Bel Air and Nomad thread
Originally posted by luis nunez
Does GM that A nomad or Bel air will sell more than a Camaro?
or they will make more $ on them?
Does GM that A nomad or Bel air will sell more than a Camaro?
or they will make more $ on them?
It's just that the logic behind vehicles like that is to bring out something that's soooo out of the norm that it get's alot of showroom traffic from curiosity seekers who can be sold something else. These vehicles don't take alot to develop (time or money), cost relatively little to manufacture, can make a little pocket change in the process.
On the other hand, Camaro wouldn't fall into this catagory (unless someone actually wants Camaro to be a short lived, high price, limited edition car) since it would need more work to develop, a bigger commitment to manufacture, and would sell in much greater quanities than say 10,000 vehicles per year.
You could set 5 people up in the corner of a cafeteria, and they could develop a Nomad or Belair (and aparently that's not too far from the truth in this case), while Camaro would need alot more involvement & resources from GM.
So, saying these other cars are bleeding money from Camaro is like saying you can't afford a washer/dryer because you just bought a tupperware set.
Last edited by guionM; Apr 30, 2003 at 02:56 PM.
Originally posted by guionM
You could set 5 people up in the corner of a cafeteria, and they could develop a Nomad or Belair (and aparently that's not too far from the truth in this case), while Camaro would need alot more involvement & resources from GM.
You could set 5 people up in the corner of a cafeteria, and they could develop a Nomad or Belair (and aparently that's not too far from the truth in this case), while Camaro would need alot more involvement & resources from GM.
VW went out on a limb with the Beetle, and won, at least in the United States. The same goes for the PT Cruiser, despite the fact that inventories have started to pile up recently. Of course, the fact remains that both cars had significant investment, albeit smaller than the mainstream cars they were based on.
If the Nomad and Belair are based on the same concept as the SSR, they will fail. Already, the SSR has seen some of the most scathing criticism I've ever seen for a low production performance vehicle. I hope guionM is wrong about GM's approach to these new cars, but I'm afraid he's right.
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