "high class" aim rather than trying to coordinate everything with grandma's sterling silver candy dish on a white marble table.
People in their mid and upper 50's and even early 60's aren't boring and old these days. They're horny bastards and clawing cougars, they go to the gym with people 40 years younger than them, and they know how to have a great time. People in this demographic are generally established and know how to have fun in some of the most bastardly ways involving money, quality events, and and wit. That's absolutely lost on this advertising scheme.
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From: South Bend , IN
I still have NO idea where Buick is going. The only OLD part about Buick these days is the advertising. Silver cars with blah chrome pictured on overcast silver days. Blah, makes me want to go jump off the roof of a retirement home.
Quite frankly the new Lacrosse is sexy as hell and is wood-inspiring in aggressive colors. If Buick doesn't want to flaunt its sexy new car, fine, but I think there are a zillion other ways to capture it's "high class" aim rather than trying to coordinate everything with grandma's sterling silver candy dish on a white marble table.
People in their mid and upper 50's and even early 60's aren't boring and old these days. They're horny bastards and clawing cougars, they go to the gym with people 40 years younger than them, and they know how to have a great time. People in this demographic are generally established and know how to have fun in some of the most bastardly ways involving money, quality events, and and wit. That's absolutely lost on this advertising scheme.
Quite frankly the new Lacrosse is sexy as hell and is wood-inspiring in aggressive colors. If Buick doesn't want to flaunt its sexy new car, fine, but I think there are a zillion other ways to capture it's "high class" aim rather than trying to coordinate everything with grandma's sterling silver candy dish on a white marble table.
People in their mid and upper 50's and even early 60's aren't boring and old these days. They're horny bastards and clawing cougars, they go to the gym with people 40 years younger than them, and they know how to have a great time. People in this demographic are generally established and know how to have fun in some of the most bastardly ways involving money, quality events, and and wit. That's absolutely lost on this advertising scheme.
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