BMW bringing diesel cars to the US
07-19-2006, 01:55 PM
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BMW bringing diesel cars to the US
http://today.reuters.com/stocks/Quot...-US.XML&rpc=66
LONDON, July 19 (Reuters) - German premium carmaker BMW (BMWG.DE: Quote, Profile, Research) intends to start selling diesel-powered cars in the United States within two years, using a urea-based additive to meet emissions standards, the Financial Times newspaper reported on Wednesday.
"Urea will take another two years but then diesel is really clean and can be sold in all 50 states," the paper quoted BMW sales and marketing head Michael Ganal as saying at the British Internatonal Motor Show.
"The U.S. is more open to diesel than two or three years ago."
Other carmakers, including DaimlerChrysler (DCXGn.DE: Quote, Profile, Research) and Volkswagen (VOWG.DE: Quote, Profile, Research), already sell diesel cars in the U.S. market, where diesel has never been as popular as in Europe despite its fuel efficiency and durability.
No one from BMW was immediately available for comment.
"Urea will take another two years but then diesel is really clean and can be sold in all 50 states," the paper quoted BMW sales and marketing head Michael Ganal as saying at the British Internatonal Motor Show.
"The U.S. is more open to diesel than two or three years ago."
Other carmakers, including DaimlerChrysler (DCXGn.DE: Quote, Profile, Research) and Volkswagen (VOWG.DE: Quote, Profile, Research), already sell diesel cars in the U.S. market, where diesel has never been as popular as in Europe despite its fuel efficiency and durability.
No one from BMW was immediately available for comment.
07-19-2006, 02:33 PM
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Location: Toronto, ON Canada
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Re: BMW bringing diesel cars to the US
It's nice that the diesel market is opening up in NA, but why not with more affordable cars? Jetta / Passat is a great idea, but I am not so sure that a 45K (CDN) BMW 3-series diesel is.
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