Best Selling Cars by Gender
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Best Selling Cars by Gender
Interesting, that the brand with the most female registrants is Pontiac, the "excitement" division.
Dan Lienert
Forbes.com
We knew something wasn't right with the 2003 movie '2 Fast 2 Furious.' Specifically, we could not believe the angry, muscular ex-convict played by Tyrese Gibson would not only tolerate -- but want to drive -- a purple Mitsubishi Eclipse Spyder.
This was way too cute and girly of a car to be a male protagonist's ride of choice in a film about illegal street racing in cutting-edge Japanese vehicles. Now, based on data generated by Kelley Blue Book last week, we can quantify the Eclipse's femininity: the Eclipse Spyder convertible has the highest percentage of female registrants of any car on the market. The hardtop Eclipse coupe has the fourth highest.
The figures are based on American registrations of new 2005 and 2006 model cars between January of this year and press time.
Registration data does not necessarily tell us who is driving the cars -- parents put their kids' cars in their names; husbands put their wives' cars in their names and vice-versa -- but it is the closest we can come to understanding gender demographics in new-car purchasing.
Most Popular Cars With Men:
1. Acura NSX
2. Mercedes-Benz S55 AMG
3. Dodge Viper SRT-10
4. GMC Yukon XL 2500
5. Jaguar XJR
Most Popular Cars With Women:
1. Mitsubishi Eclipse Spyder
2. Saturn L300
3. Toyota RAV4
4. Mitsubishi Eclipse
5. Land Rover Freelander
The cars in the slideshow are extremely telling. They indicate that, for the most part, women buy cars that are affordable, practical and safe, and with a dash of design flair --as evidenced by such models as the Eclipse and Toyota Motor's RAV4 sport utility vehicle (SUV).
Men, on the other hand, appear to love luxurious, high-performance cars. The average horsepower (hp) of a car on our list of the five most popular vehicles with men is 367; with women, it's 172.
And while men are willing to buy feminine cars, women don't go for the testosterone-fueled sports and luxury cars with the same enthusiasm. With the most popular car for women, the Eclipse Spyder, 34.2 percent of its registrants this year have been men -- indicating that the kind of affordable sportiness the car provides cuts across gender lines. Most people like a bargain, after all.
But with the most extremely masculine vehicles out there, women don't seem to be interested. No women have registered for one of Honda Motor's Acura NSX sports cars this year. And with DaimlerChrysler's Mercedes-Benz S55 AMG performance sedan, only 1.8 percent of its registrants this year have been women.
The idea that you can sell a woman's car to a man, but you can't sell a man's car to a woman is true not only on the level of individual models, but also for brands in general. The brand that has had the highest percentage of female registrants so far this year, General Motors' Pontiac subsidiary, still sells cars to a buying populace that is 47percent male. DaimlerChrysler's Dodge subsidiary, with its trademark aggressive styling and a lineup that includes such macho cars as the Ram pickup and Viper SRT-10 convertible, has the highest percentage of male registrants--and only 14.8 percent of people who have registered a Dodge this year have been women.
The Most Masculine Brands
Ranking Brand Percentage of Male Registrants This Year
1 Dodge 85.2 percent
2 Lincoln 84.3 percent
3 Jaguar 79.8 percent
4 Porsche 78.2 percent
5 Infiniti 78.1 percent
The Most Feminine Brands
Ranking Brand Percentage of Female Registrants This Year
1 Pontiac 53.0 percent
2 Hyundai 47.3 percent
3 Toyota 47.3 percent
4 Volkswagen 46.9 percent
5 Suzuki 45.8 percent
Dan Lienert
Forbes.com
We knew something wasn't right with the 2003 movie '2 Fast 2 Furious.' Specifically, we could not believe the angry, muscular ex-convict played by Tyrese Gibson would not only tolerate -- but want to drive -- a purple Mitsubishi Eclipse Spyder.
This was way too cute and girly of a car to be a male protagonist's ride of choice in a film about illegal street racing in cutting-edge Japanese vehicles. Now, based on data generated by Kelley Blue Book last week, we can quantify the Eclipse's femininity: the Eclipse Spyder convertible has the highest percentage of female registrants of any car on the market. The hardtop Eclipse coupe has the fourth highest.
The figures are based on American registrations of new 2005 and 2006 model cars between January of this year and press time.
Registration data does not necessarily tell us who is driving the cars -- parents put their kids' cars in their names; husbands put their wives' cars in their names and vice-versa -- but it is the closest we can come to understanding gender demographics in new-car purchasing.
Most Popular Cars With Men:
1. Acura NSX
2. Mercedes-Benz S55 AMG
3. Dodge Viper SRT-10
4. GMC Yukon XL 2500
5. Jaguar XJR
Most Popular Cars With Women:
1. Mitsubishi Eclipse Spyder
2. Saturn L300
3. Toyota RAV4
4. Mitsubishi Eclipse
5. Land Rover Freelander
The cars in the slideshow are extremely telling. They indicate that, for the most part, women buy cars that are affordable, practical and safe, and with a dash of design flair --as evidenced by such models as the Eclipse and Toyota Motor's RAV4 sport utility vehicle (SUV).
Men, on the other hand, appear to love luxurious, high-performance cars. The average horsepower (hp) of a car on our list of the five most popular vehicles with men is 367; with women, it's 172.
And while men are willing to buy feminine cars, women don't go for the testosterone-fueled sports and luxury cars with the same enthusiasm. With the most popular car for women, the Eclipse Spyder, 34.2 percent of its registrants this year have been men -- indicating that the kind of affordable sportiness the car provides cuts across gender lines. Most people like a bargain, after all.
But with the most extremely masculine vehicles out there, women don't seem to be interested. No women have registered for one of Honda Motor's Acura NSX sports cars this year. And with DaimlerChrysler's Mercedes-Benz S55 AMG performance sedan, only 1.8 percent of its registrants this year have been women.
The idea that you can sell a woman's car to a man, but you can't sell a man's car to a woman is true not only on the level of individual models, but also for brands in general. The brand that has had the highest percentage of female registrants so far this year, General Motors' Pontiac subsidiary, still sells cars to a buying populace that is 47percent male. DaimlerChrysler's Dodge subsidiary, with its trademark aggressive styling and a lineup that includes such macho cars as the Ram pickup and Viper SRT-10 convertible, has the highest percentage of male registrants--and only 14.8 percent of people who have registered a Dodge this year have been women.
The Most Masculine Brands
Ranking Brand Percentage of Male Registrants This Year
1 Dodge 85.2 percent
2 Lincoln 84.3 percent
3 Jaguar 79.8 percent
4 Porsche 78.2 percent
5 Infiniti 78.1 percent
The Most Feminine Brands
Ranking Brand Percentage of Female Registrants This Year
1 Pontiac 53.0 percent
2 Hyundai 47.3 percent
3 Toyota 47.3 percent
4 Volkswagen 46.9 percent
5 Suzuki 45.8 percent
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Joined: May 2004
Posts: 220
Re: Best Selling Cars by Gender
Originally Posted by 0toinsanein5.4sec
werd
nothing seems right there.
There is no way the NSX is #1 most popular car. it barely sells
nothing seems right there.
There is no way the NSX is #1 most popular car. it barely sells
You miss the point. Let's say there was 5 NSXs made this year. The 5 people who bought them were men. That gives it a 100% rating for male buyers and thus puts it at the top of this certain list.
IMO most manly car is a Corvette. I don't believe I've ever seen a chick drive one.
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Joined: Oct 2003
Posts: 1,276
From: Chattanoga & Franklin
Re: Best Selling Cars by Gender
There's a beautiful blond around where I live that drives a bright red LS1 Trans Am. A stick, none the less. And its loud. And she can drive. I pulled up to her at a stoplight one day, talked to her for about 30 seconds. She was about 25 years old and claimed that she paid for it with her own money. Ended up racing her and she pulled half a car on me up to 100. 
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